Banana Republic
Senior Director, Retention Marketing
Banana Republic, San Francisco, California, United States, 94199
About Banana Republic
Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.
About the Role
The Sr. Director of Retention Marketing is responsible for developing and executing marketing strategies and plans to increase customer engagement and spend for Banana Republic. Reporting to the Head of Marketing, you will manage retention strategy across Banana Republic's owned digital consumer engagement channels (email, SMS, app, push) to engage and retain customers. As the Sr. Director, Retention Marketing, you will be charged with developing and executing integrated retention strategies structured to drive loyalty program enrollment and credit card sign-ups. In this role, you will work closely with the broader Banana Republic Marketing, Audience Intelligence, Direct Marketing, CRM/Personalization and Central Loyalty teams, ensuring a cohesive and data-driven approach to messaging across the customer lifecycle.
What You'll Do
Architect holistic retention marketing strategies for Banana Republic that effectively engage and retain customers, driving customer health and long term valuePartner with the Audience Intelligence organization in defining and understanding existing and lapsed customer segments and their corresponding actions, infusing data-driven insights into retention strategies and tacticsOversee execution across Banana Republic's owned digital consumer engagement channels (email, SMS, app, push) in partnership with the Direct Marketing team, targeting Banana Republic's existing and lapsed customersDrive loyalty program enrollment and credit card sign-ups in collaboration with Social, Loyalty, and Affiliate teams and networksPartner with CRM/Personalization on Banana Republic's testing strategy across owned touchpoints, focusing on personalization and optimization in service of retention strategiesCollaborate with the Banana Republic Brand Strategy & Marketing Organization in developing briefs for paid full funnel campaigns, optimizing the existing customer journey across paid and owned touchpointsAnalyze key performance metrics to measure the effectiveness of retention marketing initiatives, providing regular reports and insights to the leadership team and identifying opportunities for improvementPartner closely with commercial planning and promotional strategy teams - own consumer expression and execution of key brand promotions.
Who You Are
10+ years marketing experience with 7+ years experience in Retention Marketing5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teamsExperience architecting and executing holistic retention strategies across the customer lifecycleExperience advancing loyalty and rewards programsExperience partnering with Marketing leadership to directly influence outcomes in a matrixed environmentExceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functionsChange agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at GapEntrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
Benefits at Banana Republic
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.Employee stock purchase plan.Medical, dental, vision and life insurance.
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $191,000 - $262,700 USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.
About the Role
The Sr. Director of Retention Marketing is responsible for developing and executing marketing strategies and plans to increase customer engagement and spend for Banana Republic. Reporting to the Head of Marketing, you will manage retention strategy across Banana Republic's owned digital consumer engagement channels (email, SMS, app, push) to engage and retain customers. As the Sr. Director, Retention Marketing, you will be charged with developing and executing integrated retention strategies structured to drive loyalty program enrollment and credit card sign-ups. In this role, you will work closely with the broader Banana Republic Marketing, Audience Intelligence, Direct Marketing, CRM/Personalization and Central Loyalty teams, ensuring a cohesive and data-driven approach to messaging across the customer lifecycle.
What You'll Do
Architect holistic retention marketing strategies for Banana Republic that effectively engage and retain customers, driving customer health and long term valuePartner with the Audience Intelligence organization in defining and understanding existing and lapsed customer segments and their corresponding actions, infusing data-driven insights into retention strategies and tacticsOversee execution across Banana Republic's owned digital consumer engagement channels (email, SMS, app, push) in partnership with the Direct Marketing team, targeting Banana Republic's existing and lapsed customersDrive loyalty program enrollment and credit card sign-ups in collaboration with Social, Loyalty, and Affiliate teams and networksPartner with CRM/Personalization on Banana Republic's testing strategy across owned touchpoints, focusing on personalization and optimization in service of retention strategiesCollaborate with the Banana Republic Brand Strategy & Marketing Organization in developing briefs for paid full funnel campaigns, optimizing the existing customer journey across paid and owned touchpointsAnalyze key performance metrics to measure the effectiveness of retention marketing initiatives, providing regular reports and insights to the leadership team and identifying opportunities for improvementPartner closely with commercial planning and promotional strategy teams - own consumer expression and execution of key brand promotions.
Who You Are
10+ years marketing experience with 7+ years experience in Retention Marketing5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teamsExperience architecting and executing holistic retention strategies across the customer lifecycleExperience advancing loyalty and rewards programsExperience partnering with Marketing leadership to directly influence outcomes in a matrixed environmentExceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functionsChange agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at GapEntrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
Benefits at Banana Republic
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.Employee stock purchase plan.Medical, dental, vision and life insurance.
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $191,000 - $262,700 USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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