Fixated
Head of Marketing / Strategy - Fortnite Game Studio
Fixated, Los Angeles, California, United States, 90079
Location:
RemoteWe are a dynamic Fortnite game studio that creates immersive experiences within the Fortnite Creative ecosystem. Our studio is dedicated to identifying underserved audiences and building a solid brand to serve those markets better than anyone else. We seek a highly motivated and versatile Marketing Specialist to join our team and drive our marketing initiatives to the next level.Job Description:
The Marketing Specialist will be critical in identifying player base opportunities and building our brand to serve specific audiences within the Fortnite Creative ecosystem. This role requires a deep understanding of the Fortnite ecosystem and player base, combined with expertise in brand building, client communication, and executing comprehensive marketing campaigns. The ideal candidate will be a proactive self-starter with a passion for Fortnite and gaming, capable of running through brick walls to achieve their goals.Key Responsibilities:Brand Building:Identify underserved audiences within the Fortnite community and develop targeted marketing strategies to serve these markets.Establish and maintain a consistent brand identity across all marketing channels.Collaborate with the development team to produce engaging and high-quality branded content.Monitor and analyze brand performance metrics to optimize strategies and improve brand visibility.Marketing Campaigns:Plan, organize, and execute large-scale, multi-format marketing campaigns for branded projects within the Fortnite Creative ecosystem.Coordinate and manage marketing initiatives across various platforms, including social media, video, and live events.Manage all communication with clients over the period of a branded project to ensure organized and successful execution.Track expenses and manage budgets related to marketing activities.Community Engagement and Client Communication:Engage with the Fortnite community to understand player preferences and trends. Maintain deep relationships with the player base to quickly iterate on what the people want.Develop and manage content that resonates with the Fortnite player base, including organic short-form content across all platformsCreate and maintain a content calendar to ensure consistent and strategic communication with the community.Build and nurture relationships with key influencers and community members to enhance brand loyalty and engagement.Communicate effectively with clients to ensure clean and organized campaign execution.Negotiate deals with influencers and other media entities for branded campaigns.Project Management:Maintain detailed records and updates on marketing project statuses and progress.Liaise with stakeholders to ensure timely completion of projects and resolve any operational challenges.Manage the brand identity, ensuring all materials align with the studio's vision and values.Qualifications:Proven experience in brand building and executing large-scale marketing campaigns, preferably within the gaming or digital sector.Deep understanding of the Fortnite Creative ecosystem and current player trends.Exceptional organizational and multitasking abilities, able to manage multiple projects simultaneously.Strong problem-solving skills with a track record of overcoming obstacles to achieve goals.Excellent communication skills to liaise with team members, stakeholders, and external partners.Ability to work independently and thrive in a fast-paced, dynamic environment.Familiarity with marketing practices and content creation is a plus.Ability to execute and complete tasks they may not have much experience in. Need to be able to get their hands dirty doing any task put in front of them.Must proactively adjust strategies or execution without consulting the larger team to ensure we move fast.Experience in negotiating deals with influencers and media entities for branded campaigns.Desired Traits:A highly motivated self-starter with a passion for Fortnite and gaming.Detail-oriented with a commitment to delivering high-quality work.Ability to run through brick walls to get things done without being easily blocked.Compensation and Benefits:Competitive Salary: Offering a competitive salary based on experience.Professional Development: Opportunities for continuous learning and career advancement.Application Process:
Interested candidates are invited to submit their resume, portfolio, and a cover letter detailing their relevant experience. We look forward to hearing from you!
RemoteWe are a dynamic Fortnite game studio that creates immersive experiences within the Fortnite Creative ecosystem. Our studio is dedicated to identifying underserved audiences and building a solid brand to serve those markets better than anyone else. We seek a highly motivated and versatile Marketing Specialist to join our team and drive our marketing initiatives to the next level.Job Description:
The Marketing Specialist will be critical in identifying player base opportunities and building our brand to serve specific audiences within the Fortnite Creative ecosystem. This role requires a deep understanding of the Fortnite ecosystem and player base, combined with expertise in brand building, client communication, and executing comprehensive marketing campaigns. The ideal candidate will be a proactive self-starter with a passion for Fortnite and gaming, capable of running through brick walls to achieve their goals.Key Responsibilities:Brand Building:Identify underserved audiences within the Fortnite community and develop targeted marketing strategies to serve these markets.Establish and maintain a consistent brand identity across all marketing channels.Collaborate with the development team to produce engaging and high-quality branded content.Monitor and analyze brand performance metrics to optimize strategies and improve brand visibility.Marketing Campaigns:Plan, organize, and execute large-scale, multi-format marketing campaigns for branded projects within the Fortnite Creative ecosystem.Coordinate and manage marketing initiatives across various platforms, including social media, video, and live events.Manage all communication with clients over the period of a branded project to ensure organized and successful execution.Track expenses and manage budgets related to marketing activities.Community Engagement and Client Communication:Engage with the Fortnite community to understand player preferences and trends. Maintain deep relationships with the player base to quickly iterate on what the people want.Develop and manage content that resonates with the Fortnite player base, including organic short-form content across all platformsCreate and maintain a content calendar to ensure consistent and strategic communication with the community.Build and nurture relationships with key influencers and community members to enhance brand loyalty and engagement.Communicate effectively with clients to ensure clean and organized campaign execution.Negotiate deals with influencers and other media entities for branded campaigns.Project Management:Maintain detailed records and updates on marketing project statuses and progress.Liaise with stakeholders to ensure timely completion of projects and resolve any operational challenges.Manage the brand identity, ensuring all materials align with the studio's vision and values.Qualifications:Proven experience in brand building and executing large-scale marketing campaigns, preferably within the gaming or digital sector.Deep understanding of the Fortnite Creative ecosystem and current player trends.Exceptional organizational and multitasking abilities, able to manage multiple projects simultaneously.Strong problem-solving skills with a track record of overcoming obstacles to achieve goals.Excellent communication skills to liaise with team members, stakeholders, and external partners.Ability to work independently and thrive in a fast-paced, dynamic environment.Familiarity with marketing practices and content creation is a plus.Ability to execute and complete tasks they may not have much experience in. Need to be able to get their hands dirty doing any task put in front of them.Must proactively adjust strategies or execution without consulting the larger team to ensure we move fast.Experience in negotiating deals with influencers and media entities for branded campaigns.Desired Traits:A highly motivated self-starter with a passion for Fortnite and gaming.Detail-oriented with a commitment to delivering high-quality work.Ability to run through brick walls to get things done without being easily blocked.Compensation and Benefits:Competitive Salary: Offering a competitive salary based on experience.Professional Development: Opportunities for continuous learning and career advancement.Application Process:
Interested candidates are invited to submit their resume, portfolio, and a cover letter detailing their relevant experience. We look forward to hearing from you!