Mutual of Omaha Mortgage
Demand Generation & Marketing Automation Manager
Mutual of Omaha Mortgage, Irvine, California, United States, 92713
Are you interested in joining a company culture where accountability, top performance and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in home lending and customer experience.Mutual of Omaha Mortgage is looking for a
Demand Generation & Marketing Automation Manager
to oversee the operations and demand generation efforts within our growing department.
Role & Responsibilities:
Demand Generation
Ownership of link-building strategy and SEOStrategize ways to nurture leads from various channels ensuring a unified approachCompetency of the following KPI’s: website visitors, email click-through rate, keyword rankings, number of leads, & conversion ratesCollaborate with team to monitor and improve upon the brand’s online reputation.
Managing Online ReviewsEngaging with customer feedback on various platformsBuilding trust and credibility amount consumers.Enhancing the Brands online presence.
Division Support / Operations /Management
Manage Loan Officers’ WebsiteFacilitate creative requests for loan officers & teamsSocial Media Management
Marketing Automation
Oversees and manages the email & SMS platform & campaignsExperienced with platform integrations with SalesforceIdeal candidate will fully own the email instance including reporting, ROI analysis, managing all aspects of automation programs, and handling one-off emails.Create and deploy email marketing campaignsCreating emails using templates, and ensure that all emails templates, and landing pages meet CAN-SPAM, web accessibility, and ADA compliance
Qualifications:Bachelor’s degree in Marketing or equivalent business experience required.3-5 years of experience in a general marketing role.Ability to manage and understand primary KPI’s to assess marketing and business goals.Strong analytical skills to make fact-based decisionsProficient with marketing automation tools such as Marketo, HubSpot, Pardot, Eloqua.Have used CRM tools such as Salesforce, Microsoft DynamicsKnowledge of website CMS such as Wordpress, basic understanding of HTMLGeneral understanding of Google Analytics.Solid organization skills and a results-oriented, collaborative work style
Demand Generation & Marketing Automation Manager
to oversee the operations and demand generation efforts within our growing department.
Role & Responsibilities:
Demand Generation
Ownership of link-building strategy and SEOStrategize ways to nurture leads from various channels ensuring a unified approachCompetency of the following KPI’s: website visitors, email click-through rate, keyword rankings, number of leads, & conversion ratesCollaborate with team to monitor and improve upon the brand’s online reputation.
Managing Online ReviewsEngaging with customer feedback on various platformsBuilding trust and credibility amount consumers.Enhancing the Brands online presence.
Division Support / Operations /Management
Manage Loan Officers’ WebsiteFacilitate creative requests for loan officers & teamsSocial Media Management
Marketing Automation
Oversees and manages the email & SMS platform & campaignsExperienced with platform integrations with SalesforceIdeal candidate will fully own the email instance including reporting, ROI analysis, managing all aspects of automation programs, and handling one-off emails.Create and deploy email marketing campaignsCreating emails using templates, and ensure that all emails templates, and landing pages meet CAN-SPAM, web accessibility, and ADA compliance
Qualifications:Bachelor’s degree in Marketing or equivalent business experience required.3-5 years of experience in a general marketing role.Ability to manage and understand primary KPI’s to assess marketing and business goals.Strong analytical skills to make fact-based decisionsProficient with marketing automation tools such as Marketo, HubSpot, Pardot, Eloqua.Have used CRM tools such as Salesforce, Microsoft DynamicsKnowledge of website CMS such as Wordpress, basic understanding of HTMLGeneral understanding of Google Analytics.Solid organization skills and a results-oriented, collaborative work style