Confluent
Senior Manager, Regional Field Marketing
Confluent, Charleston, West Virginia, us, 25329
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.
One Confluent. One team. One Data Streaming Platform.
Data Connects Us.
About the Role:
The Sr. Manager, Regional Field Marketing, role is responsible for the strategy to build and scale efficient go-to-market plans, partnering with Sales management and engaging customers and prospects with targeted campaigns and high-touch field marketing activities to build pipeline and drive predictable revenue to meet the growth objectives of the business - with a strong emphasis on new pipeline as well as accelerating pipeline velocity. The role reports to the Director, Americas Field Marketing and will also support strong partnerships with Sales management for the National Accounts and Digital Native & Emerging markets sales segments, as well as key stakeholders within the Marketing organization.
What You Will Do:
Lead the Regional Field Marketing team that includes marketers supporting our National Accounts and Digital Native & Emerging markets sales segments. Sales segments this role supports subject to change based on sales structure and need.
Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers.
Act as a trusted, strategic partner to sales leadership, understanding AMER regions goals and needs.
Build and execute the regional marketing strategy and plan aligned to sales priorities, pipeline and revenue goals.
Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience.
Step in as needed to take a player role to help support facets of your direct teams’ marketing plan including strategy, targeting, program execution, metrics and budget.
Work closely with business development and partner marketing to develop and execute joint partner programs aligned to regional marketing strategy and plan.
Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the AMER regions.
Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs.
Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.
Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement.
Review, analyze, and communicate AMER regional performance using a data-driven approach.
Manage AMER regional budgets, pipeline targets and reporting.
Ability to travel up to 25% (based on need).
What You Will Bring:
8+ years of proven field marketing experience within enterprise software/SaaS, including experience managing a small team.
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments.
Proven track record of generating pipeline in net new logos and expanding customer accounts.
Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs.
Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations.
Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution.
Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales management, sales development and partner leadership, as well as extended marketing teams.
Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously
Highly organized and efficient with the ability to develop and measure an evolving plan with strong communication and organizational skills.
Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders
Team player with the flexibility to adjust to the dynamic nature of a high-growth organization
What Gives You an Edge:
Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo.
Experience with tools including Splash, Jira, Tableau and Asana a plus.
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $164,520 - $193,320, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .
Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
#LI-Remote
One Confluent. One team. One Data Streaming Platform.
Data Connects Us.
About the Role:
The Sr. Manager, Regional Field Marketing, role is responsible for the strategy to build and scale efficient go-to-market plans, partnering with Sales management and engaging customers and prospects with targeted campaigns and high-touch field marketing activities to build pipeline and drive predictable revenue to meet the growth objectives of the business - with a strong emphasis on new pipeline as well as accelerating pipeline velocity. The role reports to the Director, Americas Field Marketing and will also support strong partnerships with Sales management for the National Accounts and Digital Native & Emerging markets sales segments, as well as key stakeholders within the Marketing organization.
What You Will Do:
Lead the Regional Field Marketing team that includes marketers supporting our National Accounts and Digital Native & Emerging markets sales segments. Sales segments this role supports subject to change based on sales structure and need.
Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers.
Act as a trusted, strategic partner to sales leadership, understanding AMER regions goals and needs.
Build and execute the regional marketing strategy and plan aligned to sales priorities, pipeline and revenue goals.
Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience.
Step in as needed to take a player role to help support facets of your direct teams’ marketing plan including strategy, targeting, program execution, metrics and budget.
Work closely with business development and partner marketing to develop and execute joint partner programs aligned to regional marketing strategy and plan.
Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the AMER regions.
Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs.
Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.
Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement.
Review, analyze, and communicate AMER regional performance using a data-driven approach.
Manage AMER regional budgets, pipeline targets and reporting.
Ability to travel up to 25% (based on need).
What You Will Bring:
8+ years of proven field marketing experience within enterprise software/SaaS, including experience managing a small team.
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments.
Proven track record of generating pipeline in net new logos and expanding customer accounts.
Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs.
Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations.
Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution.
Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales management, sales development and partner leadership, as well as extended marketing teams.
Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously
Highly organized and efficient with the ability to develop and measure an evolving plan with strong communication and organizational skills.
Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders
Team player with the flexibility to adjust to the dynamic nature of a high-growth organization
What Gives You an Edge:
Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo.
Experience with tools including Splash, Jira, Tableau and Asana a plus.
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $164,520 - $193,320, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .
Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
#LI-Remote