PepsiCo
Marketing Manager - South Foodservice Marketing
PepsiCo, Columbia, Maryland, United States, 21046
Location for this role is Orlando, FL or Columbia, MD
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, were excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, youre invited to be a part of a global team of innovators who make, move, and sell these productswhich are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyones welcome. Here, you can dare to be yourself. No matter who you are or where youre from, you can influence the people around you and the world at large. By showing up, youll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Responsibilities PepsiCo is looking for a strategic, creative, and results-oriented Marketing Manager to help drive and execute the marketing agenda for our South Divisions Foodservice customers in assigned channels. This role provides a great combination of Marketing, Commercialization, Activation, and Media experience.
You will work with customers and key internal PepsiCo stakeholders to strategically evaluate business opportunities, and to develop and execute consumer-relevant marketing programs across our foodservice beverage portfolio. The key to success will be aligning and executing marketing programs grounded in consumer insight which positively impact PepsiCo and the customers brand equities while also driving sales. In addition to the experience of working with some of the most dynamic and innovative brands in the PepsiCo beverages portfolio, this role will develop leadership skills in key areas such as collaboration and influencing through interaction with internal and external leadership, cross-functional connections across the PepsiCo organization, and creative problem-solving within customer team dynamics, dealing with ambiguity, and driving for results.
Responsibilities * Own the customer call and lead the marketing agenda for select priority foodservice channels and accounts within the division * Lead execution of channel specific annual operating plan as assigned * Support cross-functional customer joint business planning process on key accounts * Support new business pitches * Become a PepsiCo brand portfolio expert, leveraging in-depth knowledge of company brand priorities, products and assets, relevant market research, and analysis of competitive activity to deliver best-in-class solutions to marketing needs * Apply in-depth understanding of consumer insights and business analytics, including sales trends, demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business * Amplify and localize national programs with South properties and assets * Manage assigned budgets and evaluate ROI for all programs spend
Compensation and Benefits: * The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule. * Location, confirmed job-related skills and experience will be considered in setting actual starting salary. * Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually. * Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. * In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medica , Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications * Undergraduate degree (B.A. or B.S.) with minimum 5-7 years of experience with consumer-packaged goods or foodservice industries; MBA with a concentration in Marketing is a plus * Prior customer marketing management/account management experience is a plus * Proven expertise in leading IATs, and ability to influence and mobilize cross-functional team members within a matrixed environment * Prior experience leveraging consumer insights to develop effective marketing programs and campaigns * Excellent written and oral communication skills, including presentation and storytelling skills, and the ability to quickly establish rapport and credibility with key stakeholders * An analytic, strategic thinker who is self-confident, flexible, and demonstrates a sense of urgency
Essential Skills: * Strong team leadership skills in addition to attention to detail to tactically deliver day to day work * Ability to effectively collaborate, communicate and influence in a matrix environment * Demonstrated capability in building relationships by inspiring trust and excitement around shared goals * Professional maturity - ability to manage up/down/around, and strong interpersonal skills for interaction with internal and external leaders * Digital Agility - ability to deliver and elevate digital plans * Strong analytical skills * Strong creative thinking and problem-solving skills * Comfortable in fast-paced environment with competing priorities requiring high degree of agility * Ability to travel 5-10% * This position is limited to persons with indefinite right to work in the United States
EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law and EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, were excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, youre invited to be a part of a global team of innovators who make, move, and sell these productswhich are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyones welcome. Here, you can dare to be yourself. No matter who you are or where youre from, you can influence the people around you and the world at large. By showing up, youll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Responsibilities PepsiCo is looking for a strategic, creative, and results-oriented Marketing Manager to help drive and execute the marketing agenda for our South Divisions Foodservice customers in assigned channels. This role provides a great combination of Marketing, Commercialization, Activation, and Media experience.
You will work with customers and key internal PepsiCo stakeholders to strategically evaluate business opportunities, and to develop and execute consumer-relevant marketing programs across our foodservice beverage portfolio. The key to success will be aligning and executing marketing programs grounded in consumer insight which positively impact PepsiCo and the customers brand equities while also driving sales. In addition to the experience of working with some of the most dynamic and innovative brands in the PepsiCo beverages portfolio, this role will develop leadership skills in key areas such as collaboration and influencing through interaction with internal and external leadership, cross-functional connections across the PepsiCo organization, and creative problem-solving within customer team dynamics, dealing with ambiguity, and driving for results.
Responsibilities * Own the customer call and lead the marketing agenda for select priority foodservice channels and accounts within the division * Lead execution of channel specific annual operating plan as assigned * Support cross-functional customer joint business planning process on key accounts * Support new business pitches * Become a PepsiCo brand portfolio expert, leveraging in-depth knowledge of company brand priorities, products and assets, relevant market research, and analysis of competitive activity to deliver best-in-class solutions to marketing needs * Apply in-depth understanding of consumer insights and business analytics, including sales trends, demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business * Amplify and localize national programs with South properties and assets * Manage assigned budgets and evaluate ROI for all programs spend
Compensation and Benefits: * The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule. * Location, confirmed job-related skills and experience will be considered in setting actual starting salary. * Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually. * Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. * In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medica , Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications * Undergraduate degree (B.A. or B.S.) with minimum 5-7 years of experience with consumer-packaged goods or foodservice industries; MBA with a concentration in Marketing is a plus * Prior customer marketing management/account management experience is a plus * Proven expertise in leading IATs, and ability to influence and mobilize cross-functional team members within a matrixed environment * Prior experience leveraging consumer insights to develop effective marketing programs and campaigns * Excellent written and oral communication skills, including presentation and storytelling skills, and the ability to quickly establish rapport and credibility with key stakeholders * An analytic, strategic thinker who is self-confident, flexible, and demonstrates a sense of urgency
Essential Skills: * Strong team leadership skills in addition to attention to detail to tactically deliver day to day work * Ability to effectively collaborate, communicate and influence in a matrix environment * Demonstrated capability in building relationships by inspiring trust and excitement around shared goals * Professional maturity - ability to manage up/down/around, and strong interpersonal skills for interaction with internal and external leaders * Digital Agility - ability to deliver and elevate digital plans * Strong analytical skills * Strong creative thinking and problem-solving skills * Comfortable in fast-paced environment with competing priorities requiring high degree of agility * Ability to travel 5-10% * This position is limited to persons with indefinite right to work in the United States
EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law and EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement