Otter Products
Sr. Product Marketing Manager
Otter Products, Fort Collins, Colorado, us, 80523
OverviewOtter Products is looking for a Sr. Product Marketing Manager to join our team in Fort Collins, CO! This role can work a hybrid schedule.
The Sr. Product Marketing Manager is responsible for successful go-to-market launch in collaboration with brand and marketing channels, including overall creative strategy and demand-generation execution. This role applies subject matter expertise across our product lines and a deep understanding of intended target consumers, value propositions such as key selling points (KSPs) and mastery of our competitive advantage to ensure strong messaging that reaches and resonates with potential customers and consumers.
About Otter Products
Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.comResponsibilities
Interpret market research and apply relevant findings to the product development process to ensure timely response to consumer trends.
Provide insights to product development managers that may impact aspects including but not limited to product features, user experience, naming, and packaging.
Responsible for creating and executing our initial go-to-market strategy and leading the kick-off brief for the Marketing organization.
Own the product’s go-to-market strategy, ensuring all messaging regarding the product is accurate and presented in a way that resonates with potential customers.
Oversee content creation about the specific product features used in all marketing material and channels including videos, social media, advertising, eCommerce content and internal and external presentations to ensure alignment with go-to-market strategy, brand standards and desired outcomes.
Track and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for future campaign strategy design.
Collaborate with packaging team to ensure brand consistency across packaging offerings.
Pursue potential growth campaigns and experiments or suggest improvements to future iterations of assigned product lines to optimize portfolio performance.
Establish and lead best-in-class product marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for the team.
Develop, establish, and maintain deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Customer Support, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience with Otter Products.
Assist with mentoring and developing team members in all areas of marketing.
Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
Other duties as assigned
Qualifications
Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
Minimum of six years of experience in Product marketing required
Experience developing go-to-market plans (e.g., value proposition, sales, marketing enablement, pricing, channel) required.
#LI-Hybrid
EEO
Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law.For US Based Roles Only - Base Compensation Range Minimum
USD $88,000.00/Yr.For US Based Roles Only - Base Compensation Range Maximum
USD $120,000.00/Yr.Additional Total Rewards
Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out otterproducts.com/careers/why for more info., This position is eligible for the Profit Sharing Program., Sign on bonus may be considered, if applicable.
The Sr. Product Marketing Manager is responsible for successful go-to-market launch in collaboration with brand and marketing channels, including overall creative strategy and demand-generation execution. This role applies subject matter expertise across our product lines and a deep understanding of intended target consumers, value propositions such as key selling points (KSPs) and mastery of our competitive advantage to ensure strong messaging that reaches and resonates with potential customers and consumers.
About Otter Products
Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.comResponsibilities
Interpret market research and apply relevant findings to the product development process to ensure timely response to consumer trends.
Provide insights to product development managers that may impact aspects including but not limited to product features, user experience, naming, and packaging.
Responsible for creating and executing our initial go-to-market strategy and leading the kick-off brief for the Marketing organization.
Own the product’s go-to-market strategy, ensuring all messaging regarding the product is accurate and presented in a way that resonates with potential customers.
Oversee content creation about the specific product features used in all marketing material and channels including videos, social media, advertising, eCommerce content and internal and external presentations to ensure alignment with go-to-market strategy, brand standards and desired outcomes.
Track and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for future campaign strategy design.
Collaborate with packaging team to ensure brand consistency across packaging offerings.
Pursue potential growth campaigns and experiments or suggest improvements to future iterations of assigned product lines to optimize portfolio performance.
Establish and lead best-in-class product marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for the team.
Develop, establish, and maintain deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Customer Support, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience with Otter Products.
Assist with mentoring and developing team members in all areas of marketing.
Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
Other duties as assigned
Qualifications
Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
Minimum of six years of experience in Product marketing required
Experience developing go-to-market plans (e.g., value proposition, sales, marketing enablement, pricing, channel) required.
#LI-Hybrid
EEO
Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law.For US Based Roles Only - Base Compensation Range Minimum
USD $88,000.00/Yr.For US Based Roles Only - Base Compensation Range Maximum
USD $120,000.00/Yr.Additional Total Rewards
Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out otterproducts.com/careers/why for more info., This position is eligible for the Profit Sharing Program., Sign on bonus may be considered, if applicable.