Verizon
Marketing Senior Manager
Verizon, Irving, Texas, United States, 75084
When you join VerizonVerizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
What you’ll be doing...
As Marketing Senior Manager, you will be responsible for the planning, development and execution of marketing communications for Verizon’s mobile upgrade program in addition to managing execution of device launches.
This involves the development of targeted marketing communications aimed at upgrading mobile customers with strategic upgrade offers. This position is responsible for interfacing with internal strategy teams to establish the strategy, targeting, and tactical marketing plan. This position is the primary interface between internal marketing organizations, CMO group and external advertising agencies and will be responsible for developing creative briefs that guide the agencies in producing award-winning and effective creative. This includes the development of messaging strategies, targeting opportunities, and creative execution. Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to package strategies and results into professional presentations for communication to peers and executive levels of the organization.
Responsibilities include...
Developing end-to-end promotional campaigns including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.
Demonstrated ability to develop strategic creative briefs and evaluate creative ideas and concepts.
Management of critical advertising agency partners, including briefing, budget, timelines, and execution.
Partnering with internal and external teams to drive effective strategies, manage timelines, and budgets.
Developing test strategies and measure and monitor performance and make strategic recommendations in order to improve creative and program performance.
Presenting recommendations for strategy and creative improvements and provide strong justifying evidence to defend these recommendations to senior leadership and peer groups. Gain alignment across work groups and implement these changes.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in a range of marketing tactics, including email, text, push, direct mail and digital.
Experience presenting to stakeholders.
Experience managing multiple projects simultaneously through multitasking, prioritization, and negotiating expectations.
Even better if you have:
Experience managing or working at an advertising agency.
Excellent verbal and written communications skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment Opportunity ****We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
What you’ll be doing...
As Marketing Senior Manager, you will be responsible for the planning, development and execution of marketing communications for Verizon’s mobile upgrade program in addition to managing execution of device launches.
This involves the development of targeted marketing communications aimed at upgrading mobile customers with strategic upgrade offers. This position is responsible for interfacing with internal strategy teams to establish the strategy, targeting, and tactical marketing plan. This position is the primary interface between internal marketing organizations, CMO group and external advertising agencies and will be responsible for developing creative briefs that guide the agencies in producing award-winning and effective creative. This includes the development of messaging strategies, targeting opportunities, and creative execution. Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to package strategies and results into professional presentations for communication to peers and executive levels of the organization.
Responsibilities include...
Developing end-to-end promotional campaigns including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.
Demonstrated ability to develop strategic creative briefs and evaluate creative ideas and concepts.
Management of critical advertising agency partners, including briefing, budget, timelines, and execution.
Partnering with internal and external teams to drive effective strategies, manage timelines, and budgets.
Developing test strategies and measure and monitor performance and make strategic recommendations in order to improve creative and program performance.
Presenting recommendations for strategy and creative improvements and provide strong justifying evidence to defend these recommendations to senior leadership and peer groups. Gain alignment across work groups and implement these changes.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in a range of marketing tactics, including email, text, push, direct mail and digital.
Experience presenting to stakeholders.
Experience managing multiple projects simultaneously through multitasking, prioritization, and negotiating expectations.
Even better if you have:
Experience managing or working at an advertising agency.
Excellent verbal and written communications skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment Opportunity ****We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.