The Edge Fitness Clubs
Creative Director
The Edge Fitness Clubs, Orange, Connecticut, us, 06477
Job Description
Who We ARE:
When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.
What We LOVE:
People. Fitness. Teamwork. Fun. Changing Lives.
What You’ll DO:
The Creative Director will create a lasting impression among customers and improve product sales and market share. This is achieved by ensuring that the company's advertising and marketing activities are designed according to brand standards. The Creative Director is responsible for product and service coordination, assisting with the development and defining the overall vision and strategy. This position works closely with other departments to provide internal and external marketing support. Reporting to the VP of Marketing, the Creative Director develops and designs the production process for a variety of marketing and communication projects. They oversee all aspects of the design and production process to ensure timely delivery, best-in-class quality, and cost control.
Manage the creative elements that inform, engage, attract, and sell the company’s brand and services to local communities.Coordinate all Graphic Design Production projects and approvals from inception to completion.Assist with the planning, creative ideation, execution, and post-production of original marketing and demand creation ideas and materials.Establish action plans and daily or weekly reporting processes to ensure visibility and delivery of results. Continuously improve and enhance the effectiveness and innovation of all graphic design production output and standards.Develop design concepts, mockups, and sample layouts based on knowledge of layout principles and aesthetic design concepts.Oversee in-house print production including project planning, workflow management, quality control, press checks, cost control, logistics coordination, vendor management, procurement, and other related production activities and assignments. Review all print files for quality control (spelling, grammar, color consistency, and creative) and ensure they are properly set up for printing.Maintain brand and style guides which detail the proper use of all brand trademarks and logos. Work collaboratively with various stakeholders to provide direction in achieving compliance and uniformity of all company standards. Maintain brand standards and integrity of brand representation.Develop, acquire, and manage visual assets (photography, video, animations), rights, and renewal plans to be used in a variety of creative projects. Maintain and evaluate the library of visual assets to ensure files can be accessed efficiently.What You Will NEED:
A University degree or equivalent experience is required. Related degree or diploma in Marketing, Communications, and Graphic Design is preferred.Minimum of 5 years of experience in a creative leadership role and related Graphic Design Production experience is required. Strong portfolio exhibiting accomplished graphic design and production skills.Demonstrated ability to apply consistent layout and production skills to a variety of marketing communications including brochures, event material, print and electronic invitations, web and social media graphics, and infographics in different formats – all for print, digital and interactive media.Understanding of and experience in corporate branding, layout color theory and typography in both print and digital media.Proficiency in graphic design software (e.g., Adobe Creative Suite).Strong understanding of branding, marketing, and advertising principles.Related industry experience (i.e. retail, hospitality, leisure, fitness, etc.) and a passion for fitness are preferred.Applies excellent organizational, time management and project management skills and tools to manage multiple, complex, varying, sometimes competing Graphic Design Production projects. Plans and establishes priorities to meet deadlines.Demonstrated communication and influencing skills – ability to sell ideas and plans to internal and external stakeholders to achieve desired outcomes.High-energy individual who is able to work semi-autonomously, comfortable with ambiguity and embraces change.Strong, interpersonal and relationship-building skillsAbility to act with tact, diplomacy and professionalism.Hours are 9am – 5pm with the ability to work extra hours, as required to complete deadlines.Ability to work with a sense of urgency and demonstrates a “roll up the sleeves” mentality.What We Offer YOU:
We will give you a FREE Gym membership for you and a friend! Get your workout in during lunch or after shift!We “insure” you and your family stay healthy with our tiered Health Benefits: Medical, Dental Vision.We work hard to play hard… take your vacation! PTO Paid Holidays. Vacation days improve overall wellbeing!We make sure you plan for your future. Enroll in our 401k.We want you to save money! There are discounts on personal training, apparel, shake bar Edge Kids!We want you to grow! Team builders, Leadership and Development training, all opportunities to advance!We protect you with our company paid Life insurance ($25k), and Long-Term Disability (LTD) and Employee Assistance Program (EAP)We will give you an awesome culture and fun work environment! Look forward to coming to work each day!
Competency Requirements:
Customer Focus: The ability to identify and respond to current and future customer's needs. Is dedicated to meeting the expectations and requirements of internal and external customers.
Communication Influencing: Ensures that information is passed on to others who should be kept informed. Expresses oneself clearly in conversations and interactions with others. They speak clearly and can be easily understood and tailor the content of speech to the level and experience of the audience. Expresses ideas clearly and concisely in writing. The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences. Gain others' support for ideas and solutions. Build strategic relationships between one's area and other teams and departments.
Market Knowledge: Understands the market in which our business operates, including competition, the suppliers, the customer base and the regulatory environment.
Innovation: Creative, offers new ideas, risk taker, amenable to change
Initiative: Takes action, seeks new opportunities, strives to see projects to completion. Identifies opportunities and issues, and proactively acts and follows through on work activities to capitalize or resolve them.
Product Knowledge Expertise: The ability to demonstrate in depth knowledge of how our products and services work, know the ins and outs of the products and services just like a customer who uses it every day would. Acquires and applies this knowledge to accomplish results. Understands each department in the club and all services provided.
Technical/Profession Knowledge Skills: Demonstrates a satisfactory level of technical and professional skill or knowledge in position-related areas; keeps up with current developments and trends in areas of expertise.
Analytical Thinking: The ability to tackle a problem by using a logical, systematic, sequential approach. Makes a systematic comparison of two or more alternatives. Notices discrepancies and inconsistencies in available information. Approaches a complex task or problem by breaking it down into its component parts and considering each part in detail.
Work EnvironmentThis job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical DemandsWhile performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Position Type and Expected Hours of WorkThis is a full-time position, and hours of work and days are Monday through Friday, 9:00 a.m. to 5:00 p.m.Occasional evening and weekend work may be required as job duties demand.
TravelSome club visits may be expected.
Not all heroes wear capes, we wear sneakers and workout clothes! There is a reason our members call us the best gym ever... it’s because we have the best staff ever... come join our team! It’s okay… you can invite your friends to come work with you too!
Edge Fitness, LLC is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
The above statements are intended to describe the general activities, duties and responsibilities that are required of the employee for this job. Please note these statements are not an exhaustive list of all activities, duties and responsibilities. Duties, Responsibilities and activities may change at any time with or without notice.
Who We ARE:
When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.
What We LOVE:
People. Fitness. Teamwork. Fun. Changing Lives.
What You’ll DO:
The Creative Director will create a lasting impression among customers and improve product sales and market share. This is achieved by ensuring that the company's advertising and marketing activities are designed according to brand standards. The Creative Director is responsible for product and service coordination, assisting with the development and defining the overall vision and strategy. This position works closely with other departments to provide internal and external marketing support. Reporting to the VP of Marketing, the Creative Director develops and designs the production process for a variety of marketing and communication projects. They oversee all aspects of the design and production process to ensure timely delivery, best-in-class quality, and cost control.
Manage the creative elements that inform, engage, attract, and sell the company’s brand and services to local communities.Coordinate all Graphic Design Production projects and approvals from inception to completion.Assist with the planning, creative ideation, execution, and post-production of original marketing and demand creation ideas and materials.Establish action plans and daily or weekly reporting processes to ensure visibility and delivery of results. Continuously improve and enhance the effectiveness and innovation of all graphic design production output and standards.Develop design concepts, mockups, and sample layouts based on knowledge of layout principles and aesthetic design concepts.Oversee in-house print production including project planning, workflow management, quality control, press checks, cost control, logistics coordination, vendor management, procurement, and other related production activities and assignments. Review all print files for quality control (spelling, grammar, color consistency, and creative) and ensure they are properly set up for printing.Maintain brand and style guides which detail the proper use of all brand trademarks and logos. Work collaboratively with various stakeholders to provide direction in achieving compliance and uniformity of all company standards. Maintain brand standards and integrity of brand representation.Develop, acquire, and manage visual assets (photography, video, animations), rights, and renewal plans to be used in a variety of creative projects. Maintain and evaluate the library of visual assets to ensure files can be accessed efficiently.What You Will NEED:
A University degree or equivalent experience is required. Related degree or diploma in Marketing, Communications, and Graphic Design is preferred.Minimum of 5 years of experience in a creative leadership role and related Graphic Design Production experience is required. Strong portfolio exhibiting accomplished graphic design and production skills.Demonstrated ability to apply consistent layout and production skills to a variety of marketing communications including brochures, event material, print and electronic invitations, web and social media graphics, and infographics in different formats – all for print, digital and interactive media.Understanding of and experience in corporate branding, layout color theory and typography in both print and digital media.Proficiency in graphic design software (e.g., Adobe Creative Suite).Strong understanding of branding, marketing, and advertising principles.Related industry experience (i.e. retail, hospitality, leisure, fitness, etc.) and a passion for fitness are preferred.Applies excellent organizational, time management and project management skills and tools to manage multiple, complex, varying, sometimes competing Graphic Design Production projects. Plans and establishes priorities to meet deadlines.Demonstrated communication and influencing skills – ability to sell ideas and plans to internal and external stakeholders to achieve desired outcomes.High-energy individual who is able to work semi-autonomously, comfortable with ambiguity and embraces change.Strong, interpersonal and relationship-building skillsAbility to act with tact, diplomacy and professionalism.Hours are 9am – 5pm with the ability to work extra hours, as required to complete deadlines.Ability to work with a sense of urgency and demonstrates a “roll up the sleeves” mentality.What We Offer YOU:
We will give you a FREE Gym membership for you and a friend! Get your workout in during lunch or after shift!We “insure” you and your family stay healthy with our tiered Health Benefits: Medical, Dental Vision.We work hard to play hard… take your vacation! PTO Paid Holidays. Vacation days improve overall wellbeing!We make sure you plan for your future. Enroll in our 401k.We want you to save money! There are discounts on personal training, apparel, shake bar Edge Kids!We want you to grow! Team builders, Leadership and Development training, all opportunities to advance!We protect you with our company paid Life insurance ($25k), and Long-Term Disability (LTD) and Employee Assistance Program (EAP)We will give you an awesome culture and fun work environment! Look forward to coming to work each day!
Competency Requirements:
Customer Focus: The ability to identify and respond to current and future customer's needs. Is dedicated to meeting the expectations and requirements of internal and external customers.
Communication Influencing: Ensures that information is passed on to others who should be kept informed. Expresses oneself clearly in conversations and interactions with others. They speak clearly and can be easily understood and tailor the content of speech to the level and experience of the audience. Expresses ideas clearly and concisely in writing. The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences. Gain others' support for ideas and solutions. Build strategic relationships between one's area and other teams and departments.
Market Knowledge: Understands the market in which our business operates, including competition, the suppliers, the customer base and the regulatory environment.
Innovation: Creative, offers new ideas, risk taker, amenable to change
Initiative: Takes action, seeks new opportunities, strives to see projects to completion. Identifies opportunities and issues, and proactively acts and follows through on work activities to capitalize or resolve them.
Product Knowledge Expertise: The ability to demonstrate in depth knowledge of how our products and services work, know the ins and outs of the products and services just like a customer who uses it every day would. Acquires and applies this knowledge to accomplish results. Understands each department in the club and all services provided.
Technical/Profession Knowledge Skills: Demonstrates a satisfactory level of technical and professional skill or knowledge in position-related areas; keeps up with current developments and trends in areas of expertise.
Analytical Thinking: The ability to tackle a problem by using a logical, systematic, sequential approach. Makes a systematic comparison of two or more alternatives. Notices discrepancies and inconsistencies in available information. Approaches a complex task or problem by breaking it down into its component parts and considering each part in detail.
Work EnvironmentThis job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical DemandsWhile performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Position Type and Expected Hours of WorkThis is a full-time position, and hours of work and days are Monday through Friday, 9:00 a.m. to 5:00 p.m.Occasional evening and weekend work may be required as job duties demand.
TravelSome club visits may be expected.
Not all heroes wear capes, we wear sneakers and workout clothes! There is a reason our members call us the best gym ever... it’s because we have the best staff ever... come join our team! It’s okay… you can invite your friends to come work with you too!
Edge Fitness, LLC is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
The above statements are intended to describe the general activities, duties and responsibilities that are required of the employee for this job. Please note these statements are not an exhaustive list of all activities, duties and responsibilities. Duties, Responsibilities and activities may change at any time with or without notice.