fourthFLOOR
Senior Art Director, Photo and Video
fourthFLOOR, New York, New York, us, 10261
SENIOR ART DIRECTOR: Photo and VideoOur client, a global apparel and accessories brand is looking to hire a
Senior Art Director with extensive photo and video experience.
This person will oversee seasonal photo and video projects to ensure consistency with the brand's aesthetic and lifestyle messaging. This person will own, concept, create, design and drive process, curate and produce compelling original assets in collaboration with key cross-functional partners throughout the company. This person will also work on larger business campaigns as natural extensions of social media to bring the brand's product to life while balancing the daily responsibility of overseeing social content. Another key aspect of their role is overseeing the social team, giving design direction and continuing to grow the team and find new content partners to grow the voice of the brand.Key Responsibilities:Concept and create original and inspiring content in the brand's visual voiceSupport in concepting seasonal campaigns that are extensions of social mediaPartner with the Fashion Director and Editorial team to concept and execute posts, stories and videos specifically for the platformConcept and art direct seasonal editorial campaigns, ideally with pre-existing talent networks and connectionsInterpret key seasonal stories and translate them for the Instagram grid and storiesIdentify real-time trends and conversations in the space and create content that is culturally relevant and native to the platformConcept and plan seasonal strategies and content calendarDevelop and execute a distinct visual strategy via photography and other mediumsEnsure posts are unique to the platform and align with marketing messages in ecommerce and our global campaignsUse data to optimize content, drive engagement and work with cross functional partners to evolve this aspect of the platform as it grows and developsCreatively leverage existing assets (gift guides, campaigns, events) on the platformManage a team of designersQualifications:7+ years of experience required, preferably in luxury fashion, retail spaceStrong organizational and presentation skillsExceptional management and collaborative skillsProficient in all adobe programs and video editingDeep knowledge of fashion photographers, influencers and popular accounts in the spaceStrong time management skills; excels in a fast-paced environment and is adaptablePassion for art, fashion and photographyWorks well with cross-functional partners and can work autonomously when need beKnows how to photograph products in an elevated wayHave an acute understanding of storytelling for the platformCan think creatively and strategicallyCurious about innovations on the platform and loves experimenting with new functionalities (i.e. IGTV)*This role is hybrid in New York City- in office 3 days a week.
Senior Art Director with extensive photo and video experience.
This person will oversee seasonal photo and video projects to ensure consistency with the brand's aesthetic and lifestyle messaging. This person will own, concept, create, design and drive process, curate and produce compelling original assets in collaboration with key cross-functional partners throughout the company. This person will also work on larger business campaigns as natural extensions of social media to bring the brand's product to life while balancing the daily responsibility of overseeing social content. Another key aspect of their role is overseeing the social team, giving design direction and continuing to grow the team and find new content partners to grow the voice of the brand.Key Responsibilities:Concept and create original and inspiring content in the brand's visual voiceSupport in concepting seasonal campaigns that are extensions of social mediaPartner with the Fashion Director and Editorial team to concept and execute posts, stories and videos specifically for the platformConcept and art direct seasonal editorial campaigns, ideally with pre-existing talent networks and connectionsInterpret key seasonal stories and translate them for the Instagram grid and storiesIdentify real-time trends and conversations in the space and create content that is culturally relevant and native to the platformConcept and plan seasonal strategies and content calendarDevelop and execute a distinct visual strategy via photography and other mediumsEnsure posts are unique to the platform and align with marketing messages in ecommerce and our global campaignsUse data to optimize content, drive engagement and work with cross functional partners to evolve this aspect of the platform as it grows and developsCreatively leverage existing assets (gift guides, campaigns, events) on the platformManage a team of designersQualifications:7+ years of experience required, preferably in luxury fashion, retail spaceStrong organizational and presentation skillsExceptional management and collaborative skillsProficient in all adobe programs and video editingDeep knowledge of fashion photographers, influencers and popular accounts in the spaceStrong time management skills; excels in a fast-paced environment and is adaptablePassion for art, fashion and photographyWorks well with cross-functional partners and can work autonomously when need beKnows how to photograph products in an elevated wayHave an acute understanding of storytelling for the platformCan think creatively and strategicallyCurious about innovations on the platform and loves experimenting with new functionalities (i.e. IGTV)*This role is hybrid in New York City- in office 3 days a week.