Senior Director, Corporate Marketing

HackerOne is the global leader in human-powered security, harnessing the creativity of the world's largest community of security researchers with cutting-edge AI to protect your digital assets. The HackerOne Platform combines the expertise of our elite community and the most up-to-date vulnerability database to pinpoint critical security flaws across your attack surface. Our integrated solutions, including bug bounty, pentesting, code security audits, spot checks, and AI red teaming, ensure continuous vulnerability discovery and management throughout the software development lifecycle. Trusted by industry leaders such as Coinbase, General Motors, GitHub, Goldman Sachs, Hyatt, PayPal, and the U.S. Department of Defense, HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.

Position Summary

HackerOne is seeking a Senior Director of Corporate Marketing to spearhead our global brand strategy. In this critical role, you will lead a dynamic team responsible for public relations, content, creative, customer marketing, corporate events, and the continued evolution of the HackerOne brand. You'll have the unique opportunity to shape the narrative for one of cybersecurity's most influential companies while fostering a culture of security innovation through thought leadership and strategic marketing initiatives.

We are looking for a visionary thinker with a proven track record of driving the entire lifecycle-from innovative ideation to strategic planning. This position reports to our Sr. Vice President, Marketing & Community and is located remotely in the United States.

What You Will Do

• Leadership and Management:

  • Lead, mentor, and manage a diverse team of marketing professionals across PR, Brand, Content, Communications, Creative, and Events.

  • Collaborate with cross functional team members to identify and engage the market perspective through marketing, media, and PR strategies and tactics that drive awareness and brand growth

  • Foster a collaborative and innovative team culture, encouraging professional growth and development.

  • Evaluate agency partnerships and ensure these investments yield desired results.

• Strategic Planning:

  • Develop and implement a comprehensive corporate marketing strategy aligned with business objectives.

  • Identify market trends, insights, and opportunities to enhance brand positioning and market share.

  • Collaborate with executive leadership and your Marketing peers to ensure Corporate Marketing strategies support company goals.

• Public Relations and Communications:

  • Oversee all PR activities, including media relations, crisis communications, and press releases.

  • Ensure consistent and effective corporate messaging across all communication channels.

  • Partner with the People team to ensure a strong and cohesive internal and employer brand communication strategy.

  • Partner with the HackerOne Community team to showcase the power of our security researchers and the value they bring to organizations.

• Brand Management:

  • Drive the evolution of the company's brand identity, ensuring alignment with company values and vision.

  • Oversee brand guidelines and ensure brand consistency across all marketing materials and channels.

  • Monitor brand performance and implement strategies to enhance brand equity and awareness.

• Content Creation and Creative Direction:

  • Oversee the creation of high-quality, engaging content that resonates with target audiences.

  • Lead the creative team in developing compelling visual and written content for various platforms.

  • Ensure all content aligns with brand guidelines and marketing objectives.

• Corporate Events:

  • Oversee our strategy and scaling of large sponsored and HackerOne-owned events

  • Evaluate event outcomes and implement improvements for future events.

Minimum Qualifications

• 10+ years of experience in corporate marketing, 5+ years in a marketing leadership role.

• Proven experience in developing and executing comprehensive marketing strategies, encompassing the entire lifecycle from strategic planning to performance measurement and analysis.

• Experience working within the cybersecurity industry.

• "Outside the box" thinker who has experience with creative problem solving and finding new ways to approach communications and brand work.

• Excellent communication and interpersonal skills, with experience building relationships and influence executive and board level stakeholders.

• Proven experience in managing multiple priorities effectively in a fast-paced, early- to mid-stage environment.

• Must be based remotely in the United States. HackerOne is a digital-first company. This model offers our employees flexibility in time and location. All employees must be able to work and excel in a remote environment.

Preferred Qualifications

• Experience overseeing and/or executing on content creation, PR, communications, creative direction, and event management.

Compensation Bands:
Tier Guide

Tier A: $212,000 - $250,000

Tier B: $193,600 - $242,000

Tier C: $180,200 - $225,250

#LI-Remote

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We're committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

HackerOne Values

HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.

Compensation Range: $180.2K - $250K

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