Rush & Company
CHIEF MARKETING OFFICER
Rush & Company, Irvine, California, United States, 92620
This established home fashions company is a dominant player and continues to grow and evolve with the changing landscape. They are in numerous soft good categories and are in just about every major retailer and e-commerce platform. They have several US offices. Full benefits.
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.As a CMO (Chief Marketing Officer), you will lead the strategic direction and execution of all organizational marketing/sales initiatives. This includes developing and incorporating comprehensive sales & marketing strategies that align with our business goals. You will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies and significantly impact our organization’s growth trajectory.Essential Duties and Responsibilities:
Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market.Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth.Managing marketing budgets, allocating resources effectively and optimizing marketing spends to achieve maximum ROI.Fostering relationships with key business partners, vendors, and media outlets to maximize marketing reach and impact.Collaborating with different teams, including product development, sales, and operations to ensure a seamless alignment and the execution of marketing initiatives.Leading and mentoring a team of marketing, merchandising and sales professionals, providing guidance, feedback, and support to drive excellence in marketing execution.Acting as a brand ambassador, representing the company's values, and maintaining consistent brand identity across all touchpoints.Develop, articulate, and execute the overall marketing strategy aligned with the company's business objectives.Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness.Oversee the creation of captivating marketing collaterals, including brochures, flyers, newsletters, advertisements, press releases and digital content.Execute comprehensive marketing campaigns, including web, email, print, television, radio, and out-of-home advertising.Optimize multi-channel marketing efforts to reach target audiences effectively.Monitor and analyze market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge.Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.Lead strategic partnerships and collaborations with external agencies, vendors, and influencers to amplify brand reach and awareness.Stay well-informed with the industry’s advancements and the emerging marketing technologies.Education and/or Experience: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.A bachelor's degree in business administration, marketing, or an equivalent field.10–15 years of experience as a marketing officer or an equivalent senior marketing leadership role, preferably in Textile Manufacturing.Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2B and B2C verticals.Deep understanding of Consumer goods and market dynamics particularly with Walmart.Proficiency in public relations, business development strategies, customer experience enrichment, analytics, and data-led marketing.Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing & sales professionals.Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders.Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms.Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.Knowledge of regulatory requirements and legal considerations related to marketing activities.Understanding of data privacy and protection regulations and their implications for marketing practices.All Candidates must be able to provide work-related references.
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Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.As a CMO (Chief Marketing Officer), you will lead the strategic direction and execution of all organizational marketing/sales initiatives. This includes developing and incorporating comprehensive sales & marketing strategies that align with our business goals. You will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies and significantly impact our organization’s growth trajectory.Essential Duties and Responsibilities:
Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market.Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth.Managing marketing budgets, allocating resources effectively and optimizing marketing spends to achieve maximum ROI.Fostering relationships with key business partners, vendors, and media outlets to maximize marketing reach and impact.Collaborating with different teams, including product development, sales, and operations to ensure a seamless alignment and the execution of marketing initiatives.Leading and mentoring a team of marketing, merchandising and sales professionals, providing guidance, feedback, and support to drive excellence in marketing execution.Acting as a brand ambassador, representing the company's values, and maintaining consistent brand identity across all touchpoints.Develop, articulate, and execute the overall marketing strategy aligned with the company's business objectives.Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness.Oversee the creation of captivating marketing collaterals, including brochures, flyers, newsletters, advertisements, press releases and digital content.Execute comprehensive marketing campaigns, including web, email, print, television, radio, and out-of-home advertising.Optimize multi-channel marketing efforts to reach target audiences effectively.Monitor and analyze market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge.Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.Lead strategic partnerships and collaborations with external agencies, vendors, and influencers to amplify brand reach and awareness.Stay well-informed with the industry’s advancements and the emerging marketing technologies.Education and/or Experience: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.A bachelor's degree in business administration, marketing, or an equivalent field.10–15 years of experience as a marketing officer or an equivalent senior marketing leadership role, preferably in Textile Manufacturing.Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2B and B2C verticals.Deep understanding of Consumer goods and market dynamics particularly with Walmart.Proficiency in public relations, business development strategies, customer experience enrichment, analytics, and data-led marketing.Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing & sales professionals.Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders.Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms.Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.Knowledge of regulatory requirements and legal considerations related to marketing activities.Understanding of data privacy and protection regulations and their implications for marketing practices.All Candidates must be able to provide work-related references.
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