Lincoln Digital Group
Associate Creative Director
Lincoln Digital Group, West Palm Beach, Florida, United States, 33412
About the Firm Our agency is a dynamic, results-driven marketing firm based in South Florida. We specialize in full lifecycle and performance marketing for luxury brands and premium businesses targeting high value customers in our region. With a focus on business impact for clients throughout the customer lifecycle we deliver data-driven, strategic marketing programs as comprehensive solutions.
We act with our clients' best interest in mind and help them stand out in competitive landscapes to achieve measurable growth.The Associate Creative Director's Mission As Associate Creative Director, you will spearhead the creative vision for our agency and our clients, developing compelling and sophisticated marketing campaigns that resonate with wealthy consumers in South Florida. Your mission is to elevate our agency's creative output and ability to win and expand client business, helping to ensure that every piece of content, design, and strategy aligns with our clients' premium positioning and drives measurably superior results.Key Responsibilities
Help oversee the creative process from concept to execution, ensuring all deliverables meet our high standards of quality and performance effectivenessDrive and inspire a team of designers, copywriters, videographers and digital specialists to produce high-quality, innovative marketing contentDevelop comprehensive brand/creative strategies for digital campaigns, including CTV, social media, owned media, email marketing, and other forms of paid advertisingFoster strong relationships with clients, understanding their unique needs and translating them into compelling creative solutions that evolve their BrandPresent creative concepts and strategies to clients, articulating the vision and rationale behind proposed solutionsCollaborate with the performance marketing team to ensure creative concepts align with data-driven insights and campaign objectivesStay current with luxury market trends, consumer behavior, and marketing innovations motivating the South Florida consumer to actMost Desired Experience and Competencies
10+ years of experience in creative direction, with proven results in digital marketing for premium brands or productsProven track record of developing successful digital marketing campaigns that drive performance metrics, such as brand affinity, purchase likelihood and sales liftDeep understanding of the luxury market and affluent consumer behavior in Southern FloridaExceptional leadership and team management skills, with the ability to inspire and mentor creative professionals of various experienceStrong proficiency in creative software such as Adobe Creative Suite, and familiarity with other leading digital marketing tools and platformsExcellent communication and presentation skills, with the ability to articulate creative concepts to both internal teams and clientsBachelor's degree in Marketing, Design, or a related field; advanced degree or relevant certifications are a plusMeasures of Success
Improvement in key performance indicators (KPIs) for client campaigns, including revenue lift, return on ad spend, brand affinity and purchase likelihoodPositive client feedback (measured in clear compliments) and increased client retention ratesRecognition and awards for creative excellence in the premium marketing spaceMaterial growth in the agency's portfolio of luxury clients in South FloridaSuccessful development and retention of top creative talent within the agencyThe ideal candidate will bring a perfect dynamic blend of creative vision, strategic thinking, and a deep understanding of the premium brand consumer who spends significant portions of their time transacting in South Florida. You will play a crucial role in elevating our agency's creative output and driving measurable results for our discerning clientele.
We act with our clients' best interest in mind and help them stand out in competitive landscapes to achieve measurable growth.The Associate Creative Director's Mission As Associate Creative Director, you will spearhead the creative vision for our agency and our clients, developing compelling and sophisticated marketing campaigns that resonate with wealthy consumers in South Florida. Your mission is to elevate our agency's creative output and ability to win and expand client business, helping to ensure that every piece of content, design, and strategy aligns with our clients' premium positioning and drives measurably superior results.Key Responsibilities
Help oversee the creative process from concept to execution, ensuring all deliverables meet our high standards of quality and performance effectivenessDrive and inspire a team of designers, copywriters, videographers and digital specialists to produce high-quality, innovative marketing contentDevelop comprehensive brand/creative strategies for digital campaigns, including CTV, social media, owned media, email marketing, and other forms of paid advertisingFoster strong relationships with clients, understanding their unique needs and translating them into compelling creative solutions that evolve their BrandPresent creative concepts and strategies to clients, articulating the vision and rationale behind proposed solutionsCollaborate with the performance marketing team to ensure creative concepts align with data-driven insights and campaign objectivesStay current with luxury market trends, consumer behavior, and marketing innovations motivating the South Florida consumer to actMost Desired Experience and Competencies
10+ years of experience in creative direction, with proven results in digital marketing for premium brands or productsProven track record of developing successful digital marketing campaigns that drive performance metrics, such as brand affinity, purchase likelihood and sales liftDeep understanding of the luxury market and affluent consumer behavior in Southern FloridaExceptional leadership and team management skills, with the ability to inspire and mentor creative professionals of various experienceStrong proficiency in creative software such as Adobe Creative Suite, and familiarity with other leading digital marketing tools and platformsExcellent communication and presentation skills, with the ability to articulate creative concepts to both internal teams and clientsBachelor's degree in Marketing, Design, or a related field; advanced degree or relevant certifications are a plusMeasures of Success
Improvement in key performance indicators (KPIs) for client campaigns, including revenue lift, return on ad spend, brand affinity and purchase likelihoodPositive client feedback (measured in clear compliments) and increased client retention ratesRecognition and awards for creative excellence in the premium marketing spaceMaterial growth in the agency's portfolio of luxury clients in South FloridaSuccessful development and retention of top creative talent within the agencyThe ideal candidate will bring a perfect dynamic blend of creative vision, strategic thinking, and a deep understanding of the premium brand consumer who spends significant portions of their time transacting in South Florida. You will play a crucial role in elevating our agency's creative output and driving measurable results for our discerning clientele.