Medtronic
Global Marketing Manager, Health Equity Acute Care Monitoring
Medtronic, Boulder, Colorado, United States, 80301
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The
Global Marketing Manager
provides effective marketing management of social programs, focused on equitable device performance, to solidify lasting market differentiation of products, brand, and clinical impact of the blood oxygen management franchise. The candidate will have a strong understanding of commercial marketing, including competencies in: clinical and technical value assessment, meaningful content generation, and thought leadership programs to build and execute a commercial strategy that drives top line revenue.
The
Global Marketing Manager
will be responsible for the ongoing strategy to reduce disparities in care through equitable device performance where they will translate market, clinical, and technical knowledge into tangible outputs including robust written and visual content, clear messaging, prioritizing partnership/speaking opportunities, fostering advocates, PR planning, customer engagements, and sales enablement tools.
The
Global Marketing Manager
must be detail-oriented and self-motivated, with strong cross-functional team collaboration capabilities, and excellent communication skills (both oral and written). The Global Marketing Manager will report to the Blood Oxygen Management Global Marketing Director, Acute Care Monitoring.
Acute Care Monitoring is based in Boulder, Colorado. This role is open to remote within the United States for exceptionally qualified candidates.
Ability to think strategically and participate actively in decisions using internal and external data, promote cross-functional collaboration, deliver unified messaging, expand thought leadership, and presentations to senior management.
STRATEGY DEVELOPMENT & EXECUTION
Development of key commercial market strategies, including barrier management strategies, competitive strategies, launch strategies, branding, and support of regional campaigns.
Works with cross-functional teams, with input from Regional marketing partners to develop, communicate and execute PM marketing plan, including any campaign and product launch support.
Ensures proper segmentation of target audience and unique value proposition is identified and resonates with customer segment.
Responsible for timely and frequent communications to the Regional Marketing teams on best practices, implementation strategies and tactics to increase brand awareness.
Creates relevant sales and marketing assets as needed, collaborates with digital marketing team on strategy and execution, including demand generation campaigns and website development, digital asset development.
Works in conjunction with entire Patient Monitoring Global Marketing team to align strategy with evolving healthcare dynamics in the global marketplace.
MARKET KNOWLEDGE & DEVELOPMENT
With media outlets, clinical observations, society engagements, expert discussions: understand societal and clinical positions, language, actions, and objectives.
With market research, competitive intelligence: keep abreast of key market drivers, trends and changes in the competitive & commercial landscape.
Understand technology in literature, clinical use, market-fit, and laboratory testing
Participate in industry technical meetings, standards committees and conferences to represent Patient Monitoring interests and identify opportunities for differentiation.
Maintain contact with global customers and regional marketing partners to stay abreast of changing customer needs.
Collaborates with Global Marketing & Medical Affairs to develop and commercialize clinical/economic evidence.
CAMPAIGN DEVELOPMENT & LAUNCH
Works within organization to develop campaign objectives, priorities, messaging, content, and key metrics
Support integrated marketing plan and execution as well as support agency partner direction and progress
Develop and support engaging assets and content to drive thought leadership
Responsible for development of project budgets and control of spend within approved levels
TRAINING
Partners with Global Sales Training department to develop and implement sales training curriculum and content for Regional teams
Partner with Customer training – Work with Global Sales Training and Professional Clinical Education (i.e. PACE) to develop and implement product training, in-servicing & clinical education programs
• Global travel approximately 25%
Must Have: Minimum Requirements
Bachelors degree required
Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience
Nice to Have
Thorough understanding of executional aspects of marketing: Advertising and promotion program management, segmentation and positioning, content management systems
Experience with health equity initiatives or social impact programs
Working understanding of financial documents- Income statements, expense budgeting, financial decision-making methods
Working knowledge of clinical care settings
Excellent communication and presentation skills
Strategic agility and structured thinking, intellectual curiosity is a must. Ability to generate helpful data and turn detailed and obscure data analyses into succinct, useful strategic insight.
Ability to develop and see big picture vision yet remain grounded in what we can execute to get there
Ability to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects with cross-business unit teams.
Self-starter, comfortable taking initiative and leading/project managing multiple projects at once.
Strong written and oral communications.
Strong project management skills and tangible experience achieving results.
A solid understanding of the healthcare continuum across the globe.
Naturally curious with a demonstrated track record of learning and using that knowledge to advance the business goals.
