Remote Sensing
Chief Marketing Officer (Remote Positions Available)
Remote Sensing, Washington, Illinois, United States, 61571
Fictiv Exists to Enable Hardware Innovators to Build Better Products, FasterFictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team!What’s in it for you?
Fictiv is looking for a strategy and results-focused Chief Marketing Officer (CMO) who has experience in various go-to-market motions and is a greatleader and coach; a change agent who wants to work with an exciting venture-backed start-up that is unlocking the potential of cutting-edge manufacturers of all sizes by delivering a Fortune-500 global supply chain and simplifying sourcing of custom mechanicals from prototype all the way to production and beyond.Impact In This Role
The right candidate will be well versed in high-growth B2B marketing strategies, including growth marketing to support low-touch customer acquisition and “look-alike” industry marketing, lifecycle marketing strategies to support customer activation and deeper penetration of high-value ICPs, and account-based marketing to support our high-touch relationship sellers in achieving healthy customer lifetime value targets.Additionally, our CMO will manage the Product Marketing team, operate the launch cadence at Fictiv in close collaboration with our Chief Product Officer, develop our positioning and messaging, and look to refine our durable right to win. Finally, the CMO will manage all aspects of our branding and creative strategy, digital presence and related communities, content and marketing communications, and PR and Brand Awareness strategies, from managing our press agency to social media pages to events and tradeshows.As a member of our Executive Leadership Team ,
the CMO will report to the CEO. Through his vision and the overall business strategy defined in our operating manual, the CMO will be responsible for helping grow the company brand through thought leadership activities, public relations, social media, etc., as well as developing an integrated marketing strategy with the CRO to drive and hit growth targets.What You’ll Be Doing
Be the driver on all marketing and branding topics between all functionsIncrease brand awareness by benchmarking our current position and driving a plan to grow our brandCoach and drive our growth marketing team to ensure we are pushing our messaging through the right marketing channels to acquire and activate prospects and customers, i.e. channels such as our website, SEO, SEM, EMAIL, etc.Research our offerings and target markets and personas, as well as the entire customer journey, to make better decisions on competitive marketing strategies and tactics overallManage and control the marketing budget for all inbound and outbound marketing programs and peopleEnsure execution of digital as well as face-to-face marketing campaigns and showsExecute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leadsPlan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitionsProduce high-quality content for campaign and sales enablement purposes such as market surveys, Webinars, whitepapers, Case Studies, Blogs, Videos, etc.Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators), and adjust strategy & activities to achieve themProvide ongoing reporting, develop actionable insights, test and learn approaches to new initiativesDesired Traits
You have held executive leadership roles at a 100m+ company at the VP level and have helped those companies grow and scale to the $500M or billion dollar levelYou are a visionary with a driven personality. You are highly analytical and strategic but also creative and hands-onYou have a proven track record, experience, and success metrics across all disciplines of marketing (product, branding, strategy, social media, communications, business development)You have a strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B salesYou have experience in both transactional and enterprise go-to-market modelsYou have demonstrable experience positioning a company in a competitive market and winning market shareYou possess an ROI-driven approach to marketing and strong attention to detail - you know your CAC, LTV, and ROI numbers and know how and when to invest or pull back according to those metricsYou have an experimental approach and have a bias towards decision making and actionYou are a clear, effective communicator and have experience scaling companies beyond $100MYou are a collaborative, transparent, and hands-on environmentYou have a good eye for design and creative assetsYou have a selfless approach, a low ego, and a high intellectual curiosityYou are willing to admit loss and/or errors and learn and grow from themPhysical Demands
While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Perks and Benefits
Competitive medical, dental, and vision insurance401K planMonthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellnessAnnual Education stipendParental leave programsPaid volunteer daysOnboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or needAnd much, much more!Salary Range:Base - $225,000 to $315,000 per year (depending upon experience)Variable - $115,000 to $210,000 per yearFictiv is continuing to expand our remote US workforce. Recent hires include professionals located in:Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)Interested in learning more?
