Envista Holdings Corporation
Ormco Senior Director, Marketing (Remote-US)_
Envista Holdings Corporation, Juneau, Alaska, us, 99812
Job Description
JOB SUMMARY
The Ormco Sr. Director of Marketing will be responsible for developing and executing a clearly defined marketing strategy in a manner that drives sustainable high growth and enhances brand equity. This position is responsible for planning, organizing, recruiting, training, and managing all functions of product, practice, and consumer marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.The Sr. Director of Marketing will lead the end-to-end responsibilities for new product introductions from ideation to program development to global commercialization by coordinating with marketing counterparts. This role will also be responsible for developing sales enablement and practice marketing content and lead NA communications. The marketing leader must have a proven track record of developing high-performing teams and successful product launches. The leader will work with executives, global stakeholders, and cross-functional teams. Strong competencies in analytics, customer-centricity, and a data-driven approach to determining root cause and countermeasures are essential.Primary Duties And Responsibilities
Lead and influence business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand, and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOLs).Collaboratively create marketing strategy given changing market and competitive conditions. Analyze market trends and assess demand for current and new innovations for future marketing strategies.Provide sales force and regional marketing teams with effective selling tools including key message points, selling strategies, product performance characteristics, and features/benefits.Develop and implement product launch activities in conjunction with product management, engineering, operations, and other internal functions.Conduct market research using Voice of Customer (VOC) from our clinicians and customers, as well as externally to obtain competitor strategies and market position.Promote the uniformity and consistency of the brand.Provide design and direction for collateral, web, product packaging, event materials, and other visual communications media. Ensure consistent marketing communications and content.Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company standards and trends within the industry.Manage projects with outside agencies and internal creative teams to develop marketing campaigns.Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.Prepare and present an annual budget. The budget should include proposed projects and activities to be completed in support of the company’s goals.Establish and maintain a market research function to act as a resource to the sales and distribution areas. This function should generate prospect lists, complete regional market assessments, develop customer surveys, and report results of customer surveys.Critical Success Factors
High intelligence and well-developed analytical skills.Ability to think critically and in tactical and strategic dimensions simultaneously.Lack of ego; team-first mentality with a strong ability to work cross-functionally to support business priorities.Strong analytical, planning, forecasting, and budgeting/financial skills.Unquestionably high ethical standards and attention to reputational and compliance risks.Ability to prioritize tasks in real time and adapt quickly to the changing needs of the business.Clear and organized communication skills (written and verbal).Presence – ability to lead and manage project teams with a range of experience and skills.Analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion. Perseverance and consistency in pursuit of successful outcomes.Must have strong managerial courage – ability to make tough decisions and to not be overly sensitive (thick-skinned), be able to effectively engage in idea/issue back and forth discussion, and think on his/her feet.Supervisory Responsibilities
Lead team of 5-6 associates; total org of 12-15 associates. Manage marketing agencies.Job Requirements
Bachelor’s degree in Business, Marketing, Communications, or equivalent years of experience.10+ years of progressive sales and/or marketing experience including direct response and digital.5+ years of sales and/or marketing management experience.Travel
30%.Preferred Qualifications
MBA preferred.10+ years of diversified business experience, global preferred.Strong leadership skills, program management abilities, and demonstrated success influencing a global team.Solid organizational skills; Able to handle multiple tasks/projects simultaneously.Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn.
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JOB SUMMARY
The Ormco Sr. Director of Marketing will be responsible for developing and executing a clearly defined marketing strategy in a manner that drives sustainable high growth and enhances brand equity. This position is responsible for planning, organizing, recruiting, training, and managing all functions of product, practice, and consumer marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.The Sr. Director of Marketing will lead the end-to-end responsibilities for new product introductions from ideation to program development to global commercialization by coordinating with marketing counterparts. This role will also be responsible for developing sales enablement and practice marketing content and lead NA communications. The marketing leader must have a proven track record of developing high-performing teams and successful product launches. The leader will work with executives, global stakeholders, and cross-functional teams. Strong competencies in analytics, customer-centricity, and a data-driven approach to determining root cause and countermeasures are essential.Primary Duties And Responsibilities
Lead and influence business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand, and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOLs).Collaboratively create marketing strategy given changing market and competitive conditions. Analyze market trends and assess demand for current and new innovations for future marketing strategies.Provide sales force and regional marketing teams with effective selling tools including key message points, selling strategies, product performance characteristics, and features/benefits.Develop and implement product launch activities in conjunction with product management, engineering, operations, and other internal functions.Conduct market research using Voice of Customer (VOC) from our clinicians and customers, as well as externally to obtain competitor strategies and market position.Promote the uniformity and consistency of the brand.Provide design and direction for collateral, web, product packaging, event materials, and other visual communications media. Ensure consistent marketing communications and content.Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company standards and trends within the industry.Manage projects with outside agencies and internal creative teams to develop marketing campaigns.Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.Prepare and present an annual budget. The budget should include proposed projects and activities to be completed in support of the company’s goals.Establish and maintain a market research function to act as a resource to the sales and distribution areas. This function should generate prospect lists, complete regional market assessments, develop customer surveys, and report results of customer surveys.Critical Success Factors
High intelligence and well-developed analytical skills.Ability to think critically and in tactical and strategic dimensions simultaneously.Lack of ego; team-first mentality with a strong ability to work cross-functionally to support business priorities.Strong analytical, planning, forecasting, and budgeting/financial skills.Unquestionably high ethical standards and attention to reputational and compliance risks.Ability to prioritize tasks in real time and adapt quickly to the changing needs of the business.Clear and organized communication skills (written and verbal).Presence – ability to lead and manage project teams with a range of experience and skills.Analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion. Perseverance and consistency in pursuit of successful outcomes.Must have strong managerial courage – ability to make tough decisions and to not be overly sensitive (thick-skinned), be able to effectively engage in idea/issue back and forth discussion, and think on his/her feet.Supervisory Responsibilities
Lead team of 5-6 associates; total org of 12-15 associates. Manage marketing agencies.Job Requirements
Bachelor’s degree in Business, Marketing, Communications, or equivalent years of experience.10+ years of progressive sales and/or marketing experience including direct response and digital.5+ years of sales and/or marketing management experience.Travel
30%.Preferred Qualifications
MBA preferred.10+ years of diversified business experience, global preferred.Strong leadership skills, program management abilities, and demonstrated success influencing a global team.Solid organizational skills; Able to handle multiple tasks/projects simultaneously.Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn.
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