Experience with asset management tools and process such as Workfront and Veeva
Experience within the Monitoring / Respiratory industry
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$128,800.00 - $193,200.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
At Medtronic, most positions are posted on our career site for 3-7 days.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives
. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team
. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer
. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build
a better future, amplifying your impact on the causes that matter to you and the world
Grow
a career reflective of your passion and abilities
Connect
to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first
. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies
. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world
. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care
. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com
A Day in the Life
The
Global Marketing Manager
provides effective marketing management of social programs, focused on equitable device performance, to solidify lasting market differentiation of products, brand, and clinical impact of the blood oxygen management franchise. The candidate will have a strong understanding of commercial marketing, including competencies in: clinical and technical value assessment, meaningful content generation, and thought leadership programs to build and execute a commercial strategy that drives top line revenue.
The
Global Marketing Manager
will be responsible for the ongoing strategy to reduce disparities in care through equitable device performance where they will translate market, clinical, and technical knowledge into tangible outputs including robust written and visual content, clear messaging, prioritizing partnership/speaking opportunities, fostering advocates, PR planning, customer engagements, and sales enablement tools.
The
Global Marketing Manager
must be detail-oriented and self-motivated, with strong cross-functional team collaboration capabilities, and excellent communication skills (both oral and written). The Global Marketing Manager will report to the Blood Oxygen Management Global Marketing Director, Acute Care Monitoring.
Acute Care Monitoring is based in Boulder, Colorado. This role is open to remote within the United States for exceptionally qualified candidates.
Ability to think strategically and participate actively in decisions using internal and external data, promote cross-functional collaboration, deliver unified messaging, expand thought leadership, and presentations to senior management.
STRATEGY DEVELOPMENT & EXECUTION
Development of key commercial market strategies, including barrier management strategies, competitive strategies, launch strategies, branding, and support of regional campaigns.
Works with cross-functional teams, with input from Regional marketing partners to develop, communicate and execute PM marketing plan, including any campaign and product launch support.
Ensures proper segmentation of target audience and unique value proposition is identified and resonates with customer segment.
Responsible for timely and frequent communications to the Regional Marketing teams on best practices, implementation strategies and tactics to increase brand awareness.
Creates relevant sales and marketing assets as needed, collaborates with digital marketing team on strategy and execution, including demand generation campaigns and website development, digital asset development.
Works in conjunction with entire Patient Monitoring Global Marketing team to align strategy with evolving healthcare dynamics in the global marketplace.
MARKET KNOWLEDGE & DEVELOPMENT
With media outlets, clinical observations, society engagements, expert discussions: understand societal and clinical positions, language, actions, and objectives.
With market research, competitive intelligence: keep abreast of key market drivers, trends and changes in the competitive & commercial landscape.
Understand technology in literature, clinical use, market-fit, and laboratory testing
Participate in industry technical meetings, standards committees and conferences to represent Patient Monitoring interests and identify opportunities for differentiation.
Maintain contact with global customers and regional marketing partners to stay abreast of changing customer needs.
Collaborates with Global Marketing & Medical Affairs to develop and commercialize clinical/economic evidence.
CAMPAIGN DEVELOPMENT & LAUNCH
Works within organization to develop campaign objectives, priorities, messaging, content, and key metrics
Support integrated marketing plan and execution as well as support agency partner direction and progress
Develop and support engaging assets and content to drive thought leadership
Responsible for development of project budgets and control of spend within approved levels
TRAINING
Partners with Global Sales Training department to develop and implement sales training curriculum and content for Regional teams
Partner with Customer training – Work with Global Sales Training and Professional Clinical Education (i.e. PACE) to develop and implement product training, in-servicing & clinical education programs
• Global travel approximately 25%
Must Have: Minimum Requirements
Bachelors degree required
Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience
Nice to Have
Thorough understanding of executional aspects of marketing: Advertising and promotion program management, segmentation and positioning, content management systems
Experience with health equity initiatives or social impact programs
Working understanding of financial documents- Income statements, expense budgeting, financial decision-making methods
Working knowledge of clinical care settings
Excellent communication and presentation skills
Strategic agility and structured thinking, intellectual curiosity is a must. Ability to generate helpful data and turn detailed and obscure data analyses into succinct, useful strategic insight.
Ability to develop and see big picture vision yet remain grounded in what we can execute to get there
Ability to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects with cross-business unit teams.
Self-starter, comfortable taking initiative and leading/project managing multiple projects at once.
Strong written and oral communications.
Strong project management skills and tangible experience achieving results.
A solid understanding of the healthcare continuum across the globe.
Naturally curious with a demonstrated track record of learning and using that knowledge to advance the business goals.
Experience with asset management tools and process such as Workfront and Veeva
Experience within the Monitoring / Respiratory industry
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$128,800.00 - $193,200.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
At Medtronic, most positions are posted on our career site for 3-7 days.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives
. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team
. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer
. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build
a better future, amplifying your impact on the causes that matter to you and the world
Grow
a career reflective of your passion and abilities
Connect
to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first
. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies
. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world
. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care
. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com