Director Public Relations

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include

TOEFL®, TOEIC®, GRE® and Praxis®

. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

Provide international brand public relations leadership with a primary focus on strategic communications

for

established

and

up-and-coming

brands

in

a

highly competitive global marketplace

.

Define, support,

manage, and

communicate

the

communications strategy internally and externally

to assist

in driving revenue and mitigating risk

. Help

position

the

brand

to

drive

shifts in

preference

and

buying

behavior among target audiences

.

Create

and d

rive

strategies

across

global

markets

while

ensuring

consistent

brand

and

corporate

messaging

is localized effectively

.

Oversee

and

direct

activities of

PR

agencies

around the world

. Coordinate closely

with

internal

marketing

and

product

teams.

Establish be

st

practices

for measurement and reporting

of PR results to inform

strategies and tactics across the enterprise.

International Public Relations Strategy

• Develop and implement comprehensive public relations plans, advise on effective spend and audit/re-strategize executed campaigns, if needed.

• Create and implement brand awareness public relations campaigns in multiple, diversified domestic and international markets

• Design tailored in-country public relations campaigns specific to the needs of target countries.

• Work with partner networks and resellers to evaluate business needs,

create

and review public relations plans and strategize tactical campaigns.

• Adhere to ethical standards and

comply with

the laws and regulations applicable to your job function

Skills:

A strong record of performance in reaching desired markets

The ability to contribute to and develop strategic communication plans

In-depth understanding of long-term strategic planning and ability to develop and implement strategic plans

Proven experience in creating and implementing country-specific effective communications plans.

Outstanding leadership skills developed in a fast-paced, dynamic, multi-tasking environment with the ability to take a project and follow through to execution.

Demonstrated success in a matrix-type organizational structure with vertical and lateral relationships between business units and functional groups

Ability to recruit, develop and train a strong professional team

Strong interpersonal,verbaland written communication skills

Forward-thinking intellectual leadership, excellent collaboration and negotiation skills, excellent presentation and managerial skills are essential for success in this role

#LI-HYBRID

#LI-NK1

Education:

Bachelor’s degree in communications, Marketing,Journalismor related field

MBA preferred

Required Experience:

10+ years of public relations/communications experience arerequiredor an equivalent combination of education and experience from which comparable knowledge and abilities can beacquiredis necessary

PR Agency experience a plus

Experience developing social media strategy a plus

ETS believes in a Total Rewards philosophy for our employees, and they include:

Health, Vision, Dental insurance plans to choose from

Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!

Generous PTO and vacation time to balance your work and life

Additional 8 hours of PTO for volunteer work

Retirement plan (401(a)) and traditional Roth (403b) with company contribution

Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.

How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!

Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.