The Morton Arboretum
Marketing Manager
The Morton Arboretum, Lisle, Illinois, United States, 60532
The Morton Arboretum is a world-renowned tree-focused botanical garden located just outside of Chicago in Lisle, Illinois. With more than one million annual visitors, the Arboretum seeks an experienced marketing manager to drive awareness and participation with a diversity of audiences through paid marketing efforts and drive data analysis efforts to inform strategies and tactics. Help advance our mission to plant and protect trees for a greener, healthier, and more beautiful world while working with a talented marketing team. Partner with colleagues to collaboratively advance marketing objectives. This is a hybrid-eligible position with competitive benefits.
Position Summary:
Serve as a key goal-oriented leader who is passionate about advancing the Arboretum’s mission, vision, and strategic plan through audience development and marketing campaigns. Contribute towards team goals of meeting earned revenue and paid attendance goals and supporting sales for a range of public programs and exhibits. Develop and optimize departmental data analysis efforts to support marketing strategies. Oversee integrated marketing campaigns with a digital focus to support new audience acquisition.
Essential Functions:
Develop and analyze sales/attendance patterns and pacing, campaign results, and ticket sales history to provide actionable insights and recommendations.
Build and generate reports and dashboards to track key performance indicators (KPIs) including but not limited to visitation data, public programs, return on advertising spend, and more.
Lead visitor data analysis and reporting projects in coordination with the internal team.
Work with IT to improve the data intelligence available for relevant, personalized, real-time marketing and conduct ongoing tests to measure, optimize, and increase the effectiveness of CRM (Salesforce) efforts.
Plan, budget, and implement segmented multi-channel marketing and prospecting campaigns across traditional and digital advertising channels.
Act as the lead contact for advertising agency and collaborate with in-house creative teams spanning design, videography, social media, and brand marketing.
Write and review advertising and web copy, creative briefs, and marketing plans in support of organizational campaigns.
Collaborate cross-departmentally to identify and advance marketing-related objectives and promote effective flow of information.
Ensure brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms.
Provide training and support to CRM users in the department to ensure proper utilization of the CRM system and serve as a subject matter expert on CRM-related questions and inquiries from team members.
Work with the Director of Marketing to prepare the annual marketing budget. Monitor and manage expenses, working with the Marketing Specialist.
Demonstrate alignment with the Arboretum’s employee core values to be inclusive, take ownership, work together, keep learning, and make the Arboretum exceptional.
Other duties as assigned.
Supervisory Responsibilities:
May serve in a supervisory capacity of one or more employees, providing leadership guidance and communicating the organization's goals. This includes:
Hiring, training, coaching and developing team members, by providing recognition and feedback, and evaluating performance
Ensuring that team members adhere to the Arboretum’s policies and procedures, and maintaining a safe and compliant work environment
Building and maintaining positive working relationships with team members, colleagues, and other stakeholders to foster a collaborative and supportive work environment
Qualifications:
Bachelor’s degree required. 5+ years professional marketing experience required. Strong analytical and problem-solving skills required. Salesforce or other CRM database experience required. Comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization. Demonstrated experience in digital marketing with understanding of digital advertising, marketing/sales funnel, data analytics, performance measurements, and A/B testing. Strong integrated marketing background with experience and knowledge to manage marketing mix on digital marketing and direct response including email, print, content, social media, video ads, programmatic, mobile, PPC/SEM as well as traditional advertising, OOH, TV, radio, etc. Strong marketing copywriting skills and experience writing creative briefs. Ability to act independently, take initiative, and meet changing priorities.
Success Factors:Positive attitude with the ability to work to deadlines in a fast-paced environment. Curiosity about new communication channels and opportunities, as well as the trends that inform them. Emphasis on teamwork and supporting others. Confident, comfortable public demeanor with strong verbal skills. Detail-oriented, flexible, and self-directed. Ability to balance creative and strategic thinking, and sustain complex collaborations. Customer service oriented with the ability to relate effectively with persons internal and external to the Arboretum. Demonstrated excellent communication, presentation, interpersonal and management skills to interact with staff, colleagues, leadership, agencies and cross-functional teams. Successful experience working in, and contributing to, a collaborative, team environment.
Physical Demands and Work Environment:The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Physical Demands: Requires some physical activity: it is necessary to operate a computer for prolonged periods on a daily basis, limited carrying and lifting (up to 25 lbs.), some local travel.
Work Environment: Office environment. Work is performed primarily indoors, with some outdoors or offsite activity for public events.
Equipment: General office equipment, digital camera, tablets, scanner.
Schedule: Position may require occasional weekend or evening hours.
The Morton Arboretum is a champion for diversity, supporting a culture of inclusion that attracts, inspires, and engages people to achieve success.
