Stripe
Head of Brand Marketing
Stripe, San Francisco, California, United States, 94199
Who we areAbout Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.About the team
The Brand Marketing team at Stripe is central to shaping and promoting the company's brand identity and narrative, emphasizing a user-centric approach. Guided by the Head of Brand Marketing, this team crafts and executes comprehensive brand strategies, ensuring consistent messaging and creative excellence across all platforms. They manage brand campaigns, analyze their impact to foster growth, and maintain brand cohesion. Committed to quality, the team operates with urgency, embraces feedback, and strives for outstanding achievements, playing a key role in advancing Stripe's brand presence and values globally.What you'll do
As the Head of Brand Marketing at Stripe, you will spearhead the strategic development and execution of our brand marketing strategy, collaborating closely with our brand design team to ensure alignment with our vision. Your role involves leading brand campaign planning, advertising, and global sponsorships, harmonizing efforts across the campaign and global marketing teams to amplify our brand's impact. Working alongside the CMO, design leaders, and the executive team, you'll play a pivotal role in integrating brand strategies with business objectives to drive growth and strengthen Stripe's brand presence in the marketplace, ultimately guiding the narrative that connects us with our global audience.ResponsibilitiesDevelop and communicate the company's brand marketing vision, strategy, and positioning in partnership with the brand design organization.Oversee the creation of compelling and consistent brand messaging, creative assets, and marketing campaigns across all channelsEnsure proactive strategic planning, and management of Stripe's brand campaigns, ensuring efficient and proactive deployment of resources and working dollars.Manage all media agency partners, and ensure proactive planning and execution of all brand advertising and sponsorship programsOversee the central brand marketing team, including setting goals, allocating resources, and driving executionPartner with regional marketing leaders on regional brand campaign planning, setting a global strategy and ensuring tight partnership on regional brand activitiesDevelop and execute a brand sponsorship strategy in partnership with leadershipMeasure and report on the performance of brand marketing initiatives, and optimize strategies accordinglyCollaborate with the design, product, GTM, and other teams to ensure seamless brand integrationPlan and manage the brand marketing budget and ensure efficient and effective allocation of resourcesWho you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.Minimum requirements12+ years of progressive experience in brand marketing management and marketing leadership rolesProven track record of developing and executing successful brand strategies and marketing campaignsStrong analytical and problem-solving skills, with the ability to use data to inform decisionsProven expertise in brand advertising required, global experience strongly preferredDeep commitment to high-quality, high-craft workPassion for working with creative teams and proven ability to work well cross-functionally on complex brand initiativesStrong analytical skills and experience using data to drive marketing decisionsDemonstrated team leadership and people management experienceFamiliarity with the latest brand marketing trends, tools, and technologiesExcellent communication, presentation, and interpersonal skillsPreferred qualificationsExperience in B2B marketing strongly preferredPrior working experience at a fast paced Fintech/ SaaS/ Technology companyBachelor's degree or higher education
Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.About the team
The Brand Marketing team at Stripe is central to shaping and promoting the company's brand identity and narrative, emphasizing a user-centric approach. Guided by the Head of Brand Marketing, this team crafts and executes comprehensive brand strategies, ensuring consistent messaging and creative excellence across all platforms. They manage brand campaigns, analyze their impact to foster growth, and maintain brand cohesion. Committed to quality, the team operates with urgency, embraces feedback, and strives for outstanding achievements, playing a key role in advancing Stripe's brand presence and values globally.What you'll do
As the Head of Brand Marketing at Stripe, you will spearhead the strategic development and execution of our brand marketing strategy, collaborating closely with our brand design team to ensure alignment with our vision. Your role involves leading brand campaign planning, advertising, and global sponsorships, harmonizing efforts across the campaign and global marketing teams to amplify our brand's impact. Working alongside the CMO, design leaders, and the executive team, you'll play a pivotal role in integrating brand strategies with business objectives to drive growth and strengthen Stripe's brand presence in the marketplace, ultimately guiding the narrative that connects us with our global audience.ResponsibilitiesDevelop and communicate the company's brand marketing vision, strategy, and positioning in partnership with the brand design organization.Oversee the creation of compelling and consistent brand messaging, creative assets, and marketing campaigns across all channelsEnsure proactive strategic planning, and management of Stripe's brand campaigns, ensuring efficient and proactive deployment of resources and working dollars.Manage all media agency partners, and ensure proactive planning and execution of all brand advertising and sponsorship programsOversee the central brand marketing team, including setting goals, allocating resources, and driving executionPartner with regional marketing leaders on regional brand campaign planning, setting a global strategy and ensuring tight partnership on regional brand activitiesDevelop and execute a brand sponsorship strategy in partnership with leadershipMeasure and report on the performance of brand marketing initiatives, and optimize strategies accordinglyCollaborate with the design, product, GTM, and other teams to ensure seamless brand integrationPlan and manage the brand marketing budget and ensure efficient and effective allocation of resourcesWho you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.Minimum requirements12+ years of progressive experience in brand marketing management and marketing leadership rolesProven track record of developing and executing successful brand strategies and marketing campaignsStrong analytical and problem-solving skills, with the ability to use data to inform decisionsProven expertise in brand advertising required, global experience strongly preferredDeep commitment to high-quality, high-craft workPassion for working with creative teams and proven ability to work well cross-functionally on complex brand initiativesStrong analytical skills and experience using data to drive marketing decisionsDemonstrated team leadership and people management experienceFamiliarity with the latest brand marketing trends, tools, and technologiesExcellent communication, presentation, and interpersonal skillsPreferred qualificationsExperience in B2B marketing strongly preferredPrior working experience at a fast paced Fintech/ SaaS/ Technology companyBachelor's degree or higher education