Director of Field Marketing

Director of Field MarketingAbout the CompanyOnline aggregator & distributor of sports information & data for amateur teamsIndustryInternetTypeSubsidiary of a Public CompanyFounded2009Employees51-200Funding$11-$25 millionCategoriesInformation Technology & ServicesTechnologyInternetAppsiOSLocalMobileSoftwareSportsSpecialtiesSoftwareMobile AppsSportsTechnologyBaseballSoftballSoccerLacrosseBasketballVolleyballand Customer ServiceAbout the RoleThe Company is seeking a Director of Field Marketing to join their dynamic team. The successful candidate will be responsible for driving the planning and execution of marketing strategies in grassroots events, partnerships, and community engagement. This role requires a focus on aligning strategies with product marketing objectives, target audience personas, and brand identity. The Director will also oversee the activities that bring the company to digital and in-person spaces where current and prospective users gather and will collaborate across marketing teams to maintain a consistent message and execute shared KPIs. People management is a key aspect of the position, including leading a team of marketing professionals and collaborating with product marketing and business development teams to establish partnerships that align with marketing goals. Applicants should have a minimum of 8 years of marketing experience, with at least 4 years in a leadership role, and a preference for experience in community engagement, events, customer support, partnerships, and communications. The ideal candidate will have a proven track record in user acquisition for consumer-facing product-led growth companies and a history of driving outcomes with grassroots marketing strategies. Proficiency in data-driven decision-making, budget management, and a clear, concise communication style are essential. The role demands a high level of adaptability, the ability to thrive in ambiguous environments, and a commitment to using data and experimentation to optimize performance. The Director will also be expected to lead the measurement and analysis of marketing performance, prepare internal reports, and communicate insights and recommendations to key stakeholders.Hiring Manager TitleVP of CommunityTravel PercentLess than 10%FunctionsMarketing