Workday
Senior Advertising Manager
Workday, Pleasanton, California, United States, 94566
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamSr. Advertising Manager: Works with internal team and advertising agency on the development and execution of global brand advertising including TV/Video, Digital, Social, Print, Audio, and OHH.
About the Role
We're looking for an enthusiastic Sr. Advertising Manager to join our talented in-house Brand Advertising team. The advertising associate will support the Global Advertising & Brand Lead on:Manage the development and execution of brand advertising assets for Digital, Paid Social, TV/Video, Print, OOH, Audio and Event Activation channels while ensuring tight integration with overall brand campaign.Manage creative transcreation process to ensure approved global messaging is transcreated to be locally relevant.Manage creative rotation and assets trafficking details with media team and agencies in support of approved creative rotation plans.Supports development and execution of employee education and inspiration assets in support of brand advertising activities.Partner with the Customer Advocacy Team for development of Customer Stories assets.Partner with internal stakeholders to finalize messaging for the approved assets, including Solutions Marketing and Legal.Partner with Workday media team, web, project management to manage the on-time delivery of the assets.Collaborate with the Workday media team to fulfill Flagship media content development and delivery.Work closely with the relevant RMMs to ensure support for their countries Brand Advertising needs, while meeting them on a regular basis to ensure strong knowledge and collaboration in support of their countries unique audience and competitive landscape.Partner with the Workday Integration Lead to ensure alignment with the global strategy and creative direction and ensure efficiencies.Liaise with the advertising agency and internal creative - providing consolidated input, ensuring clarity and managing the day to day process.Ensure creative asset "look book" and source files are up to date with latest creative.Support internal ad requests with PMO team via Workfront.Basic Qualifications:
5-8 years of advertising agency experience or client-side experience in advertising.Has led or supported the execution of advertising campaigns with a solid understanding of the production process - in support of media plan deliverablesKnows Google Drive and is experienced with all the apps.Has B2B advertising experience and has some understanding of the ERP category.Other Qualifications:
Great attention to detail and strong budget management skills.Enjoys collaboration and likes working with smart, fun, passionate people.
About You
Experienced with developing and producing B2B advertising either with an advertising agency or on the corporate side. Located in the Bay Area.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $127,000 USD - $190,400 USD
Additional US Location(s) Base Pay Range: $103,400 USD - $190,400 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamSr. Advertising Manager: Works with internal team and advertising agency on the development and execution of global brand advertising including TV/Video, Digital, Social, Print, Audio, and OHH.
About the Role
We're looking for an enthusiastic Sr. Advertising Manager to join our talented in-house Brand Advertising team. The advertising associate will support the Global Advertising & Brand Lead on:Manage the development and execution of brand advertising assets for Digital, Paid Social, TV/Video, Print, OOH, Audio and Event Activation channels while ensuring tight integration with overall brand campaign.Manage creative transcreation process to ensure approved global messaging is transcreated to be locally relevant.Manage creative rotation and assets trafficking details with media team and agencies in support of approved creative rotation plans.Supports development and execution of employee education and inspiration assets in support of brand advertising activities.Partner with the Customer Advocacy Team for development of Customer Stories assets.Partner with internal stakeholders to finalize messaging for the approved assets, including Solutions Marketing and Legal.Partner with Workday media team, web, project management to manage the on-time delivery of the assets.Collaborate with the Workday media team to fulfill Flagship media content development and delivery.Work closely with the relevant RMMs to ensure support for their countries Brand Advertising needs, while meeting them on a regular basis to ensure strong knowledge and collaboration in support of their countries unique audience and competitive landscape.Partner with the Workday Integration Lead to ensure alignment with the global strategy and creative direction and ensure efficiencies.Liaise with the advertising agency and internal creative - providing consolidated input, ensuring clarity and managing the day to day process.Ensure creative asset "look book" and source files are up to date with latest creative.Support internal ad requests with PMO team via Workfront.Basic Qualifications:
5-8 years of advertising agency experience or client-side experience in advertising.Has led or supported the execution of advertising campaigns with a solid understanding of the production process - in support of media plan deliverablesKnows Google Drive and is experienced with all the apps.Has B2B advertising experience and has some understanding of the ERP category.Other Qualifications:
Great attention to detail and strong budget management skills.Enjoys collaboration and likes working with smart, fun, passionate people.
About You
Experienced with developing and producing B2B advertising either with an advertising agency or on the corporate side. Located in the Bay Area.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $127,000 USD - $190,400 USD
Additional US Location(s) Base Pay Range: $103,400 USD - $190,400 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!