The Arboretum is committed to hire and develop employees based on job-related qualifications irrespective of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or veteran status.
To increase diversity in professions related to the public garden realm, we encourage applications from underrepresented minorities, persons with disabilities, and veterans.
The Morton Arboretum is dedicated to complying with our obligations as an equal opportunity/affirmative action employer. All applicants are guaranteed equal consideration for employment.
Position Summary:
Serve as a key goal-oriented leader who is passionate about advancing the Arboretum’s mission, vision, and strategic plan through audience development and marketing campaigns. Contribute towards team goals of meeting earned revenue and paid attendance goals and supporting sales for a range of public programs and exhibits. Develop and optimize departmental data analysis efforts to support marketing strategies. Oversee integrated marketing campaigns with a digital focus to support new audience acquisition.
Essential Functions:
Develop and analyze sales/attendance patterns and pacing, campaign results, and ticket sales history to provide actionable insights and recommendations.
Build and generate reports and dashboards to track key performance indicators (KPIs) including but not limited to visitation data, public programs, return on advertising spend, and more.
Lead visitor data analysis and reporting projects in coordination with the internal team.
Work with IT to improve the data intelligence available for relevant, personalized, real-time marketing and conduct ongoing tests to measure, optimize, and increase the effectiveness of CRM (Salesforce) efforts.
Plan, budget, and implement segmented multi-channel marketing and prospecting campaigns across traditional and digital advertising channels.
Act as the lead contact for advertising agency and collaborate with in-house creative teams spanning design, videography, social media, and brand marketing.
Write and review advertising and web copy, creative briefs, and marketing plans in support of organizational campaigns.
Collaborate cross-departmentally to identify and advance marketing-related objectives and promote effective flow of information.
Ensure brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms.
Provide training and support to CRM users in the department to ensure proper utilization of the CRM system and serve as a subject matter expert on CRM-related questions and inquiries from team members.
Work with the Director of Marketing to prepare the annual marketing budget. Monitor and manage expenses, working with the Marketing Specialist.
Demonstrate alignment with the Arboretum’s employee core values to be inclusive, take ownership, work together, keep learning, and make the Arboretum exceptional.
Other duties as assigned.
Supervisory Responsibilities:
May serve in a supervisory capacity of one or more employees, providing leadership guidance and communicating the organization's goals. This includes:
Hiring, training, coaching and developing team members, by providing recognition and feedback, and evaluating performance
Ensuring that team members adhere to the Arboretum’s policies and procedures, and maintaining a safe and compliant work environment
Building and maintaining positive working relationships with team members, colleagues, and other stakeholders to foster a collaborative and supportive work environment
Qualifications:
Bachelor’s degree required. 5+ years professional marketing experience required. Strong analytical and problem-solving skills required. Salesforce or other CRM database experience required. Comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization. Demonstrated experience in digital marketing with understanding of digital advertising, marketing/sales funnel, data analytics, performance measurements, and A/B testing. Strong integrated marketing background with experience and knowledge to manage marketing mix on digital marketing and direct response including email, print, content, social media, video ads, programmatic, mobile, PPC/SEM as well as traditional advertising, OOH, TV, radio, etc. Strong marketing copywriting skills and experience writing creative briefs. Ability to act independently, take initiative, and meet changing priorities.
Success Factors:Positive attitude with the ability to work to deadlines in a fast-paced environment. Curiosity about new communication channels and opportunities, as well as the trends that inform them. Emphasis on teamwork and supporting others. Confident, comfortable public demeanor with strong verbal skills. Detail-oriented, flexible, and self-directed. Ability to balance creative and strategic thinking, and sustain complex collaborations. Customer service oriented with the ability to relate effectively with persons internal and external to the Arboretum. Demonstrated excellent communication, presentation, interpersonal and management skills to interact with staff, colleagues, leadership, agencies and cross-functional teams. Successful experience working in, and contributing to, a collaborative, team environment.
Physical Demands and Work Environment:The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Physical Demands: Requires some physical activity: it is necessary to operate a computer for prolonged periods on a daily basis, limited carrying and lifting (up to 25 lbs.), some local travel.
Work Environment: Office environment. Work is performed primarily indoors, with some outdoors or offsite activity for public events.
Equipment: General office equipment, digital camera, tablets, scanner.
Schedule: Position may require occasional weekend or evening hours.
The Morton Arboretum is a champion for diversity, supporting a culture of inclusion that attracts, inspires, and engages people to achieve success.
The Arboretum is committed to hire and develop employees based on job-related qualifications irrespective of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or veteran status.
To increase diversity in professions related to the public garden realm, we encourage applications from underrepresented minorities, persons with disabilities, and veterans.
The Morton Arboretum is dedicated to complying with our obligations as an equal opportunity/affirmative action employer. All applicants are guaranteed equal consideration for employment.