BDO USA, LLP
Business Line Marketing Senior Manager
BDO USA, LLP, Raleigh, NC
Job Description
Job Summary:
The Business Line Marketing Senior Manager is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA. Under the direction of Business Line Marketing Leadership, the Business Line Marketing Senior Manager- works closely with Business Line and Marketing leadership and practice leaders to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO's key business lines within Advisory, Tax and Assurance. The Business Line Marketing Senior Manager is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm's strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives.
Job Duties:
General
Event management
Content and materials development
Campaign development and management
Supervisory Responsibilities
Qualifications, Knowledge, Skills and Abilities:
Education:
Experience:
License/certifications:
Software:
Language:
Other Knowledge, Skills, and Abilities:
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range: $107,000 - $120,000
NYC/Long Island/Westchester Range: $107,000 - $130,000
California Range: $107,000 - $130,000
About Us
Join us at BDO, where you will find more than a career, you'll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.
BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm's success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm's success, with no employee contributions.
We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:
*Benefits may be subject to eligibility requirements.
Equal Opportunity Employer, including disability/vets
Click here to find out more!
Job Summary:
The Business Line Marketing Senior Manager is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA. Under the direction of Business Line Marketing Leadership, the Business Line Marketing Senior Manager- works closely with Business Line and Marketing leadership and practice leaders to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO's key business lines within Advisory, Tax and Assurance. The Business Line Marketing Senior Manager is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm's strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives.
Job Duties:
General
- Serves as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines or firm-wide service solutions that will deliver on business goals and objectives
- Collaborates with other marketing teams to manage business line or solution development and execution from a marketing perspective
- Focuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer's journey
- Other programs include organic/paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or specific solutions
- Creates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions; aligns buyer personas and client pain points to services and solutions with an audience-first approach
- Shares best practices and has a thirst for learning best-in-class marketing practices
- Analyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programming
- Supports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendors
- Travels as needed
Event management
- Provides direction, management, coordination, support, and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables that are specific to business lines or firm-wide service solutions
- Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
- Plans and manages event budgets
- Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific process and guidelines
- Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.
Content and materials development
- Develops digitally driven content marketing strategy and approach for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
- Develops, reviews, and edits marketing content and materials across all media to ensure they reflect targeted, on brand messaging; manages review process with marketing and client service professionals as well as appropriate compliance reviews
- Consults with relevant subject matter experts and stakeholders on marketing messages, materials, or tactics to achieve business objectives
- Creates new content when needed for integrated campaigns, marketing and event materials and other communications
Campaign development and management
- Works with business line leaders to develop business line or solution-oriented marketing campaigns and programs that align with business objectives
- Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
- Contributes and shares best practices across the firm
Supervisory Responsibilities
- Supervises marketing staff, as needed
- Serves as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
- Develops performance goals for direct reports with input from business line marketing leadership as needed
- Conducts annual performance reviews for direct reports with input from business line marketing leadership
- Discusses staffing recommendations (hires, terminations) with the business line marketing leader and participates in the interview process as needed
- Other duties as required
Qualifications, Knowledge, Skills and Abilities:
Education:
- Bachelor's degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
Experience:
- Seven (7) or more years of marketing, communications or event management experienced, required
- Experience managing marketing professionals, preferred
- Experience working in the accounting, financial consulting, business advisory, and/or professional services industries, preferred
- Experience working at one of the Big Four or a national / regional accounting firm, preferred
License/certifications:
- N/A
Software:
- Proficient in the use of Microsoft Office Suite, required
- Microsoft Dynamics CRM experience, preferred
Language:
- N/A
Other Knowledge, Skills, and Abilities:
- Advanced knowledge in the development, management, and execution of content and integrated marketing processes including marketing strategy and development
- Proven success in the management of integrated marketing programs and discrete marketing projects
- Ability to thoughtfully and positively influence, lead, marshal resources, and manage change in a matrix environment
- Strong business acumen with an ability to understand and communicate BDO's business, marketplace, and value proposition
- Knowledge of contact management software including updating, maintenance, and list generation
- Excellent verbal and written communication, as well as the ability to present and facilitate
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers to accomplish desired results
- Consultative approach to working with marketing and client service professionals at all levels, including leadership
- Exceptional project management and organizational skills, including the ability to effectively manage to and monitor marketing budgets
- Strong interpersonal and client service skills
- Knowledge of production processes for print, internet, and web-based materials
- Knowledge of event processes including pre- and post- event marketing
- Driven self-starter with a proactive approach to serving professionals at all levels
- Knowledge of marketing strategies and tactics and their application in a professional services organization
- Demonstration of high level of understanding and application of principles and practices of program management with minimal supervision
- Some travel may be required
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range: $107,000 - $120,000
NYC/Long Island/Westchester Range: $107,000 - $130,000
California Range: $107,000 - $130,000
About Us
Join us at BDO, where you will find more than a career, you'll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.
BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm's success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm's success, with no employee contributions.
We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:
- Welcoming diverse perspectives and understanding the experience of our professionals and clients
- Empowering team members to explore their full potential
- Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
- Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
- Focus on resilience and sustainability to positively impact our people, clients, and communities
- BDO Total Rewards that encompass so much more than traditional "benefits." Click here to find out more!
*Benefits may be subject to eligibility requirements.
Equal Opportunity Employer, including disability/vets
Click here to find out more!