Amazon
Sr. Marketing Manager, Exports, Amazon Core Exports
Amazon, Seattle, Washington, us, 98127
Description
The International Exports team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized customer experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon store or retail presence today.
We are seeking an experienced Senior Marketing Manager to lead international customer engagement through growth marketing initiatives. This role faces a unique challenge of marketing to customers in multiple regions who speak different languages, and have different shopping habits. Customers exporting products from amazon.com have different needs than the traditional Amazon shopper, and these needs vary by region/country.
This is a high-visibility position with scope for creativity and self-development. The ideal candidate will use a customer backwards approach in proactively identifying and implementing actions to improve the customer experience, conversion and loyalty. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will guide the tech roadmap and work closely with key stakeholders, influencing across multiple teams including product and engineering. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep.
Key job responsibilities
• Drive a best-in-class customer experience to engage international customers and drive business growth through end-to-end ownership of growth strategies and campaigns.
• Partner with Business, Finance, and Tech teams to align and implement marketing strategies, traffic channel activations, and business priorities.
• Define measurement, data workflows, customer segmentation, automation and personalization requirements, marketing content strategies, and experimentation roadmap.
• Develop marketing KPIs and present results to key internal stakeholders and executives.
Basic Qualifications
Bachelor’s degree or equivalent experience
5+ years of professional non-internship experience in marketing, product management, customer research, analytics, or related field
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling performance and growth marketing programs
Preferred Qualifications
Experience with driving customer growth through organic and paid social, search, affiliate and influencer marketing programs
Experience with customer segmentation, profiling, and targeting
Proficiency in writing or editing SQL queries to measure performance, determine improvements and innovations, and adjust business/marketing plans accordingly
Experience presenting metrics and progress to goal to senior leadership
Excellent written and verbal communication skills
MBA or Masters in Economics, Marketing, Statistics, Mathematics, Advertising or related field
Experience working with Product Management and Engineering stakeholders to define opportunities, scope requirements, and implement CX enhancements.
Experience in global marketing, ideally managing geographically diverse customer segments
Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The International Exports team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized customer experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon store or retail presence today.
We are seeking an experienced Senior Marketing Manager to lead international customer engagement through growth marketing initiatives. This role faces a unique challenge of marketing to customers in multiple regions who speak different languages, and have different shopping habits. Customers exporting products from amazon.com have different needs than the traditional Amazon shopper, and these needs vary by region/country.
This is a high-visibility position with scope for creativity and self-development. The ideal candidate will use a customer backwards approach in proactively identifying and implementing actions to improve the customer experience, conversion and loyalty. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will guide the tech roadmap and work closely with key stakeholders, influencing across multiple teams including product and engineering. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep.
Key job responsibilities
• Drive a best-in-class customer experience to engage international customers and drive business growth through end-to-end ownership of growth strategies and campaigns.
• Partner with Business, Finance, and Tech teams to align and implement marketing strategies, traffic channel activations, and business priorities.
• Define measurement, data workflows, customer segmentation, automation and personalization requirements, marketing content strategies, and experimentation roadmap.
• Develop marketing KPIs and present results to key internal stakeholders and executives.
Basic Qualifications
Bachelor’s degree or equivalent experience
5+ years of professional non-internship experience in marketing, product management, customer research, analytics, or related field
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling performance and growth marketing programs
Preferred Qualifications
Experience with driving customer growth through organic and paid social, search, affiliate and influencer marketing programs
Experience with customer segmentation, profiling, and targeting
Proficiency in writing or editing SQL queries to measure performance, determine improvements and innovations, and adjust business/marketing plans accordingly
Experience presenting metrics and progress to goal to senior leadership
Excellent written and verbal communication skills
MBA or Masters in Economics, Marketing, Statistics, Mathematics, Advertising or related field
Experience working with Product Management and Engineering stakeholders to define opportunities, scope requirements, and implement CX enhancements.
Experience in global marketing, ideally managing geographically diverse customer segments
Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.