Brooks Running
Sports Marketing Specialist - NIL and Youth
Brooks Running, Seattle, Washington, us, 98127
Who We Are:At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.Our brand values help bond us together and drive our success:·
Runner FirstWe act in the best interest of the runner
·
Word is BondWe do what we say we’ll do
·
Champion HeartWe give our all in everything we do
·
There is no “I” in RunWe stay generous with our humanity
·
Keep MovingWe find ways to move every day, because joy is kinetic!We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re
all
moving towards something. Let’s run there.Your Job:As the Sports Marketing Specialist you will play a key role in the management of our athlete programs, working to incorporate the athletes into the broader marketing strategy for the brand and driving strong credibility within the running community. You will lead the creation of select athlete storytelling initiatives, support integration with product marketing campaigns, and the development of athlete engagement plans around social media, PR, and events for the athletes. You will support in these areas across the other athlete programs within the sports marketing team and assist in event activations as well as other general athlete management as needed. You will also be expected to support in athlete recruitment for these groups and lead in the onboarding of new athletes to the Brooks brand. Finally, this position will support the Sports Marketing team in the execution of day-to-day general sports marketing related activities, the organization of Brooks’ internal athlete communications, and a variety of additional events throughout the year.Our ideal candidate for this role has deep knowledge of and/or passion for the sport and has a skillset around social media and PR, that they can use to drive engagement with our athlete and youth programs.\n
Your Responsibilities:
Support in the management of athlete programs, including travel planning, internships, appearances, and financial policies for the athlete programOwn processing and management of athlete expense reimbursementsManage distribution of elite athlete kits, product samples and gear codes to athletes ensure that the athlete’s training and competition needs are metPartner with Sports Marketing team to identify new opportunities for growth and continually evolve the strategy for athlete groupsFacilitate the development of the elite athlete teams through athlete recruitment support, NIL athlete management, onboarding, and ongoing communication with athletes and teamsCoordinate wear and biomechanics testing and product feedback sessions with athletes and the Run Research and Product Line Management (PLM) teamsLead in the execution of event activations, race planning, and athlete summitsWork together with Brooks’ regional channels to build a global toolkit for asset sharing around key events and to ensure brand consistency in athlete marketingSupport the Global Brand Content & Experience on the creation of evergreen athlete storytelling telling assets such as landing pages, athlete gear recommendations, etcFind opportunities to build connections with the local and national running community and youth to inspire and promote runningEngage content producers to create story telling opportunities around our athlete team that builds brand awareness and authentically connects the team with Brooks productCoordinate with the sales team in creating opportunities to involve athletes at retail events and brand activations in a manner that promotes credibility for the productBuild out and manage a yearly marketing, competition, and event calendar for Brooks teams and athletes to be shared internallyPartner with footwear and apparel teams to ensure product support for elite athlete groups and athlete integration for wear testing and product developmentFacilitate APLA and EMEA team requests for athlete content and appearancesCollaborate with the social media, PR, and Creative Production teams to lead execution of brand moments in and around competition, as well as identifying “moments” to highlight athlete storiesSports Marketing Events and Strategy SupportServe as a key contributor for Sports Marketing event coordination and athlete experience at events where sports marketing plays a strategic roleSupport planning of annual athlete on-boarding, summits, and additional athlete support/education programs for professional teamsPartner with the Sports Marketing team in the strategy, development, and execution of the Brooks PR meetAdministration and Marketing CommunicationsCoordinate logistics of Sports Marketing related functions including invoices, product orders, athlete celebrations, and programsWork with Sale Analytics team to forecast units for the elite kits and event-based productShare out regular athlete updates and communications to marketing teams and Brooks HQSupport general sports marketing initiatives, SharePoint sites, and take on other duties as assigned
Additional ResponsibilitiesCollaborate with the Community Impact team to support community-based youth activations and integrate Brooks athletes through appearances, etc.Collaborate with sports marketing team to support local Brooks events and activationsManage Brooks’ NIL athlete programs as well as individual athlete influencersDevelop the Brooks NIL athlete program strategy and engagement of these athlete influencers with internal teamsSupport the relationship management and strategic development of youth and high school programsQualifications:
BA or BS degree in Communications or Marketing3+ years of marketing, communications, or brand promotion preferredAbility to work and gather information across the organization and assist in developing integrated programsStrong written and oral interpersonal communication skills; must be extremely detail-orientedMust possess the ability to execute a wide variety of tasks and work in a fast-paced, team focused environmentUnderstand the running community and the topics that resonate with runners globallyA passion for the running enthusiast and active lifestyleStrong organizational skills and independent work habitsMS Office skills (including PowerPoint, Word, Excel)Creativity and innovation regarding new marketing initiatives for events and athlete programsAbility to work professionally and efficiently with company partners, athletes, and coachesAbility to travel frequently to domestic events\n
Compensation:
The pay range for this position, based out of the Brooks Seattle HQ, is $58,251 - $81,614. Base pay offered will vary depending on job-related knowledge, skills, and experience.Other:Brooks is proud to offer a robust benefits package to our employees and their families!Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.Paid Time Off- Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.Location- You will spend 3 per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.
