Salesforce
Sr. Director, Product Marketing Tableau
Salesforce, Seattle, Washington, us, 98127
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & Communications Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
Is this the role you are looking for If so read on for more details, and make sure to apply today.
We are looking for a creative, motivated and passionate Product Marketer who can lead a team, drive vision, messaging, awareness, and product marketing strategy for our Tableau business. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity.Responsibilities
Lead the product marketing team to develop go-to-market strategies, messaging, and positioning for Tableau’s productsCollaborate with product management, sales, and other cross-functional teams to drive product launches and ensure alignment on product positioningDevelop a deep understanding of customer needs, market trends, and competitive landscape to inform product marketing strategiesOversee the creation of marketing collateral, sales enablement materials, and other assets to support product launches and ongoing marketing effortsWork closely with the marketing team to develop integrated marketing campaigns that drive demand and generate leadsPartner closely with product teams to shape differentiated product investments that drive innovation for our customers.Transform and operationalize internal and external marketing communications.Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.Analyze and report on key metrics to measure the effectiveness of product marketing initiatives and make data-driven decisionsSupport the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.Translate our marketing & industry focused initiatives into actionable programs to help drive growth.Confidently deliver presentations to audiences of all sizesLead, coach and motivate a team of highly engaged team that perform at the highest levels of their career, with the resilience to navigate ambiguity and change, and who feel empowered to create successful careers at Salesforce.
Required Skills:
10+ years of experience in product marketing, with at least 5 years in a leadership roleDeep understanding of data analytics, business intelligence, and/or related technology markets.Previous experience using Tableau products is a mustProven track record of developing and executing successful product marketing strategies in a fast-paced technology environmentExpertise in creating strong working relationships with cross-functional teams and align with global stakeholders to drive product launches and meet business objectivesStrong leadership and communication skills, with the ability to influence and collaborate across teamsStrong experience and ability to present to executive leaders, cross-functional partners, and customersAbility to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and/or Google Slides), product data sheets.Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.Ability to strategize and craft compelling messaging andpositioning for technology products.
If you are a strategic thinker with a passion for technology and a proven track record in product marketing, we’d love to hear from you. Join Tableau and help us empower people and organizations to see and understand their data like never before. Apply now to make an impact! AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.Salesforce does not accept unsolicited headhunter and agency resumes.Salesforce will not pay any third-party agency or company that does not have a signed agreement withSalesforce.Salesforce welcomes all.For Washington-based roles, the base salary hiring range for this position is $192,800 to $294,100.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.#J-18808-Ljbffr
Is this the role you are looking for If so read on for more details, and make sure to apply today.
We are looking for a creative, motivated and passionate Product Marketer who can lead a team, drive vision, messaging, awareness, and product marketing strategy for our Tableau business. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity.Responsibilities
Lead the product marketing team to develop go-to-market strategies, messaging, and positioning for Tableau’s productsCollaborate with product management, sales, and other cross-functional teams to drive product launches and ensure alignment on product positioningDevelop a deep understanding of customer needs, market trends, and competitive landscape to inform product marketing strategiesOversee the creation of marketing collateral, sales enablement materials, and other assets to support product launches and ongoing marketing effortsWork closely with the marketing team to develop integrated marketing campaigns that drive demand and generate leadsPartner closely with product teams to shape differentiated product investments that drive innovation for our customers.Transform and operationalize internal and external marketing communications.Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.Analyze and report on key metrics to measure the effectiveness of product marketing initiatives and make data-driven decisionsSupport the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.Translate our marketing & industry focused initiatives into actionable programs to help drive growth.Confidently deliver presentations to audiences of all sizesLead, coach and motivate a team of highly engaged team that perform at the highest levels of their career, with the resilience to navigate ambiguity and change, and who feel empowered to create successful careers at Salesforce.
Required Skills:
10+ years of experience in product marketing, with at least 5 years in a leadership roleDeep understanding of data analytics, business intelligence, and/or related technology markets.Previous experience using Tableau products is a mustProven track record of developing and executing successful product marketing strategies in a fast-paced technology environmentExpertise in creating strong working relationships with cross-functional teams and align with global stakeholders to drive product launches and meet business objectivesStrong leadership and communication skills, with the ability to influence and collaborate across teamsStrong experience and ability to present to executive leaders, cross-functional partners, and customersAbility to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and/or Google Slides), product data sheets.Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.Ability to strategize and craft compelling messaging andpositioning for technology products.
If you are a strategic thinker with a passion for technology and a proven track record in product marketing, we’d love to hear from you. Join Tableau and help us empower people and organizations to see and understand their data like never before. Apply now to make an impact! AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.Salesforce does not accept unsolicited headhunter and agency resumes.Salesforce will not pay any third-party agency or company that does not have a signed agreement withSalesforce.Salesforce welcomes all.For Washington-based roles, the base salary hiring range for this position is $192,800 to $294,100.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.#J-18808-Ljbffr