Amazon
Senior Product Marketing Manager, Reading Subscriptions
Amazon, Seattle, Washington, us, 98127
Description
Our mission is to inspire readers by making it easy to read more and get more out of reading. Do you want to be part of Amazon’s founding business and work on transforming how customers read? Come join the team that started it all!
The Reading Subscriptions team is responsible for Kindle Unlimited, Amazon’s digital reading subscription which offers members all over the world access to millions of titles across eBooks, audiobooks, comics, magazines, and more, and Prime Reading, the flagship reading benefit for Prime customers.
We are looking for an innovative, entrepreneurial, creative and data-driven Sr. Product Marketing Manager to lead new customer acquisition. This is a high impact role that directly influences the growth of Reading Subscriptions.
Our growth requires a leader who has a true “owner” mentality, thrives on breaking down and solving complex problems and brings a relentless focus to getting things done. We are seeking someone who is creative, highly analytical, customer-obsessed, and excels at earning trust with stakeholders. The ideal candidate will have a passion for driving new customer acquisition in innovative categories, take ownership of the business, and be comfortable driving a mix of strategy through to the brass tacks of execution.
Key job responsibilities
• Lead and drive new customer acquisition for Kindle Unlimited
• Grow the business and increase service penetration in our priority audience and customer targets. Align our Marketing, Product, Selection and Tech teams to best drive service growth.
• Lead a global, cross-functional set of stakeholders across marketing, finance and partner teams to develop the sales and demand generation plan, then oversee the inputs required to hit/exceed the plan
• Partner with stakeholders to drive demand generation, merchandising, detail page conversion, cross-site promotional strategies and off-site traffic drivers and tactics
• Lead high velocity events for Reading Subscriptions, coordinating globally and partnering with central teams
• Own the annual promotional calendar, discounting plan and working with finance to manage P&L impact / implications
• Define experimentation roadmap, regularly optimizing programs based on learnings
• Own promotional guidance and promotional efficiency, partnering with Finance
• Develop and analyze acquisition KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
• Establish vision, goals, and key KPIs for success, and report on progress and path to green
About the team
The Sr. Product Marketing Manager will be part of the Reading Subscriptions Global Marketing Team. As part of this team, you will drive new customer acquisition. The Reading Subscriptions Marketing team looks to strikes a balance between scaled, customer-obsessed, data-driven decision making and nimbleness with a bias for action. We are collaborative in nature, and firm believers in working hard, having fun and teamwork.
Basic Qualifications
Bachelor's Degree
7+ years of experience leading business verticals/functions accountable for driving business performance
Experience working cross-functionally with highly matrixed teams
Experience in excel, data mining, data management, and reporting
Quantitative skills and experience with financial and/or analytical modeling and analysis
Experience driving alignment and establishing priorities across multiple stakeholder groups
Experience working in highly analytical and strategic environments (e.g. strategy, business, and analytics functions)
Experience overseeing consumer marketing strategy and definition
Preferred Qualifications
Prior experience driving customer growth and for subscription businesses
Strength in leading by influence with an ability to inspire and align stakeholders to achieve a specific goal
Comfortable working in a deeply collaborative, technical, and creative organization
A hands-on leader who is able to operate at all levels of the organization
Strong analytical background with a passion for data analysis
Experience working with Product and Tech teams to drive improvements in business performance
Advanced knowledge of experimentation strategies
Proven ability to think big and influence across workgroups and business units
Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
Think long term; experience in making strategic trade-offs to accelerate business growth
Strong verbal and written communication skills across all levels of the organization
High attention to detail and ability to manage multiple, competing priorities simultaneously
A passion for Books and reading
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Our mission is to inspire readers by making it easy to read more and get more out of reading. Do you want to be part of Amazon’s founding business and work on transforming how customers read? Come join the team that started it all!
The Reading Subscriptions team is responsible for Kindle Unlimited, Amazon’s digital reading subscription which offers members all over the world access to millions of titles across eBooks, audiobooks, comics, magazines, and more, and Prime Reading, the flagship reading benefit for Prime customers.
We are looking for an innovative, entrepreneurial, creative and data-driven Sr. Product Marketing Manager to lead new customer acquisition. This is a high impact role that directly influences the growth of Reading Subscriptions.
Our growth requires a leader who has a true “owner” mentality, thrives on breaking down and solving complex problems and brings a relentless focus to getting things done. We are seeking someone who is creative, highly analytical, customer-obsessed, and excels at earning trust with stakeholders. The ideal candidate will have a passion for driving new customer acquisition in innovative categories, take ownership of the business, and be comfortable driving a mix of strategy through to the brass tacks of execution.
Key job responsibilities
• Lead and drive new customer acquisition for Kindle Unlimited
• Grow the business and increase service penetration in our priority audience and customer targets. Align our Marketing, Product, Selection and Tech teams to best drive service growth.
• Lead a global, cross-functional set of stakeholders across marketing, finance and partner teams to develop the sales and demand generation plan, then oversee the inputs required to hit/exceed the plan
• Partner with stakeholders to drive demand generation, merchandising, detail page conversion, cross-site promotional strategies and off-site traffic drivers and tactics
• Lead high velocity events for Reading Subscriptions, coordinating globally and partnering with central teams
• Own the annual promotional calendar, discounting plan and working with finance to manage P&L impact / implications
• Define experimentation roadmap, regularly optimizing programs based on learnings
• Own promotional guidance and promotional efficiency, partnering with Finance
• Develop and analyze acquisition KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
• Establish vision, goals, and key KPIs for success, and report on progress and path to green
About the team
The Sr. Product Marketing Manager will be part of the Reading Subscriptions Global Marketing Team. As part of this team, you will drive new customer acquisition. The Reading Subscriptions Marketing team looks to strikes a balance between scaled, customer-obsessed, data-driven decision making and nimbleness with a bias for action. We are collaborative in nature, and firm believers in working hard, having fun and teamwork.
Basic Qualifications
Bachelor's Degree
7+ years of experience leading business verticals/functions accountable for driving business performance
Experience working cross-functionally with highly matrixed teams
Experience in excel, data mining, data management, and reporting
Quantitative skills and experience with financial and/or analytical modeling and analysis
Experience driving alignment and establishing priorities across multiple stakeholder groups
Experience working in highly analytical and strategic environments (e.g. strategy, business, and analytics functions)
Experience overseeing consumer marketing strategy and definition
Preferred Qualifications
Prior experience driving customer growth and for subscription businesses
Strength in leading by influence with an ability to inspire and align stakeholders to achieve a specific goal
Comfortable working in a deeply collaborative, technical, and creative organization
A hands-on leader who is able to operate at all levels of the organization
Strong analytical background with a passion for data analysis
Experience working with Product and Tech teams to drive improvements in business performance
Advanced knowledge of experimentation strategies
Proven ability to think big and influence across workgroups and business units
Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
Think long term; experience in making strategic trade-offs to accelerate business growth
Strong verbal and written communication skills across all levels of the organization
High attention to detail and ability to manage multiple, competing priorities simultaneously
A passion for Books and reading
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.