Bee Talent Solutions
Marketing Science Lead, Travel & Auto
Bee Talent Solutions, Santa Monica, California, United States, 90403
We're seeking a Marketing Science contractor to join our client's Measurement Team!
Responsibilities:
Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototypingLead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnershipDevelop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science teamLead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and mediaBuild measurement capability and advocacy across your vertical and with cross-functional partnersRequired Skills:
Ability to structure and conduct analyses to generate insight and recommendationsClear and concise communication; comfortable with presenting insights and recommendations to senior stakeholdersUnderstanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystemSubject matter expertise in at least one of the following areas; MMM, sales lift, brand lift, or econometrics modelingUnderstanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniquesProficiency with advanced analytical tools (e.g. SQL, R, SAS)Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science toolingUnderstanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value propositionA strong understanding of the digital advertising and measurement ecosystemRequired Education
Bachelor's degree in a quantitative or business field or equivalent years of experience
Required Years of Experience
5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Desired Skills
Advanced degree in business, math, economics, engineering, or a related fieldDirect work experience with top performance or brand advertisersExperience with ads measurement for one or more of the following verticals:
Travel and AutoExperience building and influencing client or partner relationshipsExperience with team or peer leadership and development
Responsibilities:
Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototypingLead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnershipDevelop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science teamLead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and mediaBuild measurement capability and advocacy across your vertical and with cross-functional partnersRequired Skills:
Ability to structure and conduct analyses to generate insight and recommendationsClear and concise communication; comfortable with presenting insights and recommendations to senior stakeholdersUnderstanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystemSubject matter expertise in at least one of the following areas; MMM, sales lift, brand lift, or econometrics modelingUnderstanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniquesProficiency with advanced analytical tools (e.g. SQL, R, SAS)Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science toolingUnderstanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value propositionA strong understanding of the digital advertising and measurement ecosystemRequired Education
Bachelor's degree in a quantitative or business field or equivalent years of experience
Required Years of Experience
5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Desired Skills
Advanced degree in business, math, economics, engineering, or a related fieldDirect work experience with top performance or brand advertisersExperience with ads measurement for one or more of the following verticals:
Travel and AutoExperience building and influencing client or partner relationshipsExperience with team or peer leadership and development