Cornerstone Restaurant Group
Sales and Marketing Director
Cornerstone Restaurant Group, Chicago, Illinois, United States, 60290
We are restaurant owners and operators who passionately craft memorable, personalized experiences that cultivate meaningful relationships. Cornerstone Restaurant Group ("CRG") offers full-service management, concept and brand licensing and consultation services for the hospitality industry. Founded in 1993, CRG is a trusted partner with a family of restaurants, including iconic brands like Michael Jordan's Steak House, MJ23 Sports Bar & Grill, Urbanbelly, Sol Toro and The Table at Crate, Crate & Barrel's first full-service restaurant.
This Chicago based role is vital in supporting and leading the marketing efforts across all brands. This is a hybrid role with at least 3 days in office or on-site at a restaurant.
The Sales & Marketing Director is responsible for managing the execution of the company's marketing programs to increase restaurant traffic, revenues, awareness, and brand equity. He or she will also develop and manage PR activities, events, promotional programs, advertising campaigns, and overall digital content strategy (social, e-mail, web) for each restaurant concept. This position requires approximately 20% travel within Illinois and Connecticut.
RESPONSIBILITIES
The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or for other reasons.
With the Strategic Marketing Consultant, develop annual marketing strategies, brand plans, and promotional initiatives for each individual restaurant concept and CRG as a company.Oversees all in-store collateral/design development, execution, and implementation - menus, signage, check presenters, direct mail, etc.Oversees brand communications to ensure consistent brand identity and voice in the marketplace. Channels include, but are not limited to, e-mail, social media, PR, website, advertising, restaurant collateral, and 3rd party sites (Yelp, Google, DoorDash, Open Table, Trip Advisor, etc.)Develops sales-building plans for each restaurant concept's private events and catering operations, in conjunction with CRG's on-site sales teamManages the CRG guest relationship management strategy and leverages existing technology (Venga, Upserve, OpenTable) to provide a disciplined method of monitoring and interacting with our guestsWorks with Strategic Marketing Consultant and the Finance team to establish benchmarks and ROI targets for all marketing activities, reports on promotional effectiveness of marketing activities, and adjusts tactics accordinglyIn conjunction with GMs and Kitchen teams, develops teams to represent restaurants and/or CRG at all public events; participates in these events as necessaryIdentifies, directs and manages partnership relationships for both the restaurants and Chefs. i.e., chef appearances and/or interview requestsFunctions as Marketing Liaison for all 3rd party and branded relationships.Oversees charitable partnershipsCORE COMPETENCIES
Commitment to Task: Ability to take responsibility for actions, give long hours to the job when necessary, demonstrate dependability in difficult circumstances, and show a sense of urgency at all times.Communication: Ability to clearly and respectfully present information through the spoken or written word, establish connections through conversation with members and guests and actively listen to others.Conflict Management: Ability to use problem-solving skills to resolve conflicts in the workplace and maintain constructive working relationships despite disagreement.Energize Others: Ability to exhibit a constantly positive and team-oriented approach. Inspire others through leading by example, develop performance standards, and confront negative attitudes.Flexible: Ability to remain open-minded, react to new information, perform a variety of tasks, and change focus quickly as demands change.Initiative: Ability to generate great results from ordinary circumstances, anticipate problems or opportunities in advance; undertake additional responsibilities and respond to situations as they arise without supervision.Leadership: Demonstrate leadership by example, efficiently delegate responsibilities and empower service team to make decisions and provide constructive feedback to others.Planning & Prioritizing: Ability to anticipate needs, multitask effectively, prioritize practically, and use end goals to guide actionsTeam Focused: Ability to share due credit with coworkers, display enthusiasm and promote a friendly group working environment.BENEFITS
Annual discretionary bonus401k with company matchMonthly cell phone reimbursementInternal dining privilegesPaid vacation, holidays, and sick timeHealth, dental and vision insurancesEmployer Paid Life insurance and AD&DEmployer Paid Individual Long-Term DisabilityShort-Term Disability, Critical Illness, and Critical Accident insurance offerings (employee paid)Paid Parental Leave (2 weeks)Pre-tax Commuter BenefitsRequirements
Bachelor's degree in marketing, hospitality management, or related discipline preferredMinimum of 5 years of marketing experience, hospitality industry preferred, and a demonstrated track record of accomplishmentsKnowledge and understanding of key marketing disciplines including social media, public relations, advertising, and event marketing. Basic understanding of WordPress, Email Marketing Google Analytics, and Microsoft Office (excel, ppt, word, etc.)Experience in writing copy and content for marketing campaignsStrong communication skills, both written and verbalAvailable to work early mornings, evenings and weekend commitments as requiredAble to analyze information and evaluate results to choose the best solution and solve problems
Salary Description
$105,000 - $125,000
This Chicago based role is vital in supporting and leading the marketing efforts across all brands. This is a hybrid role with at least 3 days in office or on-site at a restaurant.
The Sales & Marketing Director is responsible for managing the execution of the company's marketing programs to increase restaurant traffic, revenues, awareness, and brand equity. He or she will also develop and manage PR activities, events, promotional programs, advertising campaigns, and overall digital content strategy (social, e-mail, web) for each restaurant concept. This position requires approximately 20% travel within Illinois and Connecticut.
RESPONSIBILITIES
The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or for other reasons.
With the Strategic Marketing Consultant, develop annual marketing strategies, brand plans, and promotional initiatives for each individual restaurant concept and CRG as a company.Oversees all in-store collateral/design development, execution, and implementation - menus, signage, check presenters, direct mail, etc.Oversees brand communications to ensure consistent brand identity and voice in the marketplace. Channels include, but are not limited to, e-mail, social media, PR, website, advertising, restaurant collateral, and 3rd party sites (Yelp, Google, DoorDash, Open Table, Trip Advisor, etc.)Develops sales-building plans for each restaurant concept's private events and catering operations, in conjunction with CRG's on-site sales teamManages the CRG guest relationship management strategy and leverages existing technology (Venga, Upserve, OpenTable) to provide a disciplined method of monitoring and interacting with our guestsWorks with Strategic Marketing Consultant and the Finance team to establish benchmarks and ROI targets for all marketing activities, reports on promotional effectiveness of marketing activities, and adjusts tactics accordinglyIn conjunction with GMs and Kitchen teams, develops teams to represent restaurants and/or CRG at all public events; participates in these events as necessaryIdentifies, directs and manages partnership relationships for both the restaurants and Chefs. i.e., chef appearances and/or interview requestsFunctions as Marketing Liaison for all 3rd party and branded relationships.Oversees charitable partnershipsCORE COMPETENCIES
Commitment to Task: Ability to take responsibility for actions, give long hours to the job when necessary, demonstrate dependability in difficult circumstances, and show a sense of urgency at all times.Communication: Ability to clearly and respectfully present information through the spoken or written word, establish connections through conversation with members and guests and actively listen to others.Conflict Management: Ability to use problem-solving skills to resolve conflicts in the workplace and maintain constructive working relationships despite disagreement.Energize Others: Ability to exhibit a constantly positive and team-oriented approach. Inspire others through leading by example, develop performance standards, and confront negative attitudes.Flexible: Ability to remain open-minded, react to new information, perform a variety of tasks, and change focus quickly as demands change.Initiative: Ability to generate great results from ordinary circumstances, anticipate problems or opportunities in advance; undertake additional responsibilities and respond to situations as they arise without supervision.Leadership: Demonstrate leadership by example, efficiently delegate responsibilities and empower service team to make decisions and provide constructive feedback to others.Planning & Prioritizing: Ability to anticipate needs, multitask effectively, prioritize practically, and use end goals to guide actionsTeam Focused: Ability to share due credit with coworkers, display enthusiasm and promote a friendly group working environment.BENEFITS
Annual discretionary bonus401k with company matchMonthly cell phone reimbursementInternal dining privilegesPaid vacation, holidays, and sick timeHealth, dental and vision insurancesEmployer Paid Life insurance and AD&DEmployer Paid Individual Long-Term DisabilityShort-Term Disability, Critical Illness, and Critical Accident insurance offerings (employee paid)Paid Parental Leave (2 weeks)Pre-tax Commuter BenefitsRequirements
Bachelor's degree in marketing, hospitality management, or related discipline preferredMinimum of 5 years of marketing experience, hospitality industry preferred, and a demonstrated track record of accomplishmentsKnowledge and understanding of key marketing disciplines including social media, public relations, advertising, and event marketing. Basic understanding of WordPress, Email Marketing Google Analytics, and Microsoft Office (excel, ppt, word, etc.)Experience in writing copy and content for marketing campaignsStrong communication skills, both written and verbalAvailable to work early mornings, evenings and weekend commitments as requiredAble to analyze information and evaluate results to choose the best solution and solve problems
Salary Description
$105,000 - $125,000