Oak View Group
Manager, Premium Marketing | OVG Austin Office
Oak View Group, Austin, Texas, us, 78716
Oak View GroupOak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry.
Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
Position SummaryThe Manager, Premium Marketing role will lead our marketing efforts of premium seating at multiple OVG venues. This role requires a dynamic leader who can develop and execute effective marketing strategies that drive awareness, lead generation, and sales of multi-year premium seat leases and single night premium seating rentals. The ideal candidate will have a proven track record in marketing, with strong leadership skills, and a deep understanding of consumer behavior and market trends.
This role will work closely with other departments and is a Monday – Friday in-person role based out of the Oak View Group office in Austin, TX.
This role will pay a salary of $105,000 to $120,000.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until September 30, 2024
Responsibilities
Oversee all aspects of Salesforce Marketing Cloud software including user and license management, new user setup/deactivation, roles, profiles, and permissions
Develop and execute integrated marketing plans to target audiences to increase awareness, acquire new prospects, engage existing database, and drive sales tied to premium seating at multiple OVG venues across multiple platforms including web, social media, email, events, and partnerships
Build, maintain, and share email templates and automated marketing journeys tied to the sales and service of premium seating
Define and maintain a consistent brand voice and messaging strategy tied to premium seating
Create automated journeys in Salesforce Marketing Cloud including cart abandonment and high-value page views to move leads further down the sales funnel and drive conversions
Create campaigns that communicate the value of premium seating memberships to current customers
Build automated marketing journeys that increase premium seating customer satisfaction
Develop best practices for premium seating web pages on multiple OVG venue websites to drive awareness and lead generation with tracking tags that can be utilized for follow-up marketing
Collaborate with website vendors to create lead generation campaigns to acquire high-quality leads on multiple OVG venue websites that flow into Salesforce systems
Develop marketing materials, sales collateral, and presentations that effectively communicate the unique features, advantages, and benefits of purchasing premium seating
Create reporting that effectively measures the effectiveness of marketing efforts
Use data-driven insights to optimize marketing campaigns and improve conversion rates
Work with OVG/arena marketing stakeholders to ensure premium seating marketing aligns with arena marketing efforts and brand guidelines provided by each OVG venue
Create campaigns that cross-sell customers of one OVG venue to other OVG venues
QualificationsRequired Skills:
Detail-oriented and organized, with the ability to manage and prioritize multiple priorities and deadlines
Scale best practices to team members across multiple venues
Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies
Strong verbal and analytical skills
Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and with senior management
Available and responsive to questions
Communicate effectively with stakeholders at all levels
Work well within a team environment
Demonstrate a positive and professional attitude at all times
Creative mindset with a passion for innovative marketing solutions while staying abreast of industry trends and best practices
Education and Experience:
Bachelor’s degree in Marketing, Advertising, Business, or related field (Master’s degree preferred)
Minimum 6+ years of proven experience in marketing, with a focus on premium or luxury product marketing a plus
Strong understanding of marketing, sales funnel, and lead generation best practices
Proficiency in Salesforce Marketing Cloud or similar software and automated marketing
Deep understanding of pixel/cookie tracking and HTML
Skilled use of Microsoft Office and Adobe Creative Suites
Familiarity with Google Analytics and/or Microsoft Clarity
Strengthened by our Differences. United to Make a Difference.At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEOOak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
Position SummaryThe Manager, Premium Marketing role will lead our marketing efforts of premium seating at multiple OVG venues. This role requires a dynamic leader who can develop and execute effective marketing strategies that drive awareness, lead generation, and sales of multi-year premium seat leases and single night premium seating rentals. The ideal candidate will have a proven track record in marketing, with strong leadership skills, and a deep understanding of consumer behavior and market trends.
This role will work closely with other departments and is a Monday – Friday in-person role based out of the Oak View Group office in Austin, TX.
This role will pay a salary of $105,000 to $120,000.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until September 30, 2024
Responsibilities
Oversee all aspects of Salesforce Marketing Cloud software including user and license management, new user setup/deactivation, roles, profiles, and permissions
Develop and execute integrated marketing plans to target audiences to increase awareness, acquire new prospects, engage existing database, and drive sales tied to premium seating at multiple OVG venues across multiple platforms including web, social media, email, events, and partnerships
Build, maintain, and share email templates and automated marketing journeys tied to the sales and service of premium seating
Define and maintain a consistent brand voice and messaging strategy tied to premium seating
Create automated journeys in Salesforce Marketing Cloud including cart abandonment and high-value page views to move leads further down the sales funnel and drive conversions
Create campaigns that communicate the value of premium seating memberships to current customers
Build automated marketing journeys that increase premium seating customer satisfaction
Develop best practices for premium seating web pages on multiple OVG venue websites to drive awareness and lead generation with tracking tags that can be utilized for follow-up marketing
Collaborate with website vendors to create lead generation campaigns to acquire high-quality leads on multiple OVG venue websites that flow into Salesforce systems
Develop marketing materials, sales collateral, and presentations that effectively communicate the unique features, advantages, and benefits of purchasing premium seating
Create reporting that effectively measures the effectiveness of marketing efforts
Use data-driven insights to optimize marketing campaigns and improve conversion rates
Work with OVG/arena marketing stakeholders to ensure premium seating marketing aligns with arena marketing efforts and brand guidelines provided by each OVG venue
Create campaigns that cross-sell customers of one OVG venue to other OVG venues
QualificationsRequired Skills:
Detail-oriented and organized, with the ability to manage and prioritize multiple priorities and deadlines
Scale best practices to team members across multiple venues
Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies
Strong verbal and analytical skills
Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and with senior management
Available and responsive to questions
Communicate effectively with stakeholders at all levels
Work well within a team environment
Demonstrate a positive and professional attitude at all times
Creative mindset with a passion for innovative marketing solutions while staying abreast of industry trends and best practices
Education and Experience:
Bachelor’s degree in Marketing, Advertising, Business, or related field (Master’s degree preferred)
Minimum 6+ years of proven experience in marketing, with a focus on premium or luxury product marketing a plus
Strong understanding of marketing, sales funnel, and lead generation best practices
Proficiency in Salesforce Marketing Cloud or similar software and automated marketing
Deep understanding of pixel/cookie tracking and HTML
Skilled use of Microsoft Office and Adobe Creative Suites
Familiarity with Google Analytics and/or Microsoft Clarity
Strengthened by our Differences. United to Make a Difference.At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEOOak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.