Amazon
Sr. Product Marketing Manager, Email, Alexa Devices, Sales & Marketing
Amazon, Bellevue, Washington, us, 98009
Description
Every day, people around the world come to Alexa for help - whether that be helping turning on lights, turning on their favorite music, or understanding how long the morning commute will be. At Alexa, we’re continuing to build the world's best assistant who can make every day better. Our vision is to re-imagine the way people use AI assistants and to truly make our customer's lives a bit easier, a bit more delightful, a bit more fun. We are looking for amazing talent to help us get there. A career in Alexa means you’ll be working to shape the future of Alexa, solving unique marketing and product challenges at scale. We are looking for a Sr. Product Marketing Manager to lead our Email Channel for Alexa Marketing.
This role requires technical and operational knowledge of email service provider platforms and safe send requirements, experience optimizing email performance (A/B testing, experimentation roadmaps, etc.), basic email template coding and editing, and content development. You must have a passion for Email marketing, data analysis, and understanding customers. You have an eye for compelling content and CX, an aptitude for cross-functional partnership, and a passion for testing and measuring. You are an Email marketing thought leader (expert), with first-class written and verbal communication skills, the ability to prioritize to meet deadlines, top-notch organizational skills, experience managing expectations and dependencies, and deliver data-driven results.
Key job responsibilities
Drive end-to-end Alexa Email product marketing strategy including defining and implementing channel marketing best practices and requirements
Define experimentation roadmap, regularly optimizing programs based on learnings
Own development, execution, and optimization for email strategy to support onboarding of new customers
Own customer newsletter program development, strategy, content, KPIs, and measurement that result in impactful business results
Drive Email subscriber acquisition strategy
Develop and analyze channel KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
Ability to code/edit basic HTML email templates, with CSS knowledge
Proactively mitigate risk through implementation of channel guardrails and best practices, build channel SOPs, and document best practices
Bring and test innovative ideas for how to best drive business results through the Email channel
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
4+ years Email specific marketing experience
Deep analytical abilities, especially for experimental design and analysis
Knowledge of HTML at the intermediate level
Experience communicating results to senior leadership
Technical competency and ability to learn new products and work with technology teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Every day, people around the world come to Alexa for help - whether that be helping turning on lights, turning on their favorite music, or understanding how long the morning commute will be. At Alexa, we’re continuing to build the world's best assistant who can make every day better. Our vision is to re-imagine the way people use AI assistants and to truly make our customer's lives a bit easier, a bit more delightful, a bit more fun. We are looking for amazing talent to help us get there. A career in Alexa means you’ll be working to shape the future of Alexa, solving unique marketing and product challenges at scale. We are looking for a Sr. Product Marketing Manager to lead our Email Channel for Alexa Marketing.
This role requires technical and operational knowledge of email service provider platforms and safe send requirements, experience optimizing email performance (A/B testing, experimentation roadmaps, etc.), basic email template coding and editing, and content development. You must have a passion for Email marketing, data analysis, and understanding customers. You have an eye for compelling content and CX, an aptitude for cross-functional partnership, and a passion for testing and measuring. You are an Email marketing thought leader (expert), with first-class written and verbal communication skills, the ability to prioritize to meet deadlines, top-notch organizational skills, experience managing expectations and dependencies, and deliver data-driven results.
Key job responsibilities
Drive end-to-end Alexa Email product marketing strategy including defining and implementing channel marketing best practices and requirements
Define experimentation roadmap, regularly optimizing programs based on learnings
Own development, execution, and optimization for email strategy to support onboarding of new customers
Own customer newsletter program development, strategy, content, KPIs, and measurement that result in impactful business results
Drive Email subscriber acquisition strategy
Develop and analyze channel KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
Ability to code/edit basic HTML email templates, with CSS knowledge
Proactively mitigate risk through implementation of channel guardrails and best practices, build channel SOPs, and document best practices
Bring and test innovative ideas for how to best drive business results through the Email channel
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
4+ years Email specific marketing experience
Deep analytical abilities, especially for experimental design and analysis
Knowledge of HTML at the intermediate level
Experience communicating results to senior leadership
Technical competency and ability to learn new products and work with technology teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.