Merz North America
Global Marketing Manager
Merz North America, Raleigh, North Carolina, United States, 27601
The Global Marketing Manager, is responsible for supporting innovation in the development of global marketing strategies, managing the Global Brand for BELOTERO, RADIESSE, and XEOMIN collaborating with internal and external stakeholders to drive growth for the Global Aesthetics Injectables business.
This candidate will be accountable for collecting, organizing, interpreting, and maximizing external marketing efforts including:
Consumer & HCP Market Research
Customer Feedback, Market Insights, & Commercial Strategies
Scientific Publications & Opportunities
Medical Affairs Inquiries
Competitive Insights
IP & Patent Opportunities
Early-Stage Upstream Developments
ResponsibilitiesGlobal Marketing : Support pipeline projects by providing customer feedback, market insights, and work cross-functionally to drive product development programs. The Global Marketing Manager will be responsible for validating product inputs, supporting financial forecasts and business cases, development of launch plans, and collecting research and data to support commercial strategy.
Global Market Research : Partner with Market Analytics and external partners to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with regional marketing partners, customers (In-region visits, attendance at industry meetings, review medical journals, etc.).
Global Scientific Strategy : Responsible for supporting the development of the scientific publication strategy for responsible products in close partnership with Clinical Affairs, Medical Affairs, Regulatory Affairs and Marketing teams.
Global Launch Strategy : Responsible for supporting and executing new product launches in close partnership with regional teams and other key stakeholders.
Global Product Management : Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
Collaboration : Partner closely with regional marketing to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and internal stakeholders. Work collaboratively with functional areas and strategic partners to ensure business issues are addressed in a timely manner.
Technical & Functional SkillsIn this role you will:Develop a deep understanding of the Aesthetics market and HCP customers across the globe.
Help develop and drive early phase upstream product and innovation strategies.
Collaborate with downstream Injectables team to help compose and deliver customer facing & internal assets while maintaining budget & timing expectations.
Collect, organize, and interpret marketing research with customer & consumer initiatives, scientific publications, medical affairs inquiries, competition, and intellectual property filings.
Collaborate with cross-functional R&D, Education, Communications, Global and Regional Marketing teams
Optimize and execute global external marketing efforts
Skills:Proficiency in Microsoft Office, with advanced PPT experience
Ability to collect, organize, and interpret information and data
Ability to balance multiple projects simultaneously & meet deadlines
Ability to cultivate relationships at all levels of the organization
Strong team player
Minimum Qualifications:5-7 years of product management or strategic marketing experience
Proven track record of successfully launching products in a similar role
BS or BA or equivalent experience required
Excellent organizational, collaboration, and influencing skills
Excellent written & verbal communication skills
Ability to travel domestically and internationally, 10-15% including some weekends a year as dictated by event schedules
Preferred Qualifications:7+ years of progressive product or strategic global marketing experience with pharmaceuticals, medical devices, life sciences, or technology
Experience in working with medical or health care professionals preferred
Strong understanding of market dynamics, customer behavior, and competitive landscape
Excellent organizational, collaboration, and influencing skills
Excellent written & verbal communication skills
Ability to thrive in a fast-paced, collaborative environment
Passion for professional marketing & product innovation
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
This candidate will be accountable for collecting, organizing, interpreting, and maximizing external marketing efforts including:
Consumer & HCP Market Research
Customer Feedback, Market Insights, & Commercial Strategies
Scientific Publications & Opportunities
Medical Affairs Inquiries
Competitive Insights
IP & Patent Opportunities
Early-Stage Upstream Developments
ResponsibilitiesGlobal Marketing : Support pipeline projects by providing customer feedback, market insights, and work cross-functionally to drive product development programs. The Global Marketing Manager will be responsible for validating product inputs, supporting financial forecasts and business cases, development of launch plans, and collecting research and data to support commercial strategy.
Global Market Research : Partner with Market Analytics and external partners to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with regional marketing partners, customers (In-region visits, attendance at industry meetings, review medical journals, etc.).
Global Scientific Strategy : Responsible for supporting the development of the scientific publication strategy for responsible products in close partnership with Clinical Affairs, Medical Affairs, Regulatory Affairs and Marketing teams.
Global Launch Strategy : Responsible for supporting and executing new product launches in close partnership with regional teams and other key stakeholders.
Global Product Management : Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
Collaboration : Partner closely with regional marketing to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and internal stakeholders. Work collaboratively with functional areas and strategic partners to ensure business issues are addressed in a timely manner.
Technical & Functional SkillsIn this role you will:Develop a deep understanding of the Aesthetics market and HCP customers across the globe.
Help develop and drive early phase upstream product and innovation strategies.
Collaborate with downstream Injectables team to help compose and deliver customer facing & internal assets while maintaining budget & timing expectations.
Collect, organize, and interpret marketing research with customer & consumer initiatives, scientific publications, medical affairs inquiries, competition, and intellectual property filings.
Collaborate with cross-functional R&D, Education, Communications, Global and Regional Marketing teams
Optimize and execute global external marketing efforts
Skills:Proficiency in Microsoft Office, with advanced PPT experience
Ability to collect, organize, and interpret information and data
Ability to balance multiple projects simultaneously & meet deadlines
Ability to cultivate relationships at all levels of the organization
Strong team player
Minimum Qualifications:5-7 years of product management or strategic marketing experience
Proven track record of successfully launching products in a similar role
BS or BA or equivalent experience required
Excellent organizational, collaboration, and influencing skills
Excellent written & verbal communication skills
Ability to travel domestically and internationally, 10-15% including some weekends a year as dictated by event schedules
Preferred Qualifications:7+ years of progressive product or strategic global marketing experience with pharmaceuticals, medical devices, life sciences, or technology
Experience in working with medical or health care professionals preferred
Strong understanding of market dynamics, customer behavior, and competitive landscape
Excellent organizational, collaboration, and influencing skills
Excellent written & verbal communication skills
Ability to thrive in a fast-paced, collaborative environment
Passion for professional marketing & product innovation
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)