Watsco
Marketing Manager
Watsco, Jacksonville, Florida, United States, 32290
About Us
Baker Distributing Company is one of the largest distributors of HVAC, refrigeration and food service equipment in the U.S. We have been in business for nearly 75 years; we are visionaries! We are innovating the distribution industry every single day as we transform our company into a world-class supply chain. Our 1,400 employees and 200+ locations serve 50,000 active customers. Our corporate headquarters is in Jacksonville, Fl. and we are a subsidiary of Watsco (NYSE: WSO).
At Baker, we are utilizing emerging technologies and innovations to diversify our portfolio and our service offerings to deliver a best-in-class customer experience.
People are the core of our business -- those who work for us (our employees), those who work with us (our suppliers and vendors) and those we work for (our customers). While some of our employees are the most experienced in the industry, we are always seeking new talent with fresh ideas. If you have a keen sense of respect -- for yourself and others; an unfaltering devotion to integrity; the drive to provide consistency; the tenacity to strive for excellence; and embody the spirit of teamwork, we would love to talk with you.
Job Description
Summary
The Marketing Manager will be responsible for coordinating, tracking, analyzing, and reporting on promotions and events. This role involves monitoring current campaigns, ensuring that the marketing team meets deadlines, and completing necessary tasks efficiently.
Essential Duties
Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.Oversee the creation of marketing content, including copywriting, graphic design, and multimedia production.Ensure content is engaging, relevant, and aligned with the overall marketing strategy.Monitor social media trends, tools, and applications, and apply that knowledge to increase the company’s social media presence.Collaborates, participates in, and coordinates promotional activities or trade shows as needed.Develop and implement strategies to enhance customer engagement and loyalty.Utilize customer feedback and data to improve marketing efforts and customer experiences.Performs other duties as assigned.And here is what you will need to be successful:
Qualifications
Bachelor’s degree in business, Marketing or related field is preferredAt least three years of experience in a related field, with a focus on social media management.Must be proficient in speaking, reading, and understanding English to ensure full compliance with safety standards, training, policies, and procedures.Skills
Excellent verbal and written communication skills.Excellent interpersonal and customer service skills.Excellent organizational skills and attention to detail.Strong project management, multitasking and problem-solving skills.Ability to create, implement, and monitor budgets.Thorough understanding of principles and methods used to promote, display, and sell products and services.Proficient with Microsoft Office Suite or related software.Familiarity with Salesforce, Basecamp, Hootsuite and other tools is highly desirable.Physical Demands and Work Environment:
The employee frequently is required to stand, sit or walk, climb, kneel, crouch, or crawl.This role is an in-office role based out of the corporate office.Ability to utilize a computer keyboard, computer monitor, and telephone for prolonged periods of time.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Baker Distributing Company is one of the largest distributors of HVAC, refrigeration and food service equipment in the U.S. We have been in business for nearly 75 years; we are visionaries! We are innovating the distribution industry every single day as we transform our company into a world-class supply chain. Our 1,400 employees and 200+ locations serve 50,000 active customers. Our corporate headquarters is in Jacksonville, Fl. and we are a subsidiary of Watsco (NYSE: WSO).
At Baker, we are utilizing emerging technologies and innovations to diversify our portfolio and our service offerings to deliver a best-in-class customer experience.
People are the core of our business -- those who work for us (our employees), those who work with us (our suppliers and vendors) and those we work for (our customers). While some of our employees are the most experienced in the industry, we are always seeking new talent with fresh ideas. If you have a keen sense of respect -- for yourself and others; an unfaltering devotion to integrity; the drive to provide consistency; the tenacity to strive for excellence; and embody the spirit of teamwork, we would love to talk with you.
Job Description
Summary
The Marketing Manager will be responsible for coordinating, tracking, analyzing, and reporting on promotions and events. This role involves monitoring current campaigns, ensuring that the marketing team meets deadlines, and completing necessary tasks efficiently.
Essential Duties
Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.Oversee the creation of marketing content, including copywriting, graphic design, and multimedia production.Ensure content is engaging, relevant, and aligned with the overall marketing strategy.Monitor social media trends, tools, and applications, and apply that knowledge to increase the company’s social media presence.Collaborates, participates in, and coordinates promotional activities or trade shows as needed.Develop and implement strategies to enhance customer engagement and loyalty.Utilize customer feedback and data to improve marketing efforts and customer experiences.Performs other duties as assigned.And here is what you will need to be successful:
Qualifications
Bachelor’s degree in business, Marketing or related field is preferredAt least three years of experience in a related field, with a focus on social media management.Must be proficient in speaking, reading, and understanding English to ensure full compliance with safety standards, training, policies, and procedures.Skills
Excellent verbal and written communication skills.Excellent interpersonal and customer service skills.Excellent organizational skills and attention to detail.Strong project management, multitasking and problem-solving skills.Ability to create, implement, and monitor budgets.Thorough understanding of principles and methods used to promote, display, and sell products and services.Proficient with Microsoft Office Suite or related software.Familiarity with Salesforce, Basecamp, Hootsuite and other tools is highly desirable.Physical Demands and Work Environment:
The employee frequently is required to stand, sit or walk, climb, kneel, crouch, or crawl.This role is an in-office role based out of the corporate office.Ability to utilize a computer keyboard, computer monitor, and telephone for prolonged periods of time.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.