Versiti Inc.
Field Marketing Manager Clinical Trials
Versiti Inc., Milwaukee, Wisconsin, United States, 53244
Job Description
Under the direction of the Senior Field Marketing Manager, this position plans, implements, and manages product marketing activities to optimize sales and profits for Versiti service lines. The Field Marketing Manager will develop and execute a market-specific strategy for increasing sales, generating demand, creating differentiation, and driving perceived value. They will serve as the customer advocate to define a customer value proposition that is sustainable and differentiated. This position will also develop core positioning and messaging for the portfolio through presence, product demos, events, digital media, and other venues. This position will assist the Business Development team with scientific aspects of the selling cycle and build and manage relationships with key opinion leaders in the assigned service line.
Responsibilities
Develops and executes a market specific strategy and plans for increasing sales based on the value proposition for market segment to generate demand, create differentiation and drive perceived value.
Collects relevant data and analyzes market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products and product groups.
Generates and manages pipeline of prospective clients for the purpose of business development engagement.
Assists leadership in identifying trends and gaps for each distinct service line and develops recommendations to address findings.
Develops and maintains in-depth, up-to-date product and service knowledge and communicates to a variety of audiences such as the sales team, client services, operations, etc.
Recommends and manages specific marketing functions such as public relations, tradeshows, and advertising venues for each service line.
Develops effective collateral, specification sheets, literature reviews, training materials and sales support for sales staff and support teams.
Recommends and develops primary and secondary market research tools for each distinct lab service line.
Identify and analyze financial needs and develop operational and capital expense budgets that ensure cost-effective operations
Assist Senior Field Marketing Manager in the preparation of the budget
Ensure that Versiti resources are used wisely
Process paperwork including purchases orders and invoices in a timely manner.
Actively collaborates and communicates with peers in Laboratory Operations, Business Development, Corporate Marketing, and PR to deliver B2B solutions.
Follows developments and advancements through relevant journals, articles and congresses.
Maintains required records, reports and files as pertains to areas of responsibility.
Participates in professional activities to keep abreast of technical and legal developments in the service line field.
Upholds the customer services standards and management philosophy of Versiti.
Performs other duties as assigned
Complies with all policies and standards
Qualifications:Qualifications
Education
Bachelor's Degree from an accredited college or university in life sciences, marketing, business development and/or engineering required
Master's Degree in Science or Business Administration (MBA) from an accredited college/university preferred
Experience
1-3 years combined experience in sales and marketing communications, sales training, or product development required
Experience in healthcare, biopharma, medical devices, or laboratory testing preferred
Experience in project management or leading projects across functional areas preferred
Demonstrated ability to report on project status, deliverables, and results
Knowledge, Skills, and Abilities
Strong understanding of healthcare, biopharma, medical devices, or laboratory industry required
Knowledge of healthcare, reference laboratory and associated services required
Self-starter with the ability to work independently with minimal direct supervision required
Excellent strategic planning and multichannel marketing skills, especially social and digital required
Demonstrated understanding and experience with successful outcomes in marketing, sales and/or outreach required
Ability to plan and execute marketing campaigns to generate new prospects and improve client retention required
Ability to gather and report customer intelligence to sales teams required
Strong organizational, critical and practical thinking skills required
Outstanding interpersonal and relationship-building skills required
Excellent verbal and written communication and presentation skills including ability to present technical information to customers required
Attend trade shows and events to market products and keep abreast of industry trends, competition and new opportunities.
Valid U.S. Driver’s License and access to an insured vehicle
Tools and Technology
Personal Computer (desktop, laptop, tablet, mobile phone) required
General office equipment (laptop, printer, scanner)
Microsoft Suite (Word, Excel, PowerPoint)
Project management software (basecamp, trello, etc)
Additional Information
All your information will be kept confidential according to EEO guidelines.
info@panarogroup.com
Under the direction of the Senior Field Marketing Manager, this position plans, implements, and manages product marketing activities to optimize sales and profits for Versiti service lines. The Field Marketing Manager will develop and execute a market-specific strategy for increasing sales, generating demand, creating differentiation, and driving perceived value. They will serve as the customer advocate to define a customer value proposition that is sustainable and differentiated. This position will also develop core positioning and messaging for the portfolio through presence, product demos, events, digital media, and other venues. This position will assist the Business Development team with scientific aspects of the selling cycle and build and manage relationships with key opinion leaders in the assigned service line.
Responsibilities
Develops and executes a market specific strategy and plans for increasing sales based on the value proposition for market segment to generate demand, create differentiation and drive perceived value.
Collects relevant data and analyzes market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products and product groups.
Generates and manages pipeline of prospective clients for the purpose of business development engagement.
Assists leadership in identifying trends and gaps for each distinct service line and develops recommendations to address findings.
Develops and maintains in-depth, up-to-date product and service knowledge and communicates to a variety of audiences such as the sales team, client services, operations, etc.
Recommends and manages specific marketing functions such as public relations, tradeshows, and advertising venues for each service line.
Develops effective collateral, specification sheets, literature reviews, training materials and sales support for sales staff and support teams.
Recommends and develops primary and secondary market research tools for each distinct lab service line.
Identify and analyze financial needs and develop operational and capital expense budgets that ensure cost-effective operations
Assist Senior Field Marketing Manager in the preparation of the budget
Ensure that Versiti resources are used wisely
Process paperwork including purchases orders and invoices in a timely manner.
Actively collaborates and communicates with peers in Laboratory Operations, Business Development, Corporate Marketing, and PR to deliver B2B solutions.
Follows developments and advancements through relevant journals, articles and congresses.
Maintains required records, reports and files as pertains to areas of responsibility.
Participates in professional activities to keep abreast of technical and legal developments in the service line field.
Upholds the customer services standards and management philosophy of Versiti.
Performs other duties as assigned
Complies with all policies and standards
Qualifications:Qualifications
Education
Bachelor's Degree from an accredited college or university in life sciences, marketing, business development and/or engineering required
Master's Degree in Science or Business Administration (MBA) from an accredited college/university preferred
Experience
1-3 years combined experience in sales and marketing communications, sales training, or product development required
Experience in healthcare, biopharma, medical devices, or laboratory testing preferred
Experience in project management or leading projects across functional areas preferred
Demonstrated ability to report on project status, deliverables, and results
Knowledge, Skills, and Abilities
Strong understanding of healthcare, biopharma, medical devices, or laboratory industry required
Knowledge of healthcare, reference laboratory and associated services required
Self-starter with the ability to work independently with minimal direct supervision required
Excellent strategic planning and multichannel marketing skills, especially social and digital required
Demonstrated understanding and experience with successful outcomes in marketing, sales and/or outreach required
Ability to plan and execute marketing campaigns to generate new prospects and improve client retention required
Ability to gather and report customer intelligence to sales teams required
Strong organizational, critical and practical thinking skills required
Outstanding interpersonal and relationship-building skills required
Excellent verbal and written communication and presentation skills including ability to present technical information to customers required
Attend trade shows and events to market products and keep abreast of industry trends, competition and new opportunities.
Valid U.S. Driver’s License and access to an insured vehicle
Tools and Technology
Personal Computer (desktop, laptop, tablet, mobile phone) required
General office equipment (laptop, printer, scanner)
Microsoft Suite (Word, Excel, PowerPoint)
Project management software (basecamp, trello, etc)
Additional Information
All your information will be kept confidential according to EEO guidelines.
info@panarogroup.com