LinkedIn
Marketing Manager, Awareness / Consideration
LinkedIn, San Francisco, California, United States, 94199
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
This role is preferred to be in either San Francisco or New York. The team is also open to remote.
We are looking for an ambitious, creative and results-driven Marketing Manager who can help lead our growth marketing programs for LinkedIn Learning globally. You will develop and own execution of full marketing funnel programs across awareness, product consideration and conversion programs. You will have the opportunity to identify and build out a product education content strategy, develop & produce external facing web resources to help prospects through the buyer journey. You will help support our strategy, testing and execution for x-channel campaigns (email, paid media, web & LinkedIn) to expand audience reach, shift key perceptions and increase purchase intent. This role is highly cross functional and will require heavy collaboration with channel marketers, regional, integrated marketing, sales, PMM and agency partners. Your success will be defined by your ability to develop thoughtful and impactful programs that deliver against business objectives.
Responsibilities:
Partner closely with key stakeholders across Sales, Sales Development, Product Marketing and Integrated Marketing to develop and execute full funnel marketing campaigns that nurture prospects through the buyers’ journey and consistently shift key buyer perceptions and fuel the sales pipeline
Own global channel strategy for your relevant campaigns, including targeted digital, email, content, event, and web marketing
Collaborate with regional marketing teams on campaign localization for priority markets
Leverage an audience-centric approach to the customization of marketing programs for buyers, creating segmented assets as needed
Manage reporting, analysis and optimizations for campaigns in partnership with channel owners
Present regularly on program performance and learnings to Sales and Marketing stakeholders
Basic Qualifications:
3+ years of marketing experience with demonstrated results
BA/BS Degree or equivalent experience
Preferred Qualifications:
Experience in B2B, performance marketing and / or product marketing. SaaS experience preferred.
Excellent interpersonal and communication skills, and a demonstrated ability to work collaboratively with others – on any given day you will engage with other marketers, sales, agencies, and product
Adept at quantitatively measuring and communicating campaign effectiveness and identifying improvement opportunities
Strong narrative and content development skills
Expertise project managing, staying organized and very detail oriented.
Understanding of digital channels, content marketing & campaign best practices
Highly motivated self-starter with the ability to drive projects from idea through execution
Suggested Skills:
Marketing strategy development and execution
Strong project management
Communication and storytelling skills
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is [$97,000 to $151,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific office location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
This role is preferred to be in either San Francisco or New York. The team is also open to remote.
We are looking for an ambitious, creative and results-driven Marketing Manager who can help lead our growth marketing programs for LinkedIn Learning globally. You will develop and own execution of full marketing funnel programs across awareness, product consideration and conversion programs. You will have the opportunity to identify and build out a product education content strategy, develop & produce external facing web resources to help prospects through the buyer journey. You will help support our strategy, testing and execution for x-channel campaigns (email, paid media, web & LinkedIn) to expand audience reach, shift key perceptions and increase purchase intent. This role is highly cross functional and will require heavy collaboration with channel marketers, regional, integrated marketing, sales, PMM and agency partners. Your success will be defined by your ability to develop thoughtful and impactful programs that deliver against business objectives.
Responsibilities:
Partner closely with key stakeholders across Sales, Sales Development, Product Marketing and Integrated Marketing to develop and execute full funnel marketing campaigns that nurture prospects through the buyers’ journey and consistently shift key buyer perceptions and fuel the sales pipeline
Own global channel strategy for your relevant campaigns, including targeted digital, email, content, event, and web marketing
Collaborate with regional marketing teams on campaign localization for priority markets
Leverage an audience-centric approach to the customization of marketing programs for buyers, creating segmented assets as needed
Manage reporting, analysis and optimizations for campaigns in partnership with channel owners
Present regularly on program performance and learnings to Sales and Marketing stakeholders
Basic Qualifications:
3+ years of marketing experience with demonstrated results
BA/BS Degree or equivalent experience
Preferred Qualifications:
Experience in B2B, performance marketing and / or product marketing. SaaS experience preferred.
Excellent interpersonal and communication skills, and a demonstrated ability to work collaboratively with others – on any given day you will engage with other marketers, sales, agencies, and product
Adept at quantitatively measuring and communicating campaign effectiveness and identifying improvement opportunities
Strong narrative and content development skills
Expertise project managing, staying organized and very detail oriented.
Understanding of digital channels, content marketing & campaign best practices
Highly motivated self-starter with the ability to drive projects from idea through execution
Suggested Skills:
Marketing strategy development and execution
Strong project management
Communication and storytelling skills
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is [$97,000 to $151,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific office location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.