AEG
Director, Social Media
AEG, Phoenix, AZ
Director, Social Media
Job Purpose
The Arizona Diamondbacks are seeking a dynamic and experienced Director to lead the social media strategy and execution for the Arizona Diamondbacks. The ideal candidate will have hands on social media experience with a professional sports organization that includes leading social media strategy and delivering results. The seasoned professional will possess a deep understanding of the sports industry, success at integrating business objectives into a social media strategy and the ability to drive fan engagement and brand growth through innovative and effective social media campaigns. The role will report to the Senior Vice President of Content & Communications.
Key Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
Qualifications:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Purpose
The Arizona Diamondbacks are seeking a dynamic and experienced Director to lead the social media strategy and execution for the Arizona Diamondbacks. The ideal candidate will have hands on social media experience with a professional sports organization that includes leading social media strategy and delivering results. The seasoned professional will possess a deep understanding of the sports industry, success at integrating business objectives into a social media strategy and the ability to drive fan engagement and brand growth through innovative and effective social media campaigns. The role will report to the Senior Vice President of Content & Communications.
Key Responsibilities:
- Ensure that the D-backs social assets serve as the preeminent source of team information, in-game/real-time updates, franchise announcements, exclusive player & team content and engaging entertainment for fans & potential fans.
- Engage and inform current fans and recruit and reach new fans through social media assets.
- Develop and implement a comprehensive social media strategy aligned with the organizations' social media vision and priorities, overall brand objectives and annual business plans.
- Ensure the production of a current and comprehensive social media content calendar.
- Ensure a consistent voice and brand identity across all social media channels.
- Establish annual goals for the social media platform that amplify reach, boost fan engagement and support/deliver business results.
- Stay current with industry (sports/social media) trends, best practices and emerging technologies to keep the Arizona Diamondbacks at the forefront of social media growth, impact, engagement and innovation.
- Partner with the content team to deliver engaging, high-quality content across all social media platforms, including text, images, videos and live broadcasts.
- Effectively collaborate with the marketing, communications, content, creative and photography teams to produce and coordinate content.
- Foster and continuously grow an active, engaged online community of fans.
- Ensure the team has an effective response strategy, responding to fan inquiries, comments and messages in a timely and professional manner, while also developing a listening strategy/approach on existing fan-led social media sites to inform and improve the existing social media asset performance.
- Develop executive social media campaigns that enhance fan interaction and loyalty.
- Monitor, analyze and report on social media performance and campaign effectiveness.
- Provide regular reports to senior management on social media metrics and trends.
- Use data-driven insights to optimize content, strategy, and engagement as well as measuring impact and learn behavior.
- Lead, mentor, grow and develop a team of social media professionals.
- Set clear objectives and performance expectations for the social media team.
- Foster a collaborative, fun, respectful and creative working environment.
- Work closely with business units (marketing, ticket sales, season tickets, groups, suites, corporate partners, community, and talent acquisition) to integrate their social media needs into social media content in a seamless and effective manner.
- Ensure timely and appropriate responses to social media crises under the leadership of the SVP of Content & Communications.
- Maintain the highest level of ethics and trust in all interactions with professional athletes, building consistently professional relationships that ensure integrity and respect in every engagement.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
Qualifications:
- Bachelor's degree in marketing, Communications, Journalism, or a related field.
- 10+ years of deep experience in social media execution and leadership of the function within the sports industry.
- Proven track record of developing and executing successful social media strategies.
- Strong leadership and team management skills that models respect and trust among the team and with functional partners.
- Excellent written and verbal communication skills.
- In-depth knowledge of social media platforms, analytics tools, and best practices.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Flexibility with work schedule that includes weekdays, evenings, weekends, and holidays, to accommodate the baseball season and Arizona Diamondbacks Events & Entertainment productions.
- Passion for sports and understanding of the sports fan base.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.