We look forward to hearing from you soon.About FictivOur Digital Manufacturing Ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.This transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.We’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
#J-18808-LjbffrRemote working/work at home options are available for this role.
Fictiv is looking for a strategy and results-focused Chief Marketing Officer (CMO) who has experience in various go-to-market motions and is a greatleader and coach; a change agent who wants to work with an exciting venture-backed start-up that is unlocking the potential of cutting-edge manufacturers of all sizes by delivering a Fortune-500 global supply chain and simplifying sourcing of custom mechanicals from prototype all the way to production and beyond.Impact In This Role
The right candidate will be well versed in high-growth B2B marketing strategies, including growth marketing to support low-touch customer acquisition and “look-alike” industry marketing, lifecycle marketing strategies to support customer activation and deeper penetration of high-value ICPs, and account-based marketing to support our high-touch relationship sellers in achieving healthy customer lifetime value targets.Additionally, our CMO will manage the Product Marketing team, operate the launch cadence at Fictiv in close collaboration with our Chief Product Officer, develop our positioning and messaging, and look to refine our durable right to win. Finally, the CMO will manage all aspects of our branding and creative strategy, digital presence and related communities, content and marketing communications, and PR and Brand Awareness strategies, from managing our press agency to social media pages to events and tradeshows.As a member of our Executive Leadership Team ,
the CMO will report to the CEO. Through his vision and the overall business strategy defined in our operating manual, the CMO will be responsible for helping grow the company brand through thought leadership activities, public relations, social media, etc., as well as developing an integrated marketing strategy with the CRO to drive and hit growth targets.What You’ll Be Doing
Be the driver on all marketing and branding topics between all functionsIncrease brand awareness by benchmarking our current position and driving a plan to grow our brandCoach and drive our growth marketing team to ensure we are pushing our messaging through the right marketing channels to acquire and activate prospects and customers, i.e. channels such as our website, SEO, SEM, EMAIL, etc.Research our offerings and target markets and personas, as well as the entire customer journey, to make better decisions on competitive marketing strategies and tactics overallManage and control the marketing budget for all inbound and outbound marketing programs and peopleEnsure execution of digital as well as face-to-face marketing campaigns and showsExecute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leadsPlan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitionsProduce high-quality content for campaign and sales enablement purposes such as market surveys, Webinars, whitepapers, Case Studies, Blogs, Videos, etc.Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators), and adjust strategy & activities to achieve themProvide ongoing reporting, develop actionable insights, test and learn approaches to new initiativesDesired Traits
You have held executive leadership roles at a 100m+ company at the VP level and have helped those companies grow and scale to the $500M or billion dollar levelYou are a visionary with a driven personality. You are highly analytical and strategic but also creative and hands-onYou have a proven track record, experience, and success metrics across all disciplines of marketing (product, branding, strategy, social media, communications, business development)You have a strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B salesYou have experience in both transactional and enterprise go-to-market modelsYou have demonstrable experience positioning a company in a competitive market and winning market shareYou possess an ROI-driven approach to marketing and strong attention to detail - you know your CAC, LTV, and ROI numbers and know how and when to invest or pull back according to those metricsYou have an experimental approach and have a bias towards decision making and actionYou are a clear, effective communicator and have experience scaling companies beyond $100MYou are a collaborative, transparent, and hands-on environmentYou have a good eye for design and creative assetsYou have a selfless approach, a low ego, and a high intellectual curiosityYou are willing to admit loss and/or errors and learn and grow from themPhysical Demands
While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Perks and Benefits
Competitive medical, dental, and vision insurance401K planMonthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellnessAnnual Education stipendParental leave programsPaid volunteer daysOnboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or needAnd much, much more!Salary Range:Base - $225,000 to $315,000 per year (depending upon experience)Variable - $115,000 to $210,000 per yearFictiv is continuing to expand our remote US workforce. Recent hires include professionals located in:Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)Interested in learning more?
We look forward to hearing from you soon.About FictivOur Digital Manufacturing Ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.This transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.We’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
#J-18808-LjbffrRemote working/work at home options are available for this role.