Insight Global
Senior Product Marketing Manager
Insight Global, San Jose, California, United States, 95199
Job Description
Insight Global is looking for an experience Senior Product Marketing Manager to join a growing ecommerce and SaaS company sitting onsite in San Jose, CA.
In this role, the PMM will support a SaaS product portfolio, building to product marketing strategy from the ground up. This product portfolio was launched in full about 6 months ago, so a big focus of this role is on acquisition and converting that acquisition to activation. To be successful in this role, it's imperative that this individual has experience executing marketing strategy for an early-stage SaaS product.
Day to day responsibilities are as follows:
Define SaaS product market position against competitors
Craft product positioning and messaging for a portfolio of ~10 SaaS product apps
Develop marketing content for each product in partnership with supporting internal creative teams
Lead GTM process for new product/feature launches
Collaborate internally with global teams
Serve as the voice of customer through conducting customer interviews and gathering feedback
Deliver product analysis to identify areas of optimization across user flow and conversions
Coordinate with SEO teams to maximize organic traffic
The above is a general scope of the role, but the key immediate focuses in this position are maintaining priority on customer acquisition, improving product roadmaps via customer feedback, and aligning internal teams to tell the right product story.
This is a full-time, permanent position with comprehensive benefits, discretionary PTO, and competitive salary starting at $100k/year.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
5+ years of product marketing experience in the SaaS space
Prior experience growing new products from scratch (0 to 1)
Strong generalist experience with a focus on product GTM strategy, content, and voice of customer
Experience and understanding of how to use AI in both marketing and product development
Experience in a KPI-driven environment
Commitment to working onsite 5 days per week - Prior experience on a global, asynchronous team
Experience managing SEO/SEM null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
Insight Global is looking for an experience Senior Product Marketing Manager to join a growing ecommerce and SaaS company sitting onsite in San Jose, CA.
In this role, the PMM will support a SaaS product portfolio, building to product marketing strategy from the ground up. This product portfolio was launched in full about 6 months ago, so a big focus of this role is on acquisition and converting that acquisition to activation. To be successful in this role, it's imperative that this individual has experience executing marketing strategy for an early-stage SaaS product.
Day to day responsibilities are as follows:
Define SaaS product market position against competitors
Craft product positioning and messaging for a portfolio of ~10 SaaS product apps
Develop marketing content for each product in partnership with supporting internal creative teams
Lead GTM process for new product/feature launches
Collaborate internally with global teams
Serve as the voice of customer through conducting customer interviews and gathering feedback
Deliver product analysis to identify areas of optimization across user flow and conversions
Coordinate with SEO teams to maximize organic traffic
The above is a general scope of the role, but the key immediate focuses in this position are maintaining priority on customer acquisition, improving product roadmaps via customer feedback, and aligning internal teams to tell the right product story.
This is a full-time, permanent position with comprehensive benefits, discretionary PTO, and competitive salary starting at $100k/year.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
5+ years of product marketing experience in the SaaS space
Prior experience growing new products from scratch (0 to 1)
Strong generalist experience with a focus on product GTM strategy, content, and voice of customer
Experience and understanding of how to use AI in both marketing and product development
Experience in a KPI-driven environment
Commitment to working onsite 5 days per week - Prior experience on a global, asynchronous team
Experience managing SEO/SEM null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.