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DataRobot

Senior Product Marketing Manager, MLExp

DataRobot, Boston, Massachusetts, us, 02298


Job Description:DataRobot is looking for an experienced Sr. Product Marketing Manager who understands the behaviors, views, and attitudes of the AI Leader Audience (CDO, CDSO, CIOs), and take that understanding to create a compelling GTM strategy that will drive awareness and foster that audience. You will report to the VP of Product Marketing, and develop the go-to-market strategy for the Executive Audience, and lead the messaging and positioning for the DataRobot AI Platform as well as the GTM motion for trial.Key Responsibilities:Partner with the marketing team to develop targeted campaigns for AI Leaders, and trial users.Create the core messaging and content for digital programs, field marketing, sales engagements, and executive events.Work with customer marketing to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns.Collaborate with solution subject matter experts (SMEs) to build sales tools, enablement, and training e.g. sales plays, sales presentations, battle cards, and prospecting templates.Knowledge, Skills & Abilities:Minimum 10 years of experience in product marketing in the data and analytics space.Must be well-versed and have a strong portfolio of writing and creating infographics, ebooks, articles, blogs, videos, and other customer-facing materials.Portfolio of impactful marketing content and sales enablement materialsExperience working with product management and executives in creating keynotes and core launch announcements.Research customer and market trends to help inform content development and enablement.Experience working with product-creating MRDs, and weighing in on SPRs and PRFAQs.Experience activating marketing and trial motions and activating them in the data and analytics spaceDeep experience creating frameworks, and templates for scale across PMM workstreamsHigh level of comfort in a startup-like environment, must be able to drive forward, create content and GTM strategies with little guidance.

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