Director of Marketing

INSTRUCTIONS:SUMBIT RESUME AND COVER LETTER TO HR@Applicants are required to submit a cover letter outlining key accomplishments relevant to the job requirements and explain why they are a suitable candidate for the position.ROLE DESCRIPTIONRevs Institute, located in beautiful Naples, Florida, is a prestigious automotive museum and research center dedicated to celebrating the history and evolution of automotive innovation. We are currently seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive the promotion of our museum, exhibitions, events, and educational programs. The ideal candidate will have a deep passion for automotive history, a creative mindset, and a proven track record of developing and executing successful marketing strategies.DUTIES AND RESPONSIBILITIESDevelop and implement comprehensive marketing strategies to enhance the visibility and reputation of the museum, driving both local and national awarenessOversee all marketing campaigns, including advertising, public relations, digital marketing, social media, email marketing, and eCommerce, ensuring alignment with organizational goals and objectivesManage the eCommerce platform, including product listings, promotions, and customer experience optimization to drive online sales and enhance the visitor experienceCollaborate closely with internal teams, including curatorial, education, and events teams, to create compelling content and experiences that engage visitors and enhance their understanding of automotive historyUtilize market research and visitor data analysis to identify trends, opportunities, and challenges, and adjust marketing strategies accordinglyMonitor and report on the performance of marketing initiatives, tracking key metrics such as visitor attendance, engagement rates, and revenue generationCultivate and maintain strong relationships with media partners, sponsors, and other key stakeholders to leverage opportunities for collaboration and sponsorshipManage the marketing budget effectively, ensuring resources are allocated efficiently to maximize return on investmentLead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvementMonitor and address strategies to improve rankings on social media sites, particularly Trip Advisor and others, where visitors rate their experiences and leave reviews about visiting Revs Institute.QUALIFICATIONS AND EDUCATION REQUIREMENTSBachelor's degree in Marketing, Communications, Business, or related field (Master's degree preferred)7+ years of progressive experience in marketing, with a focus on digital marketing, brand management, eCommerce, and strategic planningDemonstrated success in developing and executing multi-channel marketing campaigns that drive engagement, increase brand awareness, and generate revenuePassion for automotive history and a deep understanding of the automotive industry is highly desirableStrong analytical skills with the ability to interpret data, draw insights, and make data-driven marketing decisionsExcellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partnersProficiency in marketing tools and platforms, including CRM systems, analytics tools, and social media management platformsLeadership experience, with a proven ability to inspire and motivate a team towards achieving shared goals and objectivesREQUIREMENTSAbility to sit and stand for extended periods of time.If hired, the individual must agree to and successfully complete a confidentiality covenant, resume, background check, and drug test before the first day of work.BENEFITS401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceIf you are a strategic thinker with a passion for automotive history and a proven track record of driving successful marketing initiatives, we invite you to apply for the Director of Marketing position at Revs Institute. Join our team and help us share the captivating story of automotive innovation with enthusiasts and visitors from around the world.