Gogo Business Aviation
Marketing Manager-Demand Generation
Gogo Business Aviation, Broomfield, Colorado, United States, 80020
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Gogo Business Aviation is looking for a
Marketing Manager-Demand Generation
to create and execute demand generation programs for the business aviation market.
Our ideal candidate is strategic with experience building persona-driven campaigns aligned to each stage of the buying cycle and customer journey, and executing them through the latest marketing tools and technologies. You enjoy A/B testing as you're constantly looking to do more of what works and less of what doesn't. You work with colleagues to define the media and channel mix that comprise an integrated marketing strategy. This position is ideal for a creative thinker who is also analytical, results-driven, collaborative and enjoys owning and executing impactful marketing programs that drive results.
Are you passionate about crafting customer-centric integrated marketing strategies that drive revenue? Do you enjoy optimizing experiences to continually thrill prospects and customers while shortening the sales cycle?
Come on board the Gogo Business Aviation Marketing team!
How will you make a difference?
Craft and execute fully integrated demand generation programs, throughout all stages of the sales funnel, to get the word out about Gogo and drive qualified leadsTake ownership of developing the integrated marketing plan for your strategic area of focusComfortable experimenting with a variety of organic and paid acquisition channels - utilizing skills across content ideation, paid media campaigns, SEM strategy, event management, social media, performance analysis, and much moreUnderstand the customer's needs and develop persona-driven content, messages and campaigns that are targeted and relevant to each unique buyer type/journeyWork alongside product marketing to build exciting and engaging new product introduction campaigns and assetsBuild strategic relationships and partners with key industry players, agencies and vendorsIdentify trends and insights (through data aggregation, customer conversations and marketing analytics) to continually optimize performance and spendingCollaborate with and influence sales and marketing peers and leaders to craft optimized strategies to engage new leads and customersQualifications
3-6 years of
B2B marketing
experience - aviation or technology industries
preferredBachelor's degree in
Marketing ,
Communications
or equivalent work experienceRequired Skills, Talents, and Experience
Demonstrated knowledge of best practices, including:
audience segmentation ,
demand generation ,
lead nurture ,
customer marketing , and
digital marketingSkilled in crafting and executing
integrated marketing programs
that drive resultsUnderstnading of integrated marketing approaches and when and how to leverage different channelsExperience designing persona-specific buying journeys for every stage of the sales and marketing funnelStrong familiarity with a portfolio of marketing technologies, including marketing automation and CRM systems (preferably
Marketo
and
Salesforce )Required Skills, Talents, and Experience
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsUp-to-date with the latest trends and best practices in digital marketing and measurementStrong customer relationship and people skillsExcellent written and verbal skillsCreative outside-of-the-box thinkerMust be extremely detail oriented
We love work-life balance as much as you do! Gogo Business Aviation is a place that values our employees' time both in and out of the office. Our employees enjoy a hybrid in-office and work from home environment that is designed to give you the flexibility and space to collaborate with your team effectively while building the strong relationships that are a hallmark of our culture.
Equal Pay Disclosure(s)
Base Pay :88,000.00 - 110,000.00 USD Annual
Target Annual Short-Term Incentive :Bonus Plan at 10% (% of Annualized Base Pay)
Eligible for Incentive Stock Program :Yes
Benefits :
Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at www.gogoair.com/careers.
--- --- ---
Gogo is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.
Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.
The EEO is the law and is available
here . Gogo participates in E-Verify ( English
and
Spanish ). Right to Work Statement ( English
and
Spanish ).
Gogo Business Aviation is looking for a
Marketing Manager-Demand Generation
to create and execute demand generation programs for the business aviation market.
Our ideal candidate is strategic with experience building persona-driven campaigns aligned to each stage of the buying cycle and customer journey, and executing them through the latest marketing tools and technologies. You enjoy A/B testing as you're constantly looking to do more of what works and less of what doesn't. You work with colleagues to define the media and channel mix that comprise an integrated marketing strategy. This position is ideal for a creative thinker who is also analytical, results-driven, collaborative and enjoys owning and executing impactful marketing programs that drive results.
Are you passionate about crafting customer-centric integrated marketing strategies that drive revenue? Do you enjoy optimizing experiences to continually thrill prospects and customers while shortening the sales cycle?
Come on board the Gogo Business Aviation Marketing team!
How will you make a difference?
Craft and execute fully integrated demand generation programs, throughout all stages of the sales funnel, to get the word out about Gogo and drive qualified leadsTake ownership of developing the integrated marketing plan for your strategic area of focusComfortable experimenting with a variety of organic and paid acquisition channels - utilizing skills across content ideation, paid media campaigns, SEM strategy, event management, social media, performance analysis, and much moreUnderstand the customer's needs and develop persona-driven content, messages and campaigns that are targeted and relevant to each unique buyer type/journeyWork alongside product marketing to build exciting and engaging new product introduction campaigns and assetsBuild strategic relationships and partners with key industry players, agencies and vendorsIdentify trends and insights (through data aggregation, customer conversations and marketing analytics) to continually optimize performance and spendingCollaborate with and influence sales and marketing peers and leaders to craft optimized strategies to engage new leads and customersQualifications
3-6 years of
B2B marketing
experience - aviation or technology industries
preferredBachelor's degree in
Marketing ,
Communications
or equivalent work experienceRequired Skills, Talents, and Experience
Demonstrated knowledge of best practices, including:
audience segmentation ,
demand generation ,
lead nurture ,
customer marketing , and
digital marketingSkilled in crafting and executing
integrated marketing programs
that drive resultsUnderstnading of integrated marketing approaches and when and how to leverage different channelsExperience designing persona-specific buying journeys for every stage of the sales and marketing funnelStrong familiarity with a portfolio of marketing technologies, including marketing automation and CRM systems (preferably
Marketo
and
Salesforce )Required Skills, Talents, and Experience
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsUp-to-date with the latest trends and best practices in digital marketing and measurementStrong customer relationship and people skillsExcellent written and verbal skillsCreative outside-of-the-box thinkerMust be extremely detail oriented
We love work-life balance as much as you do! Gogo Business Aviation is a place that values our employees' time both in and out of the office. Our employees enjoy a hybrid in-office and work from home environment that is designed to give you the flexibility and space to collaborate with your team effectively while building the strong relationships that are a hallmark of our culture.
Equal Pay Disclosure(s)
Base Pay :88,000.00 - 110,000.00 USD Annual
Target Annual Short-Term Incentive :Bonus Plan at 10% (% of Annualized Base Pay)
Eligible for Incentive Stock Program :Yes
Benefits :
Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at www.gogoair.com/careers.
--- --- ---
Gogo is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.
Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.
The EEO is the law and is available
here . Gogo participates in E-Verify ( English
and
Spanish ). Right to Work Statement ( English
and
Spanish ).