Runner FirstWe act in the best interest of the runner
·
Word is BondWe do what we say we’ll do
·
Champion HeartWe give our all in everything we do
·
There is no “I” in RunWe stay generous with our humanity
·
Keep MovingWe find ways to move every day, because joy is kinetic!We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re
all
moving towards something. Let’s run there.Your Job:As the Sports Marketing Specialist you will play a key role in the management of our athlete programs, working to incorporate the athletes into the broader marketing strategy for the brand and driving strong credibility within the running community. You will lead the creation of select athlete storytelling initiatives, support integration with product marketing campaigns, and the development of athlete engagement plans around social media, PR, and events for the athletes. You will support in these areas across the other athlete programs within the sports marketing team and assist in event activations as well as other general athlete management as needed. You will also be expected to support in athlete recruitment for these groups and lead in the onboarding of new athletes to the Brooks brand. Finally, this position will support the Sports Marketing team in the execution of day-to-day general sports marketing related activities, the organization of Brooks’ internal athlete communications, and a variety of additional events throughout the year.Our ideal candidate for this role has deep knowledge of and/or passion for the sport and has a skillset around social media and PR, that they can use to drive engagement with our athlete and youth programs.\n
Your Responsibilities:
Support in the management of athlete programs, including travel planning, internships, appearances, and financial policies for the athlete programOwn processing and management of athlete expense reimbursementsManage distribution of elite athlete kits, product samples and gear codes to athletes ensure that the athlete’s training and competition needs are metPartner with Sports Marketing team to identify new opportunities for growth and continually evolve the strategy for athlete groupsFacilitate the development of the elite athlete teams through athlete recruitment support, NIL athlete management, onboarding, and ongoing communication with athletes and teamsCoordinate wear and biomechanics testing and product feedback sessions with athletes and the Run Research and Product Line Management (PLM) teamsLead in the execution of event activations, race planning, and athlete summitsWork together with Brooks’ regional channels to build a global toolkit for asset sharing around key events and to ensure brand consistency in athlete marketingSupport the Global Brand Content & Experience on the creation of evergreen athlete storytelling telling assets such as landing pages, athlete gear recommendations, etcFind opportunities to build connections with the local and national running community and youth to inspire and promote runningEngage content producers to create story telling opportunities around our athlete team that builds brand awareness and authentically connects the team with Brooks productCoordinate with the sales team in creating opportunities to involve athletes at retail events and brand activations in a manner that promotes credibility for the productBuild out and manage a yearly marketing, competition, and event calendar for Brooks teams and athletes to be shared internallyPartner with footwear and apparel teams to ensure product support for elite athlete groups and athlete integration for wear testing and product developmentFacilitate APLA and EMEA team requests for athlete content and appearancesCollaborate with the social media, PR, and Creative Production teams to lead execution of brand moments in and around competition, as well as identifying “moments” to highlight athlete storiesSports Marketing Events and Strategy SupportServe as a key contributor for Sports Marketing event coordination and athlete experience at events where sports marketing plays a strategic roleSupport planning of annual athlete on-boarding, summits, and additional athlete support/education programs for professional teamsPartner with the Sports Marketing team in the strategy, development, and execution of the Brooks PR meetAdministration and Marketing CommunicationsCoordinate logistics of Sports Marketing related functions including invoices, product orders, athlete celebrations, and programsWork with Sale Analytics team to forecast units for the elite kits and event-based productShare out regular athlete updates and communications to marketing teams and Brooks HQSupport general sports marketing initiatives, SharePoint sites, and take on other duties as assigned
Additional ResponsibilitiesCollaborate with the Community Impact team to support community-based youth activations and integrate Brooks athletes through appearances, etc.Collaborate with sports marketing team to support local Brooks events and activationsManage Brooks’ NIL athlete programs as well as individual athlete influencersDevelop the Brooks NIL athlete program strategy and engagement of these athlete influencers with internal teamsSupport the relationship management and strategic development of youth and high school programsQualifications:
BA or BS degree in Communications or Marketing3+ years of marketing, communications, or brand promotion preferredAbility to work and gather information across the organization and assist in developing integrated programsStrong written and oral interpersonal communication skills; must be extremely detail-orientedMust possess the ability to execute a wide variety of tasks and work in a fast-paced, team focused environmentUnderstand the running community and the topics that resonate with runners globallyA passion for the running enthusiast and active lifestyleStrong organizational skills and independent work habitsMS Office skills (including PowerPoint, Word, Excel)Creativity and innovation regarding new marketing initiatives for events and athlete programsAbility to work professionally and efficiently with company partners, athletes, and coachesAbility to travel frequently to domestic events\n
Compensation:
The pay range for this position, based out of the Brooks Seattle HQ, is $58,251 - $81,614. Base pay offered will vary depending on job-related knowledge, skills, and experience.Other:Brooks is proud to offer a robust benefits package to our employees and their families!Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.Paid Time Off- Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.Location- You will spend 3 per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.