Avnet
Marketing Manager
Avnet, Boise, Idaho, United States, 83708
Who We Are:
At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product’s lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We’re driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.
Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what’s next at Avnet!
Marketing Manager (Americas Marketing)
The America’s Marketing team is looking for an experienced and versatile marketing manager to be responsible for all aspects of campaign creation, from strategy to planning to execution. Ideal candidate will bring B2B marketing/product marketing experience from technical industries (electronic components, hardware or software/SaaS) and can translate technical concepts into consumable marketing copy blocks and stories for campaign use. The ability to project-manage the execution of your campaigns is a must. Must show past success designing and implementing lead generation and awareness campaigns.
Prefer candidate in Phoenix area but may work hybrid if located near an Avnet Sales branch.
Principal Responsibilities
MARKETING STRATEGY
Working with subject matter experts (SMEs) across the organization, as well as our external supplier partners, decide what campaigns to create to address strategic business objectives.
Own your annual campaign roadmap/schedule; establish key performance indicators (KPIs) and metrics to measure the success of your campaigns.
Collaborating with SMEs, Sales and your marketing colleagues, create, maintain and share a positioning and messaging matrix for Avnet solutions.
Keep current on changes in the market, competitive landscape and the Avnet business at a macro (industry) and micro (account) levels.
CAMPAIGN CREATION AND EXECUTION
Responsible for creation, execution and monitoring of marketing campaigns; manage scope, deliverables, timelines and resource allocation.
Plan all marketing “touches” and sequencing for a given campaign.
Engage and collaborate with functional marketing experts (digital marketers, copywriters, designers, Marketo builders, etc.)
Facilitate cross-functional campaign development discussions for campaign messaging, user journey mapping, landing page development, creative concepting and digital media strategy.
Ensure the quality, accuracy and alignment to strategy of all campaign deliverables, adhering to brand guidelines and regulatory requirements; conduct thorough reviews and approvals to maintain consistency and professionalism across all marketing materials.
Monitor campaign performance and analyze key metrics to track campaign reach, engagement and return on investment (ROI); generate regular reports and presentations to provide insights into project performance and identify areas for improvement.
Based on data, decide how best to optimize the campaign and improve its effectiveness (this may involve tweaking messaging, adjusting targeting parameters, or reallocating resources).
Guide and support team members, assign tasks and set deadlines and ensure that everyone works toward the campaign’s objectives.
Act as liaison between different departments and stakeholders, including upper management, creative teams and external vendors.
Apply an experimentation mindset to account-focused campaigns to drive, test, learn and optimize.
Lead campaign post-mortem to review results, lessons-learned, etc.
Employ lessons learned in future campaigns.
Distinguishing Characteristics
B2B marketing/product marketing experience from a technical industry (electronic components, hardware or software/SaaS) is strongly preferred.
Must be able translate technical concepts into consumable marketing copy blocks and stories.
Must be able to write, proofread and edit copy.
Experience with Microsoft Excel, Word and PowerPoint.
Excellent presentation skills.
Understanding lead lifecycle concepts (the typical marketing and sales funnels) is a bonus.
Excellent verbal and written communication, effective time and project management skills.
Excellent organizational and time management abilities, with a keen attention to detail and the ability to manage multiple projects simultaneously.
Experience working with full service advertising agencies in the development and execution of marketing tactics.
Proficiency in using analytics tools and data-driven decision-making.
Strong leadership skills, strategic thinking abilities and a proven track record of successfully designing and implementing both lead generation and awareness campaigns.
Work Experience
Typically 5+ years with bachelor's or equivalent.
Education and Certification(s)
Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.
#LI-Hyrbid
What We Offer:
Our employees work hard to live our values and help us grow. Our total rewards strategy supports Avnet’s ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment. We offer competitive compensation and benefit programs — from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.
Generous Paid Time Off
401K and Pension Plan
Paid Holidays
Family Support (Paid Leave, Surrogacy, Adoption)
Medical, Dental, Vision, and Life Insurance
Long-term and Short-term Disability Insurance
Health Savings Account / Flexible Spending Account
Education Assistance
Employee Development Resources
Employee Wellness, Leadership Development and Mentorship Programs
Benefits listed above may vary depending on the nature of your employment with Avnet.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other characteristic protected by law. This policy of non-discrimination also applies to religious dress and grooming practices. Avnet will accommodate employee religious dress standards and grooming practices that do not result in undue hardship for the Company. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center at (888) 994-7669.
At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product’s lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We’re driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.
Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what’s next at Avnet!
Marketing Manager (Americas Marketing)
The America’s Marketing team is looking for an experienced and versatile marketing manager to be responsible for all aspects of campaign creation, from strategy to planning to execution. Ideal candidate will bring B2B marketing/product marketing experience from technical industries (electronic components, hardware or software/SaaS) and can translate technical concepts into consumable marketing copy blocks and stories for campaign use. The ability to project-manage the execution of your campaigns is a must. Must show past success designing and implementing lead generation and awareness campaigns.
Prefer candidate in Phoenix area but may work hybrid if located near an Avnet Sales branch.
Principal Responsibilities
MARKETING STRATEGY
Working with subject matter experts (SMEs) across the organization, as well as our external supplier partners, decide what campaigns to create to address strategic business objectives.
Own your annual campaign roadmap/schedule; establish key performance indicators (KPIs) and metrics to measure the success of your campaigns.
Collaborating with SMEs, Sales and your marketing colleagues, create, maintain and share a positioning and messaging matrix for Avnet solutions.
Keep current on changes in the market, competitive landscape and the Avnet business at a macro (industry) and micro (account) levels.
CAMPAIGN CREATION AND EXECUTION
Responsible for creation, execution and monitoring of marketing campaigns; manage scope, deliverables, timelines and resource allocation.
Plan all marketing “touches” and sequencing for a given campaign.
Engage and collaborate with functional marketing experts (digital marketers, copywriters, designers, Marketo builders, etc.)
Facilitate cross-functional campaign development discussions for campaign messaging, user journey mapping, landing page development, creative concepting and digital media strategy.
Ensure the quality, accuracy and alignment to strategy of all campaign deliverables, adhering to brand guidelines and regulatory requirements; conduct thorough reviews and approvals to maintain consistency and professionalism across all marketing materials.
Monitor campaign performance and analyze key metrics to track campaign reach, engagement and return on investment (ROI); generate regular reports and presentations to provide insights into project performance and identify areas for improvement.
Based on data, decide how best to optimize the campaign and improve its effectiveness (this may involve tweaking messaging, adjusting targeting parameters, or reallocating resources).
Guide and support team members, assign tasks and set deadlines and ensure that everyone works toward the campaign’s objectives.
Act as liaison between different departments and stakeholders, including upper management, creative teams and external vendors.
Apply an experimentation mindset to account-focused campaigns to drive, test, learn and optimize.
Lead campaign post-mortem to review results, lessons-learned, etc.
Employ lessons learned in future campaigns.
Distinguishing Characteristics
B2B marketing/product marketing experience from a technical industry (electronic components, hardware or software/SaaS) is strongly preferred.
Must be able translate technical concepts into consumable marketing copy blocks and stories.
Must be able to write, proofread and edit copy.
Experience with Microsoft Excel, Word and PowerPoint.
Excellent presentation skills.
Understanding lead lifecycle concepts (the typical marketing and sales funnels) is a bonus.
Excellent verbal and written communication, effective time and project management skills.
Excellent organizational and time management abilities, with a keen attention to detail and the ability to manage multiple projects simultaneously.
Experience working with full service advertising agencies in the development and execution of marketing tactics.
Proficiency in using analytics tools and data-driven decision-making.
Strong leadership skills, strategic thinking abilities and a proven track record of successfully designing and implementing both lead generation and awareness campaigns.
Work Experience
Typically 5+ years with bachelor's or equivalent.
Education and Certification(s)
Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.
#LI-Hyrbid
What We Offer:
Our employees work hard to live our values and help us grow. Our total rewards strategy supports Avnet’s ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment. We offer competitive compensation and benefit programs — from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.
Generous Paid Time Off
401K and Pension Plan
Paid Holidays
Family Support (Paid Leave, Surrogacy, Adoption)
Medical, Dental, Vision, and Life Insurance
Long-term and Short-term Disability Insurance
Health Savings Account / Flexible Spending Account
Education Assistance
Employee Development Resources
Employee Wellness, Leadership Development and Mentorship Programs
Benefits listed above may vary depending on the nature of your employment with Avnet.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other characteristic protected by law. This policy of non-discrimination also applies to religious dress and grooming practices. Avnet will accommodate employee religious dress standards and grooming practices that do not result in undue hardship for the Company. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center at (888) 994-7669.