myGwork
Director of Growth Marketing
myGwork, Remote, Oregon, United States,
This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.
Description
The Director of Growth Marketing will be instrumental in driving customer acquisition and growth through strategic and data-driven marketing initiatives. You will oversee and integrate paid media, affiliate marketing, performance marketing, and lifecycle marketing into a cohesive growth marketing team. This strategic position demands a blend of creativity, analytical acumen, and leadership skills to design and implement comprehensive growth strategies. The ideal candidate will have a proven track record of leading high-performing teams and executing successful growth strategies.
Key responsibilities
Leadership and Team Management:
Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing.
Foster a collaborative and high-performance culture, setting clear goals and expectations for the team.
Develop and implement team processes, workflows, and best practices to maximize efficiency and effectiveness.
Strategic Planning and Execution:
Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business goals.
Identify and capitalize on growth opportunities through data analysis, market research, and competitive analysis.
Performance and Analytics:
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high (incremental) returns.
Continuously assess overall paid acquisition performance, identifying opportunities for improvement and scaling successful tactics.
Budget Management:
Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI.
Evaluate and negotiate with external vendors and partners to support marketing efforts.
Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
8+ years of experience in growth marketing, with a focus on customer acquisition and performance marketing.
Proven track record of leading and scaling high-performing marketing teams.
Strong analytical skills and experience with data-driven decision-making.
Deep understanding of digital marketing channels, including Paid Media, Affiliate Marketing, Performance Marketing, and Lifecycle Marketing.
Exceptional communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Experience with marketing automation tools, CRM systems, and analytics platforms.
Creative thinker with a results-oriented mindset and a passion for continuous improvement.
About Automattic
We are the people behind
WordPress.com ,
WooCommerce ,
Tumblr ,
Simplenote ,
Jetpack ,
Longreads ,
Day One ,
PocketCasts , and more. We believe in making the web a better place.
Weâre a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although weâre plenty profitable), above all, weâre driven by a mission:
We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source , and the vast majority of our work is available under the
GPL .
Diversity, Equity, & Inclusion at Automattic
Weâre improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a
Most Loved Company
and
Disability Confident Committed . ( Hereâs what that might mean for you .) Learn more about our dedication to
diversity, equity, and inclusion
and our
Employee Resource Groups .
Description
The Director of Growth Marketing will be instrumental in driving customer acquisition and growth through strategic and data-driven marketing initiatives. You will oversee and integrate paid media, affiliate marketing, performance marketing, and lifecycle marketing into a cohesive growth marketing team. This strategic position demands a blend of creativity, analytical acumen, and leadership skills to design and implement comprehensive growth strategies. The ideal candidate will have a proven track record of leading high-performing teams and executing successful growth strategies.
Key responsibilities
Leadership and Team Management:
Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing.
Foster a collaborative and high-performance culture, setting clear goals and expectations for the team.
Develop and implement team processes, workflows, and best practices to maximize efficiency and effectiveness.
Strategic Planning and Execution:
Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business goals.
Identify and capitalize on growth opportunities through data analysis, market research, and competitive analysis.
Performance and Analytics:
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high (incremental) returns.
Continuously assess overall paid acquisition performance, identifying opportunities for improvement and scaling successful tactics.
Budget Management:
Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI.
Evaluate and negotiate with external vendors and partners to support marketing efforts.
Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
8+ years of experience in growth marketing, with a focus on customer acquisition and performance marketing.
Proven track record of leading and scaling high-performing marketing teams.
Strong analytical skills and experience with data-driven decision-making.
Deep understanding of digital marketing channels, including Paid Media, Affiliate Marketing, Performance Marketing, and Lifecycle Marketing.
Exceptional communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Experience with marketing automation tools, CRM systems, and analytics platforms.
Creative thinker with a results-oriented mindset and a passion for continuous improvement.
About Automattic
We are the people behind
WordPress.com ,
WooCommerce ,
Tumblr ,
Simplenote ,
Jetpack ,
Longreads ,
Day One ,
PocketCasts , and more. We believe in making the web a better place.
Weâre a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although weâre plenty profitable), above all, weâre driven by a mission:
We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source , and the vast majority of our work is available under the
GPL .
Diversity, Equity, & Inclusion at Automattic
Weâre improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a
Most Loved Company
and
Disability Confident Committed . ( Hereâs what that might mean for you .) Learn more about our dedication to
diversity, equity, and inclusion
and our
Employee Resource Groups .