Cisco
Sr. AMER Field Marketing Manager
Cisco, Allen, Texas, United States, 75013
Application window is expected to close on 8/02/2024
What You’ll do
As a critical marketing partner to the AMER Field Marketing & Channel organization, your responsibilities will include:
Develop and implement comprehensive channel marketing strategies that align with Webex’s Global Collaboration Partner Sales goals and drive partner engagement.
Design and implement to-, through-, and with-partner programs that improve industry awareness and generate leads and pipelines.
Work closely with Global Collaboration Partner Sales, Field Marketing, Demand Gen, and other cross-functional teams/internal partners to drive joint demand generation and align on critical initiatives.
Regularly assess and prioritize partners based on business needs, communicating these priorities to relevant partners.
Collaborate with the coordinated marketing department and wider teams to develop compelling messaging for priority partners.
Establish critical metrics based on marketing priorities, implement marketing plans, and measure/report on outcomes.
Build and deliver partner-ready demand-generation programs to drive new opportunities into the sales pipeline.
Analyze the efficiency of marketing programs and provide recommendations for future improvements.
Identify, develop, and handle effective marketing and sales collateral for campaigns and the Webex website, demonstrating internal and agency resources.
Who You Are
You thrive on encouraging business relationships and driving impactful business outcomes through your specialized expertise and keen insights. You embrace challenges, continuously seeking innovation and growth.
Minimum requirements:
9-11 years of proven experience in B2B channel marketing, including working with vendors, resellers, or distributors.
Bachelor's degree in marketing or related field
Deep understanding of direct sales organizations and partner ecosystems, including how they collaborate and operate.
Experience working within the AI ecosystem, either delivering AI solutions or collaborating with ecosystem
Experience in packaging and delivering channel demand programs to partners, budgeting, and funding processes.
Experience using Salesforce reports and dashboards, and Tableau dashboards.
Preferred Qualifications:
Proficient in various approaches to marketing to, through, and for partners.
Excellent communication and influencing skills, with the ability to work effectively with multiple partners.
Strong project management skills.
Strong analytical skills to evaluate program performance and identify areas for improvement.
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!
Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco
#LI-IQ
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
What You’ll do
As a critical marketing partner to the AMER Field Marketing & Channel organization, your responsibilities will include:
Develop and implement comprehensive channel marketing strategies that align with Webex’s Global Collaboration Partner Sales goals and drive partner engagement.
Design and implement to-, through-, and with-partner programs that improve industry awareness and generate leads and pipelines.
Work closely with Global Collaboration Partner Sales, Field Marketing, Demand Gen, and other cross-functional teams/internal partners to drive joint demand generation and align on critical initiatives.
Regularly assess and prioritize partners based on business needs, communicating these priorities to relevant partners.
Collaborate with the coordinated marketing department and wider teams to develop compelling messaging for priority partners.
Establish critical metrics based on marketing priorities, implement marketing plans, and measure/report on outcomes.
Build and deliver partner-ready demand-generation programs to drive new opportunities into the sales pipeline.
Analyze the efficiency of marketing programs and provide recommendations for future improvements.
Identify, develop, and handle effective marketing and sales collateral for campaigns and the Webex website, demonstrating internal and agency resources.
Who You Are
You thrive on encouraging business relationships and driving impactful business outcomes through your specialized expertise and keen insights. You embrace challenges, continuously seeking innovation and growth.
Minimum requirements:
9-11 years of proven experience in B2B channel marketing, including working with vendors, resellers, or distributors.
Bachelor's degree in marketing or related field
Deep understanding of direct sales organizations and partner ecosystems, including how they collaborate and operate.
Experience working within the AI ecosystem, either delivering AI solutions or collaborating with ecosystem
Experience in packaging and delivering channel demand programs to partners, budgeting, and funding processes.
Experience using Salesforce reports and dashboards, and Tableau dashboards.
Preferred Qualifications:
Proficient in various approaches to marketing to, through, and for partners.
Excellent communication and influencing skills, with the ability to work effectively with multiple partners.
Strong project management skills.
Strong analytical skills to evaluate program performance and identify areas for improvement.
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!
Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco
#LI-IQ
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.