Digital Marketing Analyst

Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We'll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.Provides data-driven, actionable insights and recommendations for improving paid media and organic social performance.Work with stakeholders to gather and interpret omni-channel marketing campaign objectives, developing appropriate measurement and analytical strategies; document and deliver test designs in alignment with objectives.Generate and interpret analytic and reporting findings to deliver data-driven, actionable insights; provide recommendations for changes to marketing strategies that will achieve marketing goals and objectives.Maintain and improve upon current automated reporting dashboards.Supports additional projects as requested.Evaluate market conditions and competitor data to identify emerging trends and recommend changes or additions to measurement and analytics strategies, tactics, and tool capabilities.Assist PSG Marcom/Marketing with adoption of analytic best practices, utilization of common tools and analytic disciplines needed to gauge effectiveness of customer experiences to inform decisions required to drive sales and grow market share.Must be comfortable presenting complex information to a diverse crowd of stakeholders.

EducationRequired: Bachelor's degree

ExperienceRequired: 3-5 years of experience in an analytics, business intelligence, or data science role

RequirementsRequired:Experience with social media analytics and reportingExperience measuring marketing campaigns and designing test scenariosKnowledge of digital media KPIs and analytics toolsExperience with visualization tools such as MicroStrategy, Funnel, Tableau, Google Data Studio, DOMO and ability to build dashboard reportingExperience pulling and analyzing data via Google Analytics for organic social and paid media campaigns that include display, native, video/OTT, streaming audio, paid social and paid search.Experience with social media analytics, including pulling metrics for Facebook, Twitter, Instagram, Pinterest, LinkedIn and others utilizing native platforms and social media aggregation tools, experience with Sprout Social and/or Sprinklr is a plus

Preferred:Experience with advanced analytic methodologiesExperience conducting statistical analysis using tools such as R, Python, SAS, or similarComfortable building out paid social custom conversionsCDP integration into paid media campaignsDCO experience