Sr Manager, Integrated Marketing

Be unstoppable with us!T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!As a Sr Integrated Marketing Manager, you will drive acquisition strategy across tactcs for T-Mobile Home Internet. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, direct channel operations and analytics is a requirement. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate sophisticated marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas both offline and online are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is an ambitious and exciting role for a marketing leader with a passion for building comprehensive capabilities and bringing new innovative products to market.RESPONSIBILITIES:Drive tactical strategy and execution for T-Mobile Home Internet marketing direct tactics to internal and externally facing collaborators. Lead cross channel campaigns functionality with an eye for customer experience and maximizing opportunity with signal and optimization. Identify data connectivity gaps and seek out solutions across the org. Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans for direct marketing tactics that improve performance and deliver on objectivesWorks closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.Partners with brand strategy and internal creative and web teams to facilitate custom workstreams designed to improve KPI’s for each applicable audience segment. Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.Also responsible for other Duties/Projects as assigned by business management as needed.QUALIFICATIONS:Bachelor's degree in business, marketing, or related field of study; Master's/Advanced degree preferred7 years of Marketing experience in authoring and executing national integrated direct marketing plans with recognized B2C brands2 years of experience delivering omni/multi-channel integrated campaigns at scale and using data and digital in execution.Solid understanding of digital marketing and experience including CRM, web/ecommerce, media, social, etc.Experience in data driven marketing techniques and traditional database marketing is essential. Adobe Analytics and media platform experience a strong plus.Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.End to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Ensuring all partners are aligned and delivering on clearly defined strategyAt least 18 years of ageLegally authorized to work in the United States#LI-CorporateWashington Pay Range: $142,600 - $192,900Colorado Pay Range : $132,900.00 - $179,800.00The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to paid 12 holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short and long term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there- eligible employees can receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out .  Never stop growing!T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.SummaryLocation: Denver, Colorado; Bellevue, WashingtonType: Full time