Kate Farms
Creative Director
Kate Farms, New York, New York, United States,
ABOUT KATE FARMSKate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.POSITION OVERVIEWThe Creative Director will serve as the leader responsible for shaping the creative direction and strategy of Kate Farms. This role entails leading and managing the creative team to conceptualize and execute impactful marketing campaigns, brand assets, packaging, and innovative content across various channels to drive brand awareness and engagement. The Creative Director will collaborate closely with internal stakeholders, including Brand Marketing, Performance Marketing, Ecommerce Marketplaces, Retail, and People and Culture, as well as external agencies, to ensure brand consistency and deliver exceptional creative work.We are looking for a player-coach, collaborative team player who can inspire and motivate the creative team, providing guidance and feedback to elevate the quality of work. The Creative Director should thrive in a fast-paced environment, be adaptable to changing priorities, and have excellent communication and project management skills.*Please include a link to your online portfolio so it can be reviewed along with your resume. Applicants with no online portfolio will not be considered.WHAT YOU WILL DO·
Develop and drive the creative strategy and vision for the brand, ensuring alignment with marketing objectives and brand guidelines.·
Lead and manage the creative team/studio, providing guidance and feedback to ensure the successful execution of marketing campaigns and creative projects.·
Collaborate with internal stakeholders and external agencies to develop and execute impactful creative content across various channels.·
Conceptualize and deliver narrative-driven ideas across media and channels, including collateral, video, social, and advertising.·
Oversee all aspects of creative work, including concept development, copywriting, design, and production.·
Develop processes and systems for core brand assets to be utilized consistently, accurately, and at scale.·
Drive and iterate on brand visual storytelling identity including graphic direction, photography/video style for multi-channel campaigns that touch all areas of the customer experience.·
Oversee packaging designs, ensuring brand consistency, and establishing standardized processes to streamline design iterations and print production.. Translate business objectives into effective creative strategies and briefs.·
Stay up to date with industry trends and best practices and leverage insights to enhance creative strategies and executions.·
Manage multiple projects and priorities while meeting deadlines and maintaining high-quality standards.·
Invite and use the opinions and perspectives of others.·
Support diverse hiring and related initiatives to meet company goals.·
Respectfully share and accept feedback willingly from all levels of the organization.WE ARE LOOKING FOR SOMEONE WITH·
Proven experience as a Creative Director or similar role, with a strong portfolio showcasing successful creative strategies and executions.·
Bachelor's degree or equivalent work experience.·
Excellent leadership and management skills, with the ability to inspire and motivate a team.·
Strong understanding of marketing principles and trends.·
Exceptional communication and collaboration skills, with the ability to work cross-functionally.·
Dedication to building high-performing teams while also supporting employees’ career growth in individual ways.·
Strong commitment to company mission and values.·
Ability to work independently and collaboratively in a fast-paced, dynamic environment.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.·
Effectively handle lifting of various objects weighing up to 15 pounds.·
While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.·
Possess the ability to sit at a computer for extended periods of time.WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.This position will work in a home/office environment with occasional trips to the corporate office, manufacturing / packaging print, or other meeting locations.
Requires 25% travel.It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.
Develop and drive the creative strategy and vision for the brand, ensuring alignment with marketing objectives and brand guidelines.·
Lead and manage the creative team/studio, providing guidance and feedback to ensure the successful execution of marketing campaigns and creative projects.·
Collaborate with internal stakeholders and external agencies to develop and execute impactful creative content across various channels.·
Conceptualize and deliver narrative-driven ideas across media and channels, including collateral, video, social, and advertising.·
Oversee all aspects of creative work, including concept development, copywriting, design, and production.·
Develop processes and systems for core brand assets to be utilized consistently, accurately, and at scale.·
Drive and iterate on brand visual storytelling identity including graphic direction, photography/video style for multi-channel campaigns that touch all areas of the customer experience.·
Oversee packaging designs, ensuring brand consistency, and establishing standardized processes to streamline design iterations and print production.. Translate business objectives into effective creative strategies and briefs.·
Stay up to date with industry trends and best practices and leverage insights to enhance creative strategies and executions.·
Manage multiple projects and priorities while meeting deadlines and maintaining high-quality standards.·
Invite and use the opinions and perspectives of others.·
Support diverse hiring and related initiatives to meet company goals.·
Respectfully share and accept feedback willingly from all levels of the organization.WE ARE LOOKING FOR SOMEONE WITH·
Proven experience as a Creative Director or similar role, with a strong portfolio showcasing successful creative strategies and executions.·
Bachelor's degree or equivalent work experience.·
Excellent leadership and management skills, with the ability to inspire and motivate a team.·
Strong understanding of marketing principles and trends.·
Exceptional communication and collaboration skills, with the ability to work cross-functionally.·
Dedication to building high-performing teams while also supporting employees’ career growth in individual ways.·
Strong commitment to company mission and values.·
Ability to work independently and collaboratively in a fast-paced, dynamic environment.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.·
Effectively handle lifting of various objects weighing up to 15 pounds.·
While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.·
Possess the ability to sit at a computer for extended periods of time.WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.This position will work in a home/office environment with occasional trips to the corporate office, manufacturing / packaging print, or other meeting locations.
Requires 25% travel.It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.