Rivanna Medical
Digital Marketing Manager
Rivanna Medical, Charlottesville, Virginia, United States, 22904
RIVANNA is seeking a Digital Marketing Manager to develop, implement, and oversee long-term digital marketing campaign strategies and short-term advertising techniques through digital platforms. This role involves increasing brand awareness and sentiment, driving website traffic, and generating qualified sales leads. The position also includes the ongoing development and management of the company's website, emphasizing on- and off-page SEO, and utilizing analytics to enhance RIVANNA's marketing effectiveness. The successful candidate will collaborate with sales to improve CRM automation and ensure meticulous customer and pipeline segmentation to support effective conversion reporting.
Objectives and Responsibilities:
Plan and support paid digital marketing campaign strategies, including SEM and social media marketing.Develop and implement organic marketing strategies, including SEO and CRM/email automation.Analyze paid and organic digital marketing approach to increase share of voice and brand sentiment.Research, track, and analyze buyer journeys and attribution models for metrics reporting, user experience enhancement, and campaign budget optimization.Collaborate with sales to maintain CRM automation and ensure meticulous customer and pipeline segmentation to support conversion reporting.Prepare reports and analytics on the overall performance of marketing campaigns, including ROI and KPI metrics.Develop, monitor, and optimize campaign budgets.Utilize A|B page testing and abandoned cart analysis tools to improve conversion rates.Requirements
Bachelor's degree in marketing, advertising, or a related field.Six or more years of experience in digital marketing and advertising.Proficiency in SEO, lead generation, email marketing, e-commerce, web analytics tools, and keyword-related content (marketing).Experience with social media tools, keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.Strong analytical mindset with a passion for data measurement.Excellent oral and written communication skills.Strong project management skills and attention to detail.
About Rivanna Medical, Inc.:
RIVANNA® is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. RIVANNA operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro® product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. RIVANNA's revolutionary platforms feature BoneEnhance® Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation.
Employee Benefits at Rivanna Medical:
Rivanna Medical offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day.
Equal Employment Opportunity Statement:
Rivanna Medical is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.
Objectives and Responsibilities:
Plan and support paid digital marketing campaign strategies, including SEM and social media marketing.Develop and implement organic marketing strategies, including SEO and CRM/email automation.Analyze paid and organic digital marketing approach to increase share of voice and brand sentiment.Research, track, and analyze buyer journeys and attribution models for metrics reporting, user experience enhancement, and campaign budget optimization.Collaborate with sales to maintain CRM automation and ensure meticulous customer and pipeline segmentation to support conversion reporting.Prepare reports and analytics on the overall performance of marketing campaigns, including ROI and KPI metrics.Develop, monitor, and optimize campaign budgets.Utilize A|B page testing and abandoned cart analysis tools to improve conversion rates.Requirements
Bachelor's degree in marketing, advertising, or a related field.Six or more years of experience in digital marketing and advertising.Proficiency in SEO, lead generation, email marketing, e-commerce, web analytics tools, and keyword-related content (marketing).Experience with social media tools, keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.Strong analytical mindset with a passion for data measurement.Excellent oral and written communication skills.Strong project management skills and attention to detail.
About Rivanna Medical, Inc.:
RIVANNA® is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. RIVANNA operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro® product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. RIVANNA's revolutionary platforms feature BoneEnhance® Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation.
Employee Benefits at Rivanna Medical:
Rivanna Medical offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day.
Equal Employment Opportunity Statement:
Rivanna Medical is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.