Website Content Marketing Manager

JOB REQUIREMENTS: JOB ID: 21115 JOB DETAILS: University of Wisconsin-Stout\'s Marketing & Communications team is looking for its next Website Content Marketing Manager. Use your voice and vision to enhance the digital enrollment pathway of prospective students, build partnerships with business and industry, and enhance the future we\'re building at Wisconsin\'s Polytechnic University. We\'re looking for a digital-first content leader who\'s ready to amplify the career-focused, hands-on ethos and opportunities of Stout\'s polytechnic identity and passionate about helping learners discover and achieve in truly innovative ways. Sound like a lot? The greatest opportunities always do... And that\'s what we are a community driven to do. If you write \"for\" and not \"about\" your subject. If you talk \"to\" and not \"at\" your audience. If you believe that content builds relationships. And if you\'re determined to improve communication through metrics and analytics, we want you on our team. Universities of Wisconsin Official Title and Job Description: Marketing Manager (CM014) RESPONSIBILITIES: The Web Content Manager maintains content on the UW-Stout websites using the Drupal Workbench and SharePoint Office 365 online content management systems (CMS). The position supports UW-Stout\'s strategic marketing initiatives for student recruitment, retention, partnerships, and fundraising through the development of content for university websites and collaborates on content to optimize other digital communication pathways, including email and digital advertising. This position is responsible for developing and executing cross-unit and program web marketing opportunities, maintaining university client relationships, and establishing integrated marketing. DEPARTMENT INFORMATION Marketing & Communications leads and implements cross-campus marketing-communications, strategies and research to help drive UW-Stout\'s enrollment, partnerships, and fundraising initiatives. UW-Stout\'s Marketing & Communications Department is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas. APPLICATION INSTRUCTIONS Applications received by end of day, August 18, 2024 are ensured full consideration. Applications submitted after 8/18th may be reviewed at the discretion of the search committee. To apply, click on the APPLY button or go to: https://www.uwstout.edu/about-us/careers-jobs Required application materials: 1. Cover letter specifically addressing how you meet the minimum and preferred qualifications 2. Resume that includes a link to an online portfolio of recent design work that demonstrates your expertise using various platforms, materials and technologies 3. Names and contact information for a minimum of three (3) professional references who can speak to your skills and abilities for the position It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual\'s disability. For questions regarding this position or recruitment, please contact: Search Chair: Cheryl Keyes Email: keyesc1992@uwstout.edu If you need assistance with the online application process or if you submitted your application prior to uploading all of the required application materials, please contact: Search Coordinator: Sky Willam Email: willams@uwstout.edu ***** OTHER EXPERIENCE AND QUALIFICATIONS: Minimum Qualifications Bachelor\'s degree in marketing, communications, or a related degree or equivalent combination of educat on and/or relevant experience Strong written and visual communication skills Strong design skills and knowledge with Adobe Creative Suite software Knowledge of search engine optimization (SEO) and content management systems (CMS) Organization, creativity and analytical problem-solving skills Strong strategic, marketing project management skills Knowledge of HTML and CSS Ability to manage numerous projects simultaneously and meet deadlines Outstanding judgment and work ethic Ability to work collaboratively and build consensus Highly Desired Familiarity with PHP, jQuery and/or related programming languages Experience in a higher education environment and/or a large nonprofit organization Development and analysis of integrated marketing campaigns Knowledge of customer relationship management systems (CRM) Comfort creating and delivering presentations to various stakeholders ***** APPLICATION INSTRUCTIONS: Apply Online: www.careers.wisconsin.edu