Kreg Tool
Director of Marketing
Kreg Tool, Ankeny, Iowa, United States, 50015
Join us at Kreg Tool!
Headquartered in a beautiful new campus in Ankeny, Iowa, Kreg is proud to be a growing employee-owned company that manufactures a wide variety of tools, accessories, and equipment for woodworkers and do-it-yourselfers. We create products that are available throughout North America in the nation’s major home improvement stores, such as Lowe’s, Home Depot, and Menards. Our employees work as a team to make Kreg customers raving fans through quality service and innovative products.
Kreg is focused on providing a positive employee experience where team members work to co-create their futures together. We are committed to offering each member of the Kreg Team opportunities to achieve personal growth and success while contributing to the betterment of our community and economy. In addition to a competitive benefits package including medical, vision, and dental coverage, we offer a “dress for your day” dress code, onsite fitness center, volunteer time off, paid parental leave, annual bonus opportunity, and tuition and wellness reimbursement. If you are interested in building a long-term career with a great company, look no further than Kreg Tool!
Director of Marketing
The Director of Marketing plays a pivotal role in driving our global marketing efforts, collaborating closely with the Chief Revenue Officer (CRO) to develop and execute strategic objectives aimed at achieving Kreg’s overarching objectives. This position leads efforts to enhance brand visibility and engagement while consistently exceeding our marketing targets. Instrumental in understanding the voice of the customer, the Director shapes marketing strategies that resonate with our target audience. Additionally, this role is instrumental in establishing and achieving performance benchmarks aligned with our global business objectives, championing a customer-centric approach that authentically reflects our brand promise in the marketplace.
So, What’s the Gig?Develop and execute comprehensive marketing strategies to promote and enhance brand visibility across international markets. This includes both traditional and digital marketing channels.Develop and retain a high performing team of marketing leaders ensuring collaboration, communication, and a strong understanding of the business and voice of customer.Responsible for developing brand awareness strategies, budgets and KPIs to grow the Kreg Brand’s market presence.Responsible for the strategic development of brand positioning, naming, logo development, and program launch for the Kreg brand.Oversee digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing, to drive website traffic, generate leads, and increase sales.Develop strategy and execution for our ecommerce platforms to deliver improved customer shopping experience, sell through and deliver growth targets.Lead the creative team to develop compelling marketing collateral that effectively communicates the value proposition of our products. This includes advertisements, product videos, website content, and sales materialsResponsible for customer experience initiatives to ensure a seamless and positive experience at every touchpoint, from initial awareness to post-purchase supportCollaborate closely with product management to understand market trends, customer needs, and the competitive landscape. Ensure alignment between marketing strategies and product offerings to effectively meet customer demands.Partner with sales team to develop marketing campaigns and programs that support lead generation, customer acquisition, and sales conversion goals. This includes providing sales enablement tools and resources.Analyze marketing metrics and KPIs to measure the effectiveness of campaigns, identify areas for improvement, and optimize marketing strategies for maximum ROI.Stay abreast of industry trends, emerging technologies, and best practices in marketing and woodworking to drive continuous innovation and maintain a competitive advantage.Responsible for marketing, digital, creative and e-commerce budgets.What We’re Looking For:
Bachelor's degree in marketing, business administration, or a related field; MBA preferred.8-10 years of progressive experience in marketing, with at least 3 years in a leadership role, preferably within the consumer goods industry or a related field.Proven track record of developing and executing successful marketing strategies that drive revenue growth and market expansion.Strong understanding of digital marketing channels and tactics, with hands-on experience in SEO, SEM, email marketing, and social media.Understanding and experience with approaches to awareness brand building in the new media and digital space.Other Skills and Abilities We’re Looking For:
Strong advocate of the customerAnalytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.Ability to prioritize tasks, manage multiple projects, and work in a fast-paced environment.Demonstrated leadership skills and the ability to influence others without direct authority.Strong problem-solving skills and ability to think strategically and critically.Ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.Excellent communication skills with the ability to influence and inspire cross-functional teams.Passion for woodworking and a deep understanding of the woodworking community's needs, preferences, and behaviors.
Competencies:
Customer Focus
Having an internal/external customer focus involves prioritizing the needs, preferences, and expectations of customers in a credible way. A person with customer focus works to understand pain points and develop ingenious solutions that are simplified. Having a customer focus ensures an ongoing commitment to prioritizing customer satisfaction in a way that builds long-lasting relationships that in turn drives sustainable growth.
Authenticity
Authenticity is being genuine and credible while achieving a sense of accomplishment. This involves honesty and transparency in one's actions and interactions while avoiding pretense and deceptions. An authentic person creates meaningful connections, builds trust with others, and achieves a sense of accomplishment that fosters innovation and personal growth.
Courage
Courage is the ability to take assertive action while collaborating with others in a respectful and supportive manner. This involves working collaboratively with others while being confident, proactive, and decisive in the achievement of shared goals. Exercising courage through respectful behavior and supportive action team members can inspire others to act with integrity, use their voice, take risks, and achieve full potential.
Adaptability
Adaptability involves adjusting to change, diversity, and new ideas while being supportive, respectful, and approachable. It encompasses gracefully navigating evolving circumstances, demonstrating resilience, and actively seeking and incorporating constructive feedback for continuous improvement within the organization.
Innovation
Innovation is the process of creating or improving processes and products that are ingenious and fueled by growth mindset. It involves the application of new ideas, methods, or technologies to solve problems, meet customer needs, and create new opportunities that are approachable. Innovative ideas are often the result of thinking outside the box, challenging assumptions, and taking calculated risks.
Headquartered in a beautiful new campus in Ankeny, Iowa, Kreg is proud to be a growing employee-owned company that manufactures a wide variety of tools, accessories, and equipment for woodworkers and do-it-yourselfers. We create products that are available throughout North America in the nation’s major home improvement stores, such as Lowe’s, Home Depot, and Menards. Our employees work as a team to make Kreg customers raving fans through quality service and innovative products.
Kreg is focused on providing a positive employee experience where team members work to co-create their futures together. We are committed to offering each member of the Kreg Team opportunities to achieve personal growth and success while contributing to the betterment of our community and economy. In addition to a competitive benefits package including medical, vision, and dental coverage, we offer a “dress for your day” dress code, onsite fitness center, volunteer time off, paid parental leave, annual bonus opportunity, and tuition and wellness reimbursement. If you are interested in building a long-term career with a great company, look no further than Kreg Tool!
Director of Marketing
The Director of Marketing plays a pivotal role in driving our global marketing efforts, collaborating closely with the Chief Revenue Officer (CRO) to develop and execute strategic objectives aimed at achieving Kreg’s overarching objectives. This position leads efforts to enhance brand visibility and engagement while consistently exceeding our marketing targets. Instrumental in understanding the voice of the customer, the Director shapes marketing strategies that resonate with our target audience. Additionally, this role is instrumental in establishing and achieving performance benchmarks aligned with our global business objectives, championing a customer-centric approach that authentically reflects our brand promise in the marketplace.
So, What’s the Gig?Develop and execute comprehensive marketing strategies to promote and enhance brand visibility across international markets. This includes both traditional and digital marketing channels.Develop and retain a high performing team of marketing leaders ensuring collaboration, communication, and a strong understanding of the business and voice of customer.Responsible for developing brand awareness strategies, budgets and KPIs to grow the Kreg Brand’s market presence.Responsible for the strategic development of brand positioning, naming, logo development, and program launch for the Kreg brand.Oversee digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing, to drive website traffic, generate leads, and increase sales.Develop strategy and execution for our ecommerce platforms to deliver improved customer shopping experience, sell through and deliver growth targets.Lead the creative team to develop compelling marketing collateral that effectively communicates the value proposition of our products. This includes advertisements, product videos, website content, and sales materialsResponsible for customer experience initiatives to ensure a seamless and positive experience at every touchpoint, from initial awareness to post-purchase supportCollaborate closely with product management to understand market trends, customer needs, and the competitive landscape. Ensure alignment between marketing strategies and product offerings to effectively meet customer demands.Partner with sales team to develop marketing campaigns and programs that support lead generation, customer acquisition, and sales conversion goals. This includes providing sales enablement tools and resources.Analyze marketing metrics and KPIs to measure the effectiveness of campaigns, identify areas for improvement, and optimize marketing strategies for maximum ROI.Stay abreast of industry trends, emerging technologies, and best practices in marketing and woodworking to drive continuous innovation and maintain a competitive advantage.Responsible for marketing, digital, creative and e-commerce budgets.What We’re Looking For:
Bachelor's degree in marketing, business administration, or a related field; MBA preferred.8-10 years of progressive experience in marketing, with at least 3 years in a leadership role, preferably within the consumer goods industry or a related field.Proven track record of developing and executing successful marketing strategies that drive revenue growth and market expansion.Strong understanding of digital marketing channels and tactics, with hands-on experience in SEO, SEM, email marketing, and social media.Understanding and experience with approaches to awareness brand building in the new media and digital space.Other Skills and Abilities We’re Looking For:
Strong advocate of the customerAnalytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.Ability to prioritize tasks, manage multiple projects, and work in a fast-paced environment.Demonstrated leadership skills and the ability to influence others without direct authority.Strong problem-solving skills and ability to think strategically and critically.Ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.Excellent communication skills with the ability to influence and inspire cross-functional teams.Passion for woodworking and a deep understanding of the woodworking community's needs, preferences, and behaviors.
Competencies:
Customer Focus
Having an internal/external customer focus involves prioritizing the needs, preferences, and expectations of customers in a credible way. A person with customer focus works to understand pain points and develop ingenious solutions that are simplified. Having a customer focus ensures an ongoing commitment to prioritizing customer satisfaction in a way that builds long-lasting relationships that in turn drives sustainable growth.
Authenticity
Authenticity is being genuine and credible while achieving a sense of accomplishment. This involves honesty and transparency in one's actions and interactions while avoiding pretense and deceptions. An authentic person creates meaningful connections, builds trust with others, and achieves a sense of accomplishment that fosters innovation and personal growth.
Courage
Courage is the ability to take assertive action while collaborating with others in a respectful and supportive manner. This involves working collaboratively with others while being confident, proactive, and decisive in the achievement of shared goals. Exercising courage through respectful behavior and supportive action team members can inspire others to act with integrity, use their voice, take risks, and achieve full potential.
Adaptability
Adaptability involves adjusting to change, diversity, and new ideas while being supportive, respectful, and approachable. It encompasses gracefully navigating evolving circumstances, demonstrating resilience, and actively seeking and incorporating constructive feedback for continuous improvement within the organization.
Innovation
Innovation is the process of creating or improving processes and products that are ingenious and fueled by growth mindset. It involves the application of new ideas, methods, or technologies to solve problems, meet customer needs, and create new opportunities that are approachable. Innovative ideas are often the result of thinking outside the box, challenging assumptions, and taking calculated risks.