Unlock Health
Director, Product Marketing
Unlock Health, Little Ferry, New Jersey, us, 07643
Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, combining Eruptr and DECODE with a team of experts in managed care, technology, and ROI design.
Is this your next job Read the full description below to find out, and do not hesitate to make an application.
Title: Director, Product Marketing
Direct Manager Title: Chief Product Officer
The Role
As the Director of Product Marketing, you are the author and leader of how Unlock Health’s products are positioned and sold in the market. You are responsible for developing and executing comprehensive product marketing strategies that drive market awareness, demand and adoption of our proprietary and white-labeled products.
The ideal candidate must be healthcare-savvy, have a deep understanding of product development, and be a great listener. They should also possess a clear POV on how services and technologies come together to create differentiated value in this rapidly evolving environment. We’re looking for a team builder, but also a team player, and that means you’ve got to be comfortable rolling up your sleeves, too.
What You’ll Do
Product Positioning and Messaging:
Define and communicate clear, compelling, and differentiated value propositions for our healthcare technology products; HRA, ROI Insights, Privacy Pro, and other future software products TBDDevelop and maintain consistent messaging across all marketing collateral and channelsCollaborate closely with product management and engineering teams to influence product roadmap and features based on market needs
Sales Enablement
Partner with sales teams to develop tools, training, and resources that enable them to effectively sell our software productsProvide sales teams with the necessary materials, including presentations, demos, case studies, and competitive analysis, to win deals. We’ll also want you on deck to provide demos and product overviews during a sales pitch if we’re in a pinch
Demand Generation
Plan and execute demand generation campaigns that drive awareness and interest in our productsCollaborate with the VP of Corporate Marketing to create content, webinars, and events that generate leads and nurture them through the sales funnel
Client Product Advocacy
Lead the creation and ongoing management of Unlock Health’s Voice of Customer Program for key productsCultivate relationships with customers to gather feedback, success stories, and testimonials related to Unlock’s technology products
Ideal Qualifications
Bachelor's degree in Marketing, Communications, or a related fieldProven track record of 5+ years in B2B marketing, preferably within the healthcare or technology sectorStrong understanding of healthcare technology and services industry dynamics, trends, and challengesDemonstrated experience in product development, product management, and positioningExcellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentationsProficient in leveraging digital marketing channels and tools to drive brand awareness and lead generationStrong leadership skills, with the ability to inspire and motivate cross-functional teamsExceptional project management and organizational abilities, with a keen attention to detail
Perks And Benefits
Competitive SalaryHealth, Dental and Vision benefit packages to fit all types of lifestyleLife, Short and Long Term Disability Insurance paid 100% by the companyFSA / HSA Options401(k) with a generous company match programFlexible Paid Time Off (aka- unlimited)Paid Parental LeaveHybrid and Remote work schedules availableEmployee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)Employee Referral Program
About Unlock
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
For internal coding use only: Unlock Health/Technology Products/Product#J-18808-Ljbffr
Is this your next job Read the full description below to find out, and do not hesitate to make an application.
Title: Director, Product Marketing
Direct Manager Title: Chief Product Officer
The Role
As the Director of Product Marketing, you are the author and leader of how Unlock Health’s products are positioned and sold in the market. You are responsible for developing and executing comprehensive product marketing strategies that drive market awareness, demand and adoption of our proprietary and white-labeled products.
The ideal candidate must be healthcare-savvy, have a deep understanding of product development, and be a great listener. They should also possess a clear POV on how services and technologies come together to create differentiated value in this rapidly evolving environment. We’re looking for a team builder, but also a team player, and that means you’ve got to be comfortable rolling up your sleeves, too.
What You’ll Do
Product Positioning and Messaging:
Define and communicate clear, compelling, and differentiated value propositions for our healthcare technology products; HRA, ROI Insights, Privacy Pro, and other future software products TBDDevelop and maintain consistent messaging across all marketing collateral and channelsCollaborate closely with product management and engineering teams to influence product roadmap and features based on market needs
Sales Enablement
Partner with sales teams to develop tools, training, and resources that enable them to effectively sell our software productsProvide sales teams with the necessary materials, including presentations, demos, case studies, and competitive analysis, to win deals. We’ll also want you on deck to provide demos and product overviews during a sales pitch if we’re in a pinch
Demand Generation
Plan and execute demand generation campaigns that drive awareness and interest in our productsCollaborate with the VP of Corporate Marketing to create content, webinars, and events that generate leads and nurture them through the sales funnel
Client Product Advocacy
Lead the creation and ongoing management of Unlock Health’s Voice of Customer Program for key productsCultivate relationships with customers to gather feedback, success stories, and testimonials related to Unlock’s technology products
Ideal Qualifications
Bachelor's degree in Marketing, Communications, or a related fieldProven track record of 5+ years in B2B marketing, preferably within the healthcare or technology sectorStrong understanding of healthcare technology and services industry dynamics, trends, and challengesDemonstrated experience in product development, product management, and positioningExcellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentationsProficient in leveraging digital marketing channels and tools to drive brand awareness and lead generationStrong leadership skills, with the ability to inspire and motivate cross-functional teamsExceptional project management and organizational abilities, with a keen attention to detail
Perks And Benefits
Competitive SalaryHealth, Dental and Vision benefit packages to fit all types of lifestyleLife, Short and Long Term Disability Insurance paid 100% by the companyFSA / HSA Options401(k) with a generous company match programFlexible Paid Time Off (aka- unlimited)Paid Parental LeaveHybrid and Remote work schedules availableEmployee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)Employee Referral Program
About Unlock
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
For internal coding use only: Unlock Health/Technology Products/Product#J-18808-Ljbffr