LinkedIn
Sr. Product Marketing Manager, LinkedIn Business Platform
LinkedIn, Sunnyvale, California, United States, 94087
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
We are looking for a Senior Product Marketing Manager to play a crucial role in shaping LinkedIn’s roadmap through customer insights, product positioning, and go-to-market strategies. You will have the unique opportunity to impact our entire enterprise space— including Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions.
In this role, you will work closely with the product, engineering, sales, support, and marketing teams to develop and launch Business Hub—a centralized platform where customers can manage their relationship with LinkedIn. Business Hub aims to help customers maximize and demonstrate the value of their LinkedIn investments through contextual and automated insights and recommendations, ultimately driving retention and growth in a scalable way.
Responsibilities
Understand and translate customer and employee needs into actionable insights to inform product strategy and roadmap.
Develop and articulate clear and impactful messaging, positioning, and core narratives for products, highlighting their benefits to customers and internal teams.
Lead the development and execution of comprehensive go-to-market strategies for product launches, encompassing communication, enablement, and cross-functional alignment on approach and KPIs.
Develop and deliver enablement programs and resources to help both customers and employees effectively navigate and adapt to product changes and updates.
Basic Qualifications
BA/BS degree or equivalent experience
7+ years of product marketing, product development or marketing experience
Preferred Qualifications
Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
Excellent written and verbal communication skills, with the ability to synthesize complex content into a clear and cohesive story.
Ability to inspire, lead and align cross-functional teams
Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
Ability to build strong cross-functional relationships to influence and drive initiatives forward
Suggested Skills:
Influencing for impact
Go-to-market
Stakeholder Management and cross-functional collaboration
Sales training
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
We are looking for a Senior Product Marketing Manager to play a crucial role in shaping LinkedIn’s roadmap through customer insights, product positioning, and go-to-market strategies. You will have the unique opportunity to impact our entire enterprise space— including Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions.
In this role, you will work closely with the product, engineering, sales, support, and marketing teams to develop and launch Business Hub—a centralized platform where customers can manage their relationship with LinkedIn. Business Hub aims to help customers maximize and demonstrate the value of their LinkedIn investments through contextual and automated insights and recommendations, ultimately driving retention and growth in a scalable way.
Responsibilities
Understand and translate customer and employee needs into actionable insights to inform product strategy and roadmap.
Develop and articulate clear and impactful messaging, positioning, and core narratives for products, highlighting their benefits to customers and internal teams.
Lead the development and execution of comprehensive go-to-market strategies for product launches, encompassing communication, enablement, and cross-functional alignment on approach and KPIs.
Develop and deliver enablement programs and resources to help both customers and employees effectively navigate and adapt to product changes and updates.
Basic Qualifications
BA/BS degree or equivalent experience
7+ years of product marketing, product development or marketing experience
Preferred Qualifications
Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
Excellent written and verbal communication skills, with the ability to synthesize complex content into a clear and cohesive story.
Ability to inspire, lead and align cross-functional teams
Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
Ability to build strong cross-functional relationships to influence and drive initiatives forward
Suggested Skills:
Influencing for impact
Go-to-market
Stakeholder Management and cross-functional collaboration
Sales training
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.