Regional Field Marketing Manager

We are Builders FirstSource, America's largest supplier of building materials, value-added components and building services to the professional market. You'll feel proud of the work you do here every day to transform the future of home building and help make the dream of home ownership more achievable. At BFS, we believe building a successful career is not solely defined by a degree. Your experience, skills, and passion are just as important, if not more so. As such, we are committed to creating a diverse and inclusive workplace that welcomes candidates from all backgrounds and experience levels.The Regional Marketing Manager reports to the Senior Director of Field Marketing and Events. This position will be integral in supporting the Mountain region Builders FirstSource and Alliance Lumber locations' individual marketing needs and align a regional marketing strategy.The Regional Marketing Manager plans, directs, executes, and measures marketing strategies and campaign tactics to help BFS win. This includes driving sales, profitability, differentiation, brand preference, customer satisfaction, customer loyalty, and improving company culture.This role works with the local and corporate marketing teams to develop, implement, execute, and refine marketing and advertising within the markets we serve and emerging markets.The Regional Marketing Manager partners with sales and leadership to deliver a comprehensive marketing program that meets objectives and differentiates BFS in the market. This program includes tools, services, events, and marketing materials that deliver results. This territory includes Arizona, Colorado, North Dakota, South Dakota, Montana, Wyoming, New Mexico, and Utah, requiring up to 50% travel.Objectives of this Role:Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies to increase new business opportunities and brand awareness.Create internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation and brand penetration.Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed.Document process procedures and process flow, recommending any changes to make processes more efficient.Analyze qualitative and quantitative data to optimize marketing strategies continually.

Daily and Monthly Responsibilities

Assist with the development and distribution of marketing materials and programs, including, but not limited to, sales collateral, promotional programs, new product launches, loyalty programs, internet and intranet content, and presentations.Coordinate the logistics of tradeshows and other related marketing events by working with the Market/Location leadership team, design team, and other external vendors as required.Develop, implement, and track local marketing programs, including regional social media activity.Collaborate with internal teams to develop, execute, and monitor strategic marketing initiatives in alignment with regional objectives.Assisting with analyzing marketing data, including campaign results, conversion rates, and online traffic, to improve future marketing strategies and campaigns.Conduct market and competitive research to identify new marketing and advertising opportunities.Working with the local and corporate creative teams to develop and create marketing materials such as flyers, posters, banners, videos, and more.Write, proofread, and edit creative and technical content across different mediums.Working with vendors, such as marketing firms and agencies, promotional groups, graphic designers, printers, and industry associations to ensure timely completion of marketing projects.Cultivating solid partnerships with product manufacturers and developing unified marketing programs to achieve mutual objectives and maximize return on investment.Define and manage annual marketing spend by regional marketing budget.

Qualifications for Marketing ManagerBachelor's degree in marketing, business administration, communications, graphic design, or a related field5-7 years of direct experience in marketingKnowledge of marketing and analytics tools such as Sprout Social, Google Analytics, Google Ads, and Facebook Ads.Excellent analytical skills with the ability to turn data insights into action.Exceptional written and verbal communication skillsSkilled in writing and editing content with high attention to detail.Strong prioritization, organization, and project management skillsSelf-motivated and willing to demonstrate independent initiative for maximum productivity.Travel as necessary, potentially 50%Strong project management skills

Preferred QualificationsKnowledge of the building industry, building materials, and building processes

$90,000 - $110,000#LI-JG1#LI-hybridSuccessful, innovative, and fulfilling careers are built here, and your professional development is a high priority. We invest in your future through the latest training, tools, and technologies. Highly collaborative, we work together to solve problems and find better ways to continually grow our business and careers every day. You'll be empowered to try new things, gain new experiences, and build a career with unlimited horizons. The scale and depth of resources that being the #1 building materials distributor in the nation provides a variety of opportunities for you to explore - all in a friendly, people-first environment. Join us to be more, do more, and build more, together at BFS.In addition to the base wage listed, this position is also eligible to earn an annual bonus subject to changes in plan design and documents and in accordance with applicable law. Eligibility and the amount of the bonus varies based on overall company success, thresholds met and other terms and conditions of the Company's active bonus policy for the respective year.

At Builders FirstSource, we offer competitive, affordable benefits designed to make life better for you and the people you love. Our goal is simple - provide great plans that help you and your family to live happier, healthier and more secure lives. To view all our benefit offerings click here www.bldrbenefits.com.Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214) 765-3990 or email: ADA.Accommodation@bldr.com